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Ford Models Turns Its Back on Canada


It's been home to some of the country's finest and fairest faces, but after almost 18 years in their Toronto offices, Ford Models will be pulling out of Canada by the end of January.

Elmer Olsen of Elmer Olsen Models Management has described the move as spurring a "feeding frenzy" to sign some of Toronto’s top talent. Talent that consisted of more than 250 women, men and plus-sized models, who all featured prominently throughout Toronto Fashion Week.

The Toronto agency was also once responsible for Cheryl Tiegs and Christie Brinkley — both of Sports Illustrated Swimsuit Edition fame — as well as a young, pre-fame Malin Akerman, the Swedish-Canadian actress who played the kick-ass femme fatale Silk Spectre II in the 2009 movie Watchmen.

"It’s sad because Ford is a very reputable name and we were very excited when they came to Canada and brought that powerhouse name to our industry. It was an asset to the Canadian fashion industry," Olsen told the Toronto Star. "There will be a feeding frenzy."

Meanwhile, Ann Sutherland, president at Sutherland Models, also told the Toronto Star she was surprised to hear the news, but moved quickly to sign five new clients Tuesday as the word spread. "These are good models and these are good agents. It’s a little bit surprising that it would happen," Sutherland said. "Our phones are ringing off the hook." 

Talking heads at Ford’s Toronto operation have yet to elaborate on why the Manhattan-based agency decided to shutter its only Canadian office, merely describing the move as a decision from New York given that Toronto was its smallest market (the agency also holds offices in Chicago, Los Angeles, Miami and Brazil).

"Toronto is amazing for a starting market, for a new girl to get started to do shows, to learn the ropes of being backstage, and learning to walk a runway and being in hair and makeup," Olsen said. "It’s an amazing, amazing grooming ground, but it’s small, small potatoes compared to Paris and New York."

The news comes not long after Toronto Fashion Week was bought by global event management firm IMG, which gave Canadian fashionistas hope of being elevated to a brighter, international limelight. Now this latest blow can only mean that some of our best talent will be looking across the border for better opportunities and bidding au revoir to a Canadian fashion industry that's more often viewed as America's slightly modish hat.

Image via Ford Models

The Buzz Latest News

Part Two of Saint Laurent Paris’ Spring 2013 Campaign Features the Welcome Addition of Edie Campbell and Beck Hansen [VIDEO]

Some people may find it to be overkill that Hedi Slimane released a whole second portion to his Spring 2013 debut collection for Saint Laurent Paris, but personally, I find the new images features Edie Campbell and musician Beck Hansen to be a very welcome addition. Not that the first ads featuring Julia Nobis weren’t alluring enough in and of themselves – they were, and she did a fantastic job of making the collection more desirable – but Edie and Beck bring the campaign to a whole new level.

Saint Laurent Paris Spring 2013 photographed and styled by Hedi SlimaneSaint Laurent Paris Spring 2013 photographed and styled by Hedi SlimaneSaint Laurent Paris Spring 2013 photographed and styled by Hedi Slimane

Beck collaborated with Slimane way back when for Dior Homme and it’s nice to see the two coming together once more. It’s also nice to hear Beck’s music in a promotional campaign video. The ads, the models, the inclusion of Beck, and yes, even Slimane’s styling and photography all bring a fresh infusion of “cool” to the brand. Slimane is shaking things up, and seemingly for the first time, I’m not mad at him for it.

Saint Laurent Paris Spring 2013 photographed and styled by Hedi SlimaneSaint Laurent Paris Spring 2013 photographed and styled by Hedi SlimaneSaint Laurent Paris Spring 2013 photographed and styled by Hedi SlimaneSaint Laurent Paris Spring 2013 photographed and styled by Hedi SlimaneSaint Laurent Paris Spring 2013 photographed and styled by Hedi SlimaneSaint Laurent Paris Spring 2013 photographed and styled by Hedi Slimane

See the complete sets of images here and here, and check out the aforementioned campaign video below.

Images: Yves Saint Laurent

The Buzz Latest News

Raquel Zimmermann and Sean O’Pry Front Salvatore Ferragamo’s Spring 2013 Ad Campaign

Salvatore Ferragamo Spring 2013 - Raquel Zimmermann photographed by David Sims

Raquel Zimmermann is consummately elegant, and her appearance in Salvatore Ferragamo’s Spring 2013 ad campaign only reinforces that. Photographed by David Sims, the campaign also stars the chiseled (seriously, I think his cheekbones could possibly cut diamonds) Sean O’Pry. The team sought to portray a kind of timelessness and intensity while displaying Creative Director Massimilliano Giornetti’s collection with a set consisting of a seasonless sky and salty vegetation among black, windswept sand.

