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Hedi Slimane’s Stunning New Saint Laurent Campaign Celebrates the ‘Teenage Girl’

Saint Laurent Spring 2014 Campaign

Saint Laurent Spring 2014 Campaign / via YSL Facebook

Saint Laurent dropped a stunning Spring 2014 campaign early this morning. A few standalone print images were posted across the brand's social media, but the star attraction is a beautiful triple-frame scrolling video gallery of stills. You can only see it on YSL.com (screenshot below). 

Saint Laurent Spring 2014 Campaign / Screengrab via Forums

Saint Laurent Spring 2014 Campaign / Screengrab via Forums

Photographed by designer Hedi Slimane himself in Los Angeles and starring models Natalie Westling, Nastya Sten and Jeff Fribourg, the campaign has the same disaffected, rebellious mood and dark, druggy look on display in the designer's previous ad work for the French fashion label.

Saint Laurent Spring 2014 Campaign / via YSL Twitter

Saint Laurent Spring 2014 Campaign / via YSL Twitter

In the campaign video, the fragmented moving pictures are accompanied by the song, "Teenage Girl," from LA-based cool kid band Cherry Glazerr (embedded below). The song first gained popularity when it was posted on Tavi Gevinson's RookieMag last year. It shares the publication's sweetly subversive alterna-girl vibe, combining witty, blissed-out lyrics (Sneaking cigarettes at lunchtime / Sun feels safe and sublime / Pink sparkly sunglasses lying by the pool / Rob Kardashian's a tool) with a trippy, dreamlike sound. 

This is the second-time the designer has chosen to soundtrack a brand video with music by Cherry Glazerr. For Slimane's Saint Laurent directorial debut in September, the designer tapped lead singer Clementine Creevy to create an original composition for a lovely dance movie starring Lida Fox. The singer also appeared in the front row at the label's Spring 2014 runway show in Paris this October. 

Saint Laurent Spring 2014 Campaign / via YSL Twitter

Saint Laurent Spring 2014 Campaign / via YSL Twitter

In the tFS Forums, the early response has been positive. One commenter called it Slimane's best Saint Laurent campaign to date, and I agree. But on the brand's Facebook page, some users are asking why the models pictured are so frighteningly thin. On the question of model casting and sizing, Slimane has been consistent: At Dior Homme in the 2000s, Slimane's work changed the body standard for men, making it chic for guys to be super-slim — Karl Lagerfeld famously lost 90 pounds so he could fit into one of Slimane's suits.

Saint Laurent Spring 2014 Campaign / via YSL Twitter

Saint Laurent Spring 2014 Campaign / via YSL Twitter

The designer hasn't changed his approach for Saint Laurent. Reviewing the Spring 2014 menswear show for Style.com, Tim Blanks characterized the models as "wasp-waisted, shrunken-chested boy band members." Slimane's September dance film, starring Lida Fox, was also striking for the her straight, narrow frame, emphasized by the fact that she was styled in tight leather pants and a tiny bandeau top. (Also, most of his models are white. Thought it was worth mentioning.) Just because he's consistent doesn't make his choices any less disturbing.

The song playing over the video might be called "Teenage Girl," but his customers are adult women. Slimane is doing the classic fashion thing: Selling teen culture and the idea of youth to adult women at exhorbitant prices. He's doing a fantastic job of it (the selling part), but that doesn't mean it's not profoundly messed up

**

See the full video campaign on YSL.com

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Trolling for Pageviews: Blogger Admits She Fabricated Rumor About Alexander Skarsgård and Meryl Streep

Images: WENN.com

Images: WENN.com

Today on XOJane, a blogger for a celebrity gossip site admits she once fabricated a rumor tying 37-year-old Alexander Skarsgård to 64-year-old Meryl Streep, hoping it would be picked up by blog-land.

As manufactured rumors go, this one gets a solid B+. It's nice to see a gender reversal on the standard December/May relationship — particularly because in this case, both parties (slash their Swedish abs) are so talented and likeable — but if you're going to make up a rumor, you might as well go all the way. Skarsgård/Streep relationship? Very nice. Skarsgård/Streep pay extraterrestrial surrogate to carry their secret love child? That is an A+ rumor, if I do say so myself.

