New York Fashion Week isn’t the only Fashion Month event getting a little change of scenery. London is also moving its home base to a shiny, new location. LFW is saying goodbye to Somerset House and taking up residence at the Brewer Street Car Park in Soho this September.
Plenty of fashion shows have been held at the Car Park, but this time around, the British Fashion Council is laying claim to two floors of the space that will be used for fashion shows, showroom space and more. The BFC says its headquarters will still be at Somerset House, but this move will provide a better opportunity for designers to really put on the kind of productions they want to.
“The long term growth of the UK’s designer fashion market is reflected geographically in this move that will see London Fashion Week designers showcasing collections in one of London’s most vibrant, diverse and creative hubs set within a mile of Bond Street, Dover Street, Mount Street, Oxford Street and Regent Street,” BFC CEO Caroline Rush said. “The new and exciting venue has already been dubbed as Brewer Street’s ‘Fashion Park’ and will offer freedom and flexibility to designers who will be able to transform the show space to reflect their own aesthetics and identity.”
LFW will be held at the Car Park for the next two seasons, so only time will tell if the space lasts beyond the Fall 2016 shows.
[via WWD, Grazia]