Lebron James has a long life of Nike sneakers ahead of him. The Cleveland Cavaliers small forward and four-time NBA MVP just signed a lifetime deal with the sneaker brand.
“We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders,” Nike said in a statement. “We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond.”
Together, Nike and Lebron James have produced 13 signature shoes, with the last one (the Balance edition) hitting stores on Cyber Monday. And though it might be tempting to think Nike brokered a similar deal with Michael Jordan, whose branded kicks continue to fly off the shelves, Footwear News reports that this is the first lifetime deal of its kind for the sneaker giant. It’s one of the few lifetime partnerships we’ve ever heard of, and we’re not surprised it’s going to a sports icon. This year’s list of the 10 most popular brand ambassadors boasts two athletes.
Congrats to Lebron James, who is officially the living, breathing embodiment of all our #lifegoals.
[via Footwear News]