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Watch: Rampage Promotes Black Friday with a ’3-Way Girl Fight’ Parody Video

Here's a marketing concept that's not to my liking: To promote its Black Friday deals, Rampage created a video which parodies frenzied Black Friday shopping.

Making fun of people who participate in an advertiser-created retail holiday as a way of encouraging people to further participate in said holiday — that's a little too much hypocrisy for my delicate sensibilities.

Also not helping: the not-so-vaguely sexist '3-way girl fight' (as the company's Facebook copy puts it) at the center of the clip. 

Here are the upsides: The ad is titled 'Supermodels on a Rampage' (a cute & clever play on the brand's name) and stars the lovely Chrissy TeigenHannah Davis and Tori Praver.

[h/t WWD]

The Buzz Forum Buzz

Karmen Pedaru Puts on a Creepy Smile for the Cover of Vogue Turkey’s December Issue (Forum Buzz)

image credit: facebook/vogue turkey via the tfs forums

image credit: facebook/vogue turkey via the tfs forums

It’s rare we can find flaws in any of Karmen Pedaru’s work. The Estonian supermodel consistently delivers impressive blue chip campaigns and alluring commercial work. But her newest cover for Vogue Turkey December 2013 provoked an unexpected reaction from fans on the tFS forums.

“This is creeping me out. I love Karmen but this scares me,” wrote MON

The cover, lensed by Turkish photographer Cüneyt Akeroğlu, has a charming and solid concept. A close-up of a stunning model that is smiling and wearing a sparkly festive dress. So what went wrong?

Yesitsdagny further elaborated why this doesn’t work. She posted, “Her mouth looks huge in this photo. Like said above, it is indeed a creepy looking cover. When I saw the title of this thread I was quite excited but unfortunately I must say I'm disappointed. They have Karmen and the result looks like this? Such a shame.”

Maxlinden presumably also felt uncomfortable looking at the image. “Great, Harley Quinn has a Vogue cover!” he joked, comparing Karmen to the super villain from the Batman series.

“If her facial expression wasn't so bad this would be amazing,” gossiping correctly pointed out.

Sorry, Karmen, it pains me to write this, but with the effect this cover has had on most of us, we’d rather forget this cover ever happened.

The Buzz Latest News

Link Buzz: Lots of People Have Feelings About Eva Longoria’s Nearly Naked Elle Spain Cover

Image: Facebook/

Image: Facebook/

  • This Elle Spain cover has been getting a lot of attention, especially from those of us looking for a stylish cocktail party look this holiday season. [Fashionologie]
  • On this side of the pond, Elle has alerted us to an alarming new trend in cosmetic surgery: Foot botox. [Elle]
  • Before you hit the stores, make sure you know what BCBG's Lubov Azria wants for the holidays so you don't accidentally get her something she doesn't need. [FabSugar]
  • "The secret Twitter account keeping Manchester's footballers in the fashion loop." <— My favorite sentence of all time. [The Telegraph]
  • These celebrity nail manicures from the American Music Awards will make you feel happy, peaceful and fulfilled. [BellaSugar]
  • Eva Herzigova: "I don't go out there selling myself on Facebook and Twitter — I am very private." [The Edit]

  • As the label seeks a new creative director to replace Emma Hill, Mulberry will not stage a LFW show this February. [WWD]

The Buzz Latest News

Studies Show: Using Duck Face Will Make Your Instagram Selfies More Popular


image: Kim Kardashian’s Instagram

Reports of the death of duck face are greatly exaggerated. A new study finds that Instagram photos which feature the much-maligned selfie pose tend to garner more "likes" than standard smiling shots. It's true. 248k people liked this duck face selfie Kim Kardashian on Instagram earlier this year. If she hadn't done duck face, she probably would have lost followers. Amazing social media savvy. I bow. 

More Instagram popularity insights in the infographic below:


The Buzz Latest News

Designer Kit Willow Ousted From Her Eponymous Label

willowHot on the heels of Lisa Ho, Kirrily Johnston and Collette Dinnigan, Australian designer Kit Willow Podgornik is making an exit from her eponymous brand.  

The Apparel Group, which also owns Sportscraft and Saba, took out an undisclosed stake in Willow in 2011. Podornik stayed on as creative director, at the time telling The Australian, "This is still my baby. Now my baby is off to school with some amazing teachers. If you look at any of the big designer brands overseas, they all have teamed up with big businesses for strategy and growth." The move was also said to free its originator up to concentrate on the product and designs.

But while Willow and The Apparel Group were following precedent (Sass & Bide setting a trend when they sold to Myer for $42.25 million), the deal in question didn’t go quite so smoothly. It’s now come to light that Apparel dismissed the designer from the brand she founded a decade ago. A spokeswoman for the Apparel Group confirmed last week that Podgornik ''is no longer a part of Willow or the Apparel Group,” and the “heartbroken” designer is taking legal action against the retail group.

And judging by the social media response to her ousting, she could end up getting reinstated. A Facebook campaign is rallying fans of the label not to buy from Willow until the matter has been resolved, pleading, “"Please show your support by posting a message on the Willow Facebook page or Willow_Ltd Instagram to voice your opinion on how there is no Willow without Kit and how devastated you are as a devoted Willow customer that she is no longer at the helm.

"And do not buy from WILLOW until this matter is sorted."

Sass & Bide (who recently sold the remaining 35% of their company to Myer) have also stepped in to voice their support, posting a sympathetic Instagram to over 120,000 follows on Thursday. 

Hopefully this all gets resolved before too long – it’ll be a sadder summer without Willow in our wardrobes. 

The Buzz Latest News

Watch: Cara Delevingne, Lily McMenamy, Joan Smalls and Other Top Models Celebrate the i-D Wink

To celebrate 33 years of the iconic cover wink, i-D asked 26 of today's top editorial models and designers — from Cara Delevingne to Rick Owens — to recreate some of the magazine's most memorable cover slogans as part of the publication's fashion alphabet video series. The clip was filmed by Jérémie Rozan at the Surface to Air studio in Paris.

​Watch below:

[via i-D]

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