Frida Giannini recently revealed that she’s parting ways with Gucci, but that didn’t stop the brand from releasing its new Spring 2015 advertising campaign. Gucci posted the campaign images via social networks and the images were quickly brought over to our forums for deliberation. Photographed by Mert Alas and Marcus Piggott, Malgosia Bela is the star of the ads, a first for the Polish beauty. The campaign is fairly straightforward with the clothes doing most of the talking (and rightly so, given the decline in Gucci’s sales).
But does the campaign speak to our forum members? “I love Mert & Marcus, but Gucci never looked more Zara meets Topshop than here… Even Malgosia does not save this. Looks like SS 2015 campaigns are going to be really boring,” wrote simondufromage, who doesn’t get us off on a positive note.
“Blahhhh, this long haired Gucci bohemian girl concept is stagnant. So excited for new changes at Gucci,” shared HeatherAnne.
Royal-Galliano certainly wasn’t feeling it as he exclaimed, “This freaked me out. She looks like a bad drug addict here.”
Although the rest of us disagree. “I never like Gucci ads but Malgosia makes this. She’s very strong and beautiful,” enthused gazebo.
“Stunning back to basic. Strong, beautiful with attitude on beautiful clothes. It’s a winner!” raved a more than enthusiastic elle_gb.
Also showing the campaign and the casting some love was Firefly216: “Malgosia has always been a Gucci girl to me! Lovely!”
Do you think Malgosia makes for a good Gucci girl? See more campaign images and share your opinion with us here.