Salvatore Ferragamo Spring 2013 - Raquel Zimmermann photographed by David SimsSalvatore Ferragamo Spring 2013 - Raquel Zimmermann photographed by David Sims

The sleek Ferragamo clothing (styled by Marie-Amélie Sauve) among the somewhat barren landscape is a story in contrasts in the menswear shots in which O’Pry models colorful jackets in fiery red hues. In the womenswear shots, the clothes and the landscape are much more complementary, but I think both versions work beautifully.

Salvatore Ferragamo Spring 2013 - Sean O'Pry photographed by David SimsSalvatore Ferragamo Spring 2013 - Sean O'Pry photographed by David Sims

On another note, is anyone else dying over how amazing that cream trench is? Because I know I can’t be the only one. I’m just going to pretend that I’m Raquel Zimmermann for a second – that way I can be wearing that trench, and I’ll have a better chance of finding Sean O’Pry if I’m in that sparsely populated landscape with him.

Images courtesy of Salvatore Ferragamo.

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The Buzz Gossip and News

Link Buzz: Kate Lanphear Joins T Magazine; Tom Ford Will Show in London

  • Kate LanphearIt’s been confirmed: Kate Lanphear is joining the T Magazine team. Take a look at how the news broke on the interwebs. [Style.com]
     
  • Tom Ford has decided it’s okay to be like everyone else. He’s staging “a regular, real show” during London Fashion Week next month. [Fashionologie]
     
  • Why can’t we all just be happy with what we’ve got? Here’s a look at all the hard work caused by hair envy. [Naturally Curly]
     
  • Love editor-in-chief, Katie Grand’s collection for Hogan is now available online. There’s a good chance you’re going to want to shop it. [She Finds]
     
  • If something is made of rayon, don’t say it’s made of bamboo. It could end up costing you a lot of money – we’re looking at you Macy’s, Amazon and Sears. [Fashionista]
     
  • 2012 was the first time in history that tattooed women outnumbered tattooed men. Kind of amazing, right? Here’s a peek at the history of women and tattooing. [The Cut]

Image: IMAXtree

The Buzz Forum Buzz

Claire Danes Has Crazy Eyes on the Cover of Elle’s February Issue (Forum Buzz)

Elle February 2013 cover - Claire Danes by Carter Smith

Anyone who ever watched an episode of My So Called Life will forever have love for Claire Danes, but it’s hard to get past her crazy-eyed stare on the cover of Elle’s February issue. Her eyes seriously look so crazy they make it difficult to focus on anything else on the cover (for me anyway). 

Kokobombon posted, “That is one loony and intense stare, maybe she’s channeling her character in Homeland. I’m so glad she got the cover!” she added, despite the odd image.

“What did they do to my dear Claire?” asked LolaSvelt. “She looks like she stepped out of White Chicks,” she wrote, pulling out a Wayans brothers movie reference from 2004.

“I love Claire, but this is so bad – cluttered with text, super zoomed in picture of her, poor styling. Fail,” HeatherAnne concluded.

My only consolation here is that the editorial images within the magazine aren’t nearly as bad as the cover. But I still think there's a chance Claire’s gaze may haunt me as I try to go to sleep tonight.

Elle February 2013 - Claire Danes photographed by Carter SmithElle February 2013 - Claire Danes photographed by Carter SmithElle February 2013 - Claire Danes photographed by Carter Smith

Images: fashiongonerogue.com, elle.com

The Buzz Latest News

Australian Models Continue Their Domination of the Spring 2013 Campaigns

Three months ago, it was about who had the punchier collection; now it’s whose campaign makes best use of an Australian model. The photographic ads for Hedi Slimane and Raf Simons’ debut collections for Saint Laurent and Christian Dior, respectively, have now both been released, with both designers inadvertently fueling their media-fabricated rivalry by choosing local faces to front them. This comes after model of the moment Ruby Jean Wilson’s domination of both the Marc Jacobs and Louis Vuitton campaigns.

Slimane’s black and white shots of Julia Nobis for ‘Part 1’ of his campaign garnered mixed reviews from the forums, with his choice of model finding more favour than his monochromatic photography style. For Simons’ campaign, he’s chosen Willy Vanderperre to lens and six-foot Brisbane stunner Nicole Pollard to star alongside the comparatively exotic Daria Strokous, Marie Piovesan and Anna Martynova.

Pollard was booked as a Dior exclusive for the label’s Spring 2013 show in Paris, in which Julia Nobis also walked. The surrealist photographs are a massive departure from Dior circa Galliano, but even those of the opinion that they look less like a fashion campaign and more like screengrabs of a Stepford Wives video game can’t argue that choosing relatively unknown faces is an inspired move for a revamping brand.

Removed from the supposed feuding but not from the obsession with local faces is Valentino. Photographer Sarah Moon shot the Sunshine Coast’s Codie Young, who excels at looking pasty and a bit drugged in the best way possible, in a ghostly campaign created in a Parisian studio. 

Images: Dior.com & Valentino.com

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