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Malaika Firth on Fashion Industry Diversity: ‘They Are Trying’

Malaika Firth walking the runway

Image: Imaxtree

In a little over a year, Malaika Firth has gone from unknown model to one of the industry’s most buzzed about faces. Since getting cast for Prada‘s Fall 2013 campaign, the model’s star has been rapidly rising, snagging her campaigns for Burberry, Valentino, Tommy Hilfiger and more. And it doesn’t look like she will be going anywhere — not that we’re complaining. She’s one of the few major models of color and anyone with two eyes can see that fashion is short on those.

As she is one of a mere handful of black high-fashion models, Malaika notices the improvements in diversity the industry has yet to make, but she thinks it’s stepping in the right direction. Even design houses like Prada, where shows and campaigns have been historically overwhelmingly white, are making strides, which Malaika is thankful for.

In an interview with The Telegraph, she calls her appearance in Prada’s ads “major,” adding, “And it’s good for Prada to have done that. The last time I did a show there they had another black girl, and a Chinese girl, too, and in general I do see that the fashion industry is getting better at putting more black girls in there. Although, still, there’s not a lot. There’s, like, Binx and Joan Smalls, of course, and a few others. But they are trying – I can see that.”

Baby steps! 


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Mambo Just Released a Really Weird Summer 2014 Campaign

We’re not sure what just happened. Mambo toasts its 30th birthday this year, and have put together a really weird Summer 2014 campaign video for the celebration. They’ve tapped a cast of Australian and international talent, including model Caitlyn Paterson and Puberty Blues hunk Sean Keenan, to do some super strange and questionable activities for the clip shot in NSW’s Northern Beaches.

Caitlyn and her super hot model friend, Sports Illustrated‘s Nina Agdal, kick off the video by posing with bananas alongside a very stoked Sean. He’s just really happy to be there, you guys. Then there’s a bunch of girl-on-girl cuddling and hose waterfights between the attractive trio before shit gets really weird.

The babes start hitchhiking (which we definitely don’t condone), because apparently they’re “going nowhere”. They even try to hitch a flag down an ambulance. Classy. Marriage material for sure. (more…)

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Country Road to Launch Activewear Line

Country Road is venturing into the fitness market, announcing the news across social media platforms this week. According to the retailer’s little promo video for the upcoming range, the pieces will have you covered when it comes to stretching, jumping, sprinting, boxing, dumb-bell lifting and more.

Country Road’s Facebook page says it’s “bringing a fashion edge to high performance activewear” with the upcoming collection, dubbed CR Active. If the chain-store’s current offering is anything to go by, we have no qualms in believing that statement.

Australian high-jump champion Amy Pejkovic is the face of the campaign, and you can watch her get sporty in neons and rad hoodie vests in the video below. The collection will be available in-store from October 9.

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Alessandra Ambrosio Touches Down in Sydney for Australia’s Next Top Model

A Victoria’s Secret angel is in town. Alessandra Ambrosio, with hubby Jamie Mazur in tow, touched down in Sydney yesterday as the first confirmed guest judge for Australia’s Next Top Model Cycle 9.

While producers of the show will not formally replace former judge Charlotte Dawson, who died suddenly earlier this year, a revolving door of high-profile guests like Alessandra will help Alex Perry and Jennifer Hawkins find a winner. (more…)

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