A while back I mentioned that British luxury bagmaker Mulberry was planning to cross the Atlantic and establish itself in Canada. Well, I can now say with the glee of a bratty child on Christmas morning, that it's finally here!
Mulberry has opened not one, but two swish boutiques in the past month: One on premier shopping avenue Bloor Street on August 2 and another within the new luxury wing of Yorkdale Shopping Centre on August 9. I attended the store opening of the Yorkdale location to preview the setup and the goods, before leaving a little bit poorer.
Both stores have been designed by renowned British architects Universal Design Studio, who focused on creating a connection between store design and Mulberry’s dedication to craftsmanship. Tactile, natural materials like timber and limestone provide a welcoming and warm environment, while oak is used as a subtle reference to the English countryside and Mulberry’s rural roots.
Design-wise, the Yorkdale store has a double height façade, unique to the store, designed with an intricate visual texture. 5,000 individually made leaves were created by taking a leaf from the Mulberry logo, and used across the entire store frontage. The Mulberry is an iconic symbol for the brand as there is a real Mulberry tree outside the grounds of the brand's flagship factory in Somerset, England.