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Alexa Chung Divulges Her Style Secrets for MyTheresa Ad Campaign

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Alexa Chung wears Valentino for mytheresa.com

Aspirational style icon Alexa Chung has fronted more than her fair share of fashion campaigns, and this season sees her lending her immaculate fashion sense to yet another. Designer emporium, MyTheresa.com, is currently evoking upon a campaign that’ll see an array of our favourite style icons share some of their fashion advice, and Alexa is just the first of a select few.

The campaign features a mix of portraits, films and exclusive interviews which aim to teach us some unknown facts about their enviable dress senses. A quote that really does stand out from Alexa’s interview is: "I don’t let other people’s opinions dictate the way I dress. I really don’t care what other people think." Could this be the ultimate secret to being an international acclaimed style icon who can seemingly do no wrong? Maybe the real key to possessing an effortless dress sense is to be fearless and wear whatever you feel like, that way you set your own fashion rules and others are just naturally inspired to adopt your new trends.

Alexa’s photo shoot for MyTheresa took place in New York and she was styled in some of her favourite designers from Saint Laurent to Valentino, with each look naturally encompassing her own signature look. Alexa explained that her favourite outfit from the shoot was the pastel blue and pink scallop edge Valentino dress (shown right) which isn’t currently available to buy online or in their store, but rest assured, it’s set to arrive soon.

If you want to read Alexa’s interview and pick up a few of her style tips or shop the collection, head over to MyTheresa

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Chloe Norgaard is a Venice Beach Flower Child for MinkPink’s Kaleidoscopic Global Campaign

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MinkPink couldn’t have picked a more appropriate face for its trippy Global campaign than human kaleidoscope Chloe Nørgaard.

The Coachella-apropros Global collections are MinkPink’s extension into the U.S. market. Last season, they featured an all-Australian lineup of faces including Montana Cox, Rachel Rutt and token Kiwi Zippora Seven, with styling and photography courtesy of Sydneysiders Pip Vassett and Elvis De Fazio respectively.

For this season's 'Lala Land,' they’ve tasked New York-based Nørgaard to pose as a modern-day Venice Beach flower child with her lavender-tressed actress girlfriend Daveigh Chase: Best known for playing Rhonda Volmer on HBO’s Big Love, but who we’ll always unwittingly remember as The Ring’s nightmare-inducing Samara Morgan.

Last month, Chloe was profiled on WWD’s Model Call as one to watch. She’s been prominent on the blogosphere for a while, but has recently hit the runway for Rodarte, Nicole Miller, Ashish and Roksanda Illincic’s Fall 2013 collections. MinkPink has been kitting out Sydneysiders since 2005, but in recent years has found stockists in overseas retailers including Harrods, Urban Outfitters, Shopbop, Aritzia, Barneys NY and Nordstrom. So it’s a match in more than just the colour department.

The campaign was shot by California native Mike Piscitelli, with multi-talented Sydney man Mark Vassallo responsible for the full-on styling. Check it out in its polychromatic entirety at MinkPink.com.

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Style.com’s EIC Tells Us Why the Fashion Website Just Launched a New Global Culture Channel

Image: Style.com

Image: Style.com

In the past, Style.com has taken a relatively idiosyncratic approach to expansion (remember: this is the fashion website that launched an offline counterpart at a time when most people believed print media was on life support), but its latest venture is solidly attuned to the Internet's driving trends. 

Style Map, a new channel on the fashion site, launches today with 60 international contributors, ranging from big-name celebrities (Nicole Richie, Courtney Love, Kylie Minogue, Jason Schwartzman) to creative professionals with niche appeal (such as MOCA director Jeffrey Deitch, Stil in Berlin blogger Mary Scherpe and Ukraine's fashion matriarch, Daria Shapovalova).

Contributors will submit dispatches from their work and life, covering a variety of subject areas not limited to fashion. It's a cleverly conceived project, tapping both celebrity headliners and lesser-known, but still influential tastemakers (many are presumably avid social media users and will promote their Style.com content across a variety of networks) to contribute hyper-local content from over 30 cities worldwide.

(And this is just the first phase of the initiative. Later in the fall, Style.com will launch "a community platform" — fashion forums! Sounds familiar…)

During a phone conversation last week, Editor-in-Chief Dirk Standen told me he hopes that the new channel will help grow Style.com's existing international readership: "We already have a global audience, just the fact that fashion is global in nature, we've always had global to a degree, but we felt we could exploit that much more fully."  

Asked for a rough sense of the website's geographic breakdown, Standen told me, "U.S. is the biggest market, the U.K. comes second. Followed by France, Italy, Hong Kong. But after the U.S., it's all evenly distributed across those different cities."

But the channel's localized content is designed to appeal not just to local populations, but also to an increasingly cosmopolitan creative class: "There's this new class of creative people that have to travel all over the world for their jobs. People don't necessarily stay in one place. Hedi Slimane is designing Saint Laurent for Paris, but his studio's in L.A. And even if one doesn't travel that much, you know there's all this energy coming from all these different places, and you want to know what's going on in Paris and Beijing — this project really brings all of that together."

