For his first ad campaign for Dior, Raf Simons went a surrealist route with models Daria Strokous, Anna Martynova, Diane Conterato, Nicole Pollard and Marie Piovesan for the Spring 2013 ad campaign. A spare white space with varying levels and depths, and geometric windows and entryways, some of which show a cloudy blue sky beyond, sets the stage for the collection. The perspective is odd (as it often is in surrealist works), which could be a contributing factor to why some forum members didn’t respond well to the Willy Vanderperre-photographed campaign. Others however, found this to be a continued step in a fresh new direction for Dior.
“I'm sure Dior hired Vanderperre so that he could bring a new perspective, but I'm struggling with this campaign,” justaguy admitted. “Visually, it's quite nice and the casting's great, but I can't wrap my head around this as a Dior campaign. Hopefully it will grow on me.”
Aedlacir, in contrast found the campaign to be an apt interpretation of the collection. “I like it,” he wrote. “It reminds me of the runway with all the girls walking around, intersecting at certain points and, now, they've settled into their respective places showing different aspects of the Dior woman. I think Raf saw the big picture from start to finish with how he wanted to capture the essence of the brand. It is quintessentially Parisian.”
“Love it,” ohmycolin agreed. “New creative director, new start, new campaign ideas. This has Raf written all over it, but the minimalism totally plays into the rebranding of the classic house. Beautiful art direction I must admit,” he added.
Based on the varied opinions of our forum members it looks like Dior isn’t quite there in terms of their campaign this season. It’s early yet in Raf Simons’ reign and it’s clear that he, the creative team, and the executives at Dior are still working to find a common vision for the brand. This debut campaign can more or less be considered an unsteady step in the right direction.
Nothing does it like caged gladiator-style footwear when it comes to conveying that Greek God (and Goddess) image that Versace loves so much. In the brand's Spring 2013 campaign, both male and female models sport shoes with gladiator-esque straps creeping up their legs, and there's also no shortage of the brand’s signature Greek key motifs. Mert Alas and Marcus Piggott photographed a stellar cast of models to show off the collection. Bona fide supermodels Kate Moss, Daria Werbowy, and Joan Smalls represent for the women (styled by Melanie Ward), while Edward Wilding, Kacey Carrig and Veit Couturier (styled by David Bradshaw) model what little there is of the menswear.
“They're like Glamazons having a vacation in Mars,” lanvinray laughed, describing the dark, barren, moonlit feel of the set.
“Hell, I love this,” Northern Star admitted, calling the campaign “overdone with fantastic finesse. M&M love a post-apocalyptic landscape as a backdrop and so does Versace it seems. The casting is great and the girls look like goddesses to be totally adored by the guys. I'm sure this will look stunning and very glossy in print,” he concluded.
Images: theflamboyant.tumblr.com, designscene.net
Iluvjeisa wasn’t necessarily as taken with the campaign as some, but she found it to be evocative. “It's….borderline…and I mean borderline…atrocious,” she wrote. “And yet it works. This taps into some of the madness of the first Versace ads, or the Genny ads of the late 70s. There's a strong emotive quality to the images and that is worth quite a lot.”
The models here undoubtedly “make” the campaign. Without the emotive quality that iluvjeisa referred to, the images would be forgettable. Instead, the women look strong, powerful, dominant, and simultaneously vulnerable. They look like they could potentially stage a world-takeover, and that modern warrior-goddess is just the woman Versace has always striven to outfit.
From the overblown media shitstorm surrounding Saint Laurent’s Spring/Summer 2013 collection comes this accompanying, and comparatively subdued, campaign. Hedi Slimane has chosen bank-making Aussie mega-babe Julia Nobis, who opened his warmly-received first collection for the newly-rebranded label, as the face of ‘Part 1’ of the campaign, with the upcoming ‘Part 2’ fronted by Edie Campbell.
The campaign, like the collection, has been getting mixed reviews. Over in the forums Slimane’s refusal to shoot in anything other than black and white has been the main criticism, while his choice of model hasn’t been copping quite so much flack.
Julia’s bedraggled blonde hair and unperturbed demeanor are perfect for the via-LA route Slimane is moving the label in. She also moves effortlessly between the collection’s two personalities, sequin-clad seductress and moody androgyne, with a little wild, wild west thrown in for good measure. The ruffles and oversized pussybows are almost as OTT as the much-circulated open letter Slimane addressed to Cathy Horyn on Twitter, yet come across better in the campaign than they did on the catwalk.
See more of the campaign shots on Saint Laurent's Facebook page and let us now what you think: Is Slimane's spartan approach inspiring or just plain boring?
In the words of Nina Simone, or one of the other umpteen covers: it's a new dawn, it's a new day. Because it's 2013 see, which also means it's time for a new season. As London and New York gear up for their fashion-fests, Montreal is the first Canadian city out of the gate with an announcement of its Fall/Winter lineup, taking place February 4 to 7 at the Arsenal.
The initial list includes 13 hand-picked designers and more than 30 are expected for the complete F/W 13 program, including Mélissa Nepton, Harricana, Ralph Leroy, L'autre couture de Luko Marion, RUSH COUTURE by CLAUDETTE FLOYD, Nisse, Pedram Karimi, Matière noire, COKLUCH, Symbiose by Hinda A., Maryline Baril, Jennifer Glasgow Design and Voyou.
Montreal Fashion Week serves as a launch pad for designers to showcase their upcoming seasonal collections and is known for its quality program that stands out from other fashion weeks around the world. In addition to runway shows, it will also present a series of exhibitions, conferences, artistic performances and fashion films during the four-day event.
"Our team is very excited about the upcoming edition of MFW," says Chantal Durivage, co-president and co-founder of Groupe Sensation Mode. "The success of Spring/Summer 2013 left us inspired and so we have kept the standout elements and are working on adding new ones. One of these additions is the creation of a new room for the small collections that will feature a more intimate format, giving the designers a greater level of creative freedom."
And do you remember that $25,000 Target/TFI competition I mentioned a few weeks ago? Well, the five designer finalists from that contest will show their creations at MFW, with the grand prize winner announced at the end of the event.
If that's got you scribbling across your Moleskins, you can purchase one to four day passports (ranging from $50 to $275) that are on sale now, but hurry since the Mecca gathering is only four week away!
Just because Madonna has a song called "Nobody's Perfect" doesn't mean she doesn't have high expecations of the people around her.
While performing at an outdoor concert in Santiago, Chili, the Evil Queen of Pop sensed with her nose that someone in the crowd was smoking a cigarette. That's not okay. To think that people at an outdoor pop concert in Santiago, capital city of Chile, would inhale tobacco while enjoying the sweet musical stylings of a celebrated recording artist! That's like wearing open-toed shoes to the office. So inappropriate.
Madonna, ever the outspoken pop star, stood for herself and what she believed in:
“There are people smoking right now. No smoking! If you’re going to smoke cigarettes, I’m not doing a show. You don’t care about me? I don’t care about you. All right? Are we going to play that game? I’m not kidding. I can’t sing if you smoke … Entiendes? [Note: Wow! Love how she makes such an effort to connect with her fans!] If you love me then don’t smoke. You’re looking right at me and smoking cigarettes, like I’m a stupid f**king idiot.”
It must be so great to be a pop star that gets to make so many rules for people and force them to prove their love to her. Madonna seems like a really happy, not lonely person.