Standen notes that, with 60+ contributors posting once a week, Style Map will be "a pretty robust source of content. Of course, depending on what's going on in people's lives, if they're in an interesting place or have an interesting project going on, they may submit more regularly. Courtney Love's on a U.S. tour at the moment, so she'll be posting quite regularly from the road."

Although Style Map's content areas seem broader than the flagship site's fashion-heavy main coverage, Style.com will remain primarily a fashion website: "This is our first move [in the direction of expanding our coverage areas], but fashion will always be our main focus. We're always looking to expand our coverage in related areas, but we're certainly not going to become equally an arts site as we are a fashion site. We're focused on fashion."

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The Fashion Spot’s 10 Best Articles of the Week

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1. Lo Bosworth and Christianne Amodio Get the Party Started With Revelry House — Be the hostess with the mostest. 

2. Rising Style Star: Brit Marling — Not just a pretty face, but definitely a pretty face. 

3. These 4 Krav Maga Exercises Will Kick Your Butt into Shape — If it's good enough for the Israeli army, it's good enough for your workout. 

4. Gail Simmons: What’s in My Fridge? — Many delicious edibles.

5. Seeing Double: Stars Love Leather Culottes… and More Matching Celebs — Here's a mind-boggling celebrity trend. 

6. So Much Better Than Candy: Easy Guilt-Free Snacks to Make at Home —  Snack up!

7. Wear This Fall Trend Now: Structured Ladylike Accessories for Every Type of Girl — There's more to life than lace. 

8. Get the Celeb Look: Low Budget, High Fashion — Fast fashion for all. 

9. Where-Did-You-Get-Those Pants That’ll Make You Want to Ditch Your Sundress — These are pantastic. 

10. Covetable Beauty Products Your BFF Will Be Dying to Steal This Summer - Don't covet thy neighbor's lipgloss, make her covet yours!

The Buzz Forum Buzz

Léa Seydoux and Michael Pitt Star In Rag & Bone Fall Campaign (Forum Buzz)

Lea Seydoux in Rag & Bone's F/W 2013 campaign

Image Credit: refinery29.com via the tFS Forums

After the successful Do It Yourself campaigns starring all of our favorite models and after having had Kate Moss front the last two actual mainline campaigns, Rag & Bone continues to advertise its street style chic brand in the coolest way possible. Actress Léa Seydoux and actor/musician Michael Pitt were hired for the Fall 2013 campaign, with this being the first time the designer duo’s menswear is advertised, as well. The stars were shot by photographer Glen Luchford and are shown in the streets of New York, the aesthetic of the images being very similar to legendary photographer Garry Winogrand’s New York series. The campaign seems to be an unexpected favorite among tFS forum members with most members expressing positive thoughts about the released pictures.

“Died. died. died. and died. I seriously am in love with this campaign. The aesthetic is true to the brand. And I'm such a fan of Michael Pitt,” gushed TaylorBinque.

His excitement was shared by fluxxx, who wrote, “My favorite campaign of this season! Love the movement, photography and emotions. The clothes look so good.”

“So amazing. The casting, the styling, the photography, all around amazing,” agreed Marc10.

justaguy also loved it and remarked, “It’s like each picture in a storyboard telling a story about the person in the photograph.”

Michael Pitt in Rag & Bone's F/W 2013 campaign

Image Credit: facebook/ragandbonenewyork via the tFS forums

Razzer commented, “Wow this could unexpectedly be one of my favourite campaign this season, just because of the lighting! It is so nice to have a campaign that does not have harsh unattractive artificial lighting or overdone airbrushing pasted all over the already beautiful model's faces! But I am really just liking the general 'vibe' of the campaign, it reminds me of what Glen Lunchford did back in the Nineties with Kate Moss, so I am delighted his style is returning again.”

I am with my fellow tFSers on this one, this campaign oozes coolness and conveys everything Rag & Bone is about and it will certainly be among my favorite campaigns of the season, too. Rag & Bone undoubtedly managed to make their clothes look even more desirable than they already are and chose a perfect cast to embody everything one associates with the brand. Visit the tFS thread to see more images from this campaign: Rag & Bone F/W 2013/2014.

The Buzz Latest News

Link Buzz: Dolce & Gabbana Closes Milan Stores in Protest; Christy Turlington for Calvin Klein

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    Image: Instagram/StefanoGabbana

    All of Dolce & Gabbana's Milan stores were shuttered today, with signs out front reading "Closed for Indignation." [Fashionologie]
     
  • Gisele's summer style is cooler than an air conditioned room, hotter than a heat wave. [FabSugar]
     
  • Speaking of staying cool in this heat, there are limits. [SheFinds]
     
  • Marc Jacobs' makeup collection is here and it's going to revolutionize the beauty industry. I mean, obviously that's not true at all, but the packaging is pretty snazzy. [BellaSugar]
     
  • Gucci appeared on 111 Spring glossies, more than any other fashion brand out there. Nice. [Fashionista]
     
  • Fashion magazines are having a good time of it, expect to see ad-heavy September Issues. [NYPost]
     
  • Chrisy Turlington replaces Lara Stone for Calvin Klein and the result is just…who looks like that at 44?!  [Telegraph]

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