Though personally, I prefer invented celebrity rumors to ones that are true, the point is — sensationalized celebrity gossip attracts pageviews. (And on the Internet, pageviews are money.)

"Crazy celebrity antics are a no-brainer — the words 'Miley Cyrus' and 'shocking' in a headline guarantee thousands upon thousands of thoughtless, gossip-hungry clicks. But when it comes to health or human interest — when it comes to anything about actual people — my job becomes harder, if less hollow-hearted and glib.

I find myself, time and again, passing over stories with the slightest hint of depth or meaning in favor of the jaw dropping, the sensational. I operate on the assumption that my readers are incapable, or simply unwilling, to appreciate subtleties. Except it's not an assumption, the numbers back this theory's validity time and again."

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Daria Werbowy Scores the Salvatore Ferragamo Campaign Yet Again (Forum Buzz)

Salvatore Ferragamo Spring 2014 by Mert & Marcus

image credit: vogue.it via the tfs forums

If one thing can be said about Daria Werbowy, it is that all of her clients are extremely loyal to her. It would almost be a little shocking if we didn’t see her in the same campaigns as the previous season every season, as she gets cast for Celine, Maiyet, Balmain, Isabel Marant and Stefanel again and again. The Spring 2014 campaign for Salvatore Ferragamo is her fourth time starring in the campaign for the brand. While in Spring 2011, her male counterpart was Clément Chabernaud, in Fall 2011 she was cast alongside Mathias Lauridsen. In Fall 2013 she was paired up with Tyson Ballou. This season, male supermodel Sean O’Pry, who’s ranked #1 on models.com’s Top 50 Male Models, stars with her in the campaign shot by Mert & Marcus. The change of photographers and the addition of O’Pry seem to have paid off. The response on the tFS forums was mostly positive, even if moderately so. 

“Much bigger improvement after a cold campaign last season,” found GERGIN

“Big improvement but I'm not wowed by it,” agreed TREVOFASHIONISTO 

Salvatore Ferragamo Spring 2014 by Mert & Marcus

Testinofan, however, complained about the use of Photoshop. He wrote, “The Photoshop in the face of Daria is terrible very amateur, the campaign is safe, very summer, nothing special, but the Photoshop kills the campaign.”

Gossiping and Tinsley V also felt that the campaign was “nothing special” and “not anything groundbreaking,” although the latter of the two pointed out the nice makeup and hair styling on Daria.

The campaign is indeed not an outstanding effort considering the team involved. But the pop of color and the new male model choice add a little life to the images, which are definitely more alluring than last season’s campaign that most of us found stale and underwhelming.

See the full campaign here

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Fashion or Porn: Can You Tell the Difference?

Image: Screenshot

Image: Screenshot

Fashion photography has been about sex ever since Guy Bourdin and Helmut Newton made it that way. Then Tom Ford came along and shaved the Gucci logo into a woman's pubic hair at a campaign shoot; that's when fashion became about pornography, too.

And today, more and more of the industry's top photographers are drawing their inspiration from Internet porn (Terry Richardson is the most obvious example here, but we should also cite American Apparel CEO Dov Charney, who shoots many of the brand's advertising images himself and has helped take the aesthetic mainstream).

So that's where the [extremely NSFW] 'Fashion or Porn' game comes in: Milan-based publication NssMag created a browser game to help you test whether you can tell the difference. Frankly, I'm awful at it. My highest score was 2/40 — granted, the game cuts out if you get a single answer wrong, but I've played at least ten different times. You try.

[h/t Refinery29]

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Third Time’s Not The Charm – Jason Wu’s Campaign Concept Fails Again (Forum Buzz)

Jason Wu Spring 2014 by Inez & Vinoodh

image credit: models.com via the tfs forums

The idea is simple. A man dining with a beautiful woman and her wearing beautiful designer clothes. But when that woman is a legendary supermodel and the man is the designer himself, the result, surprisingly, is far from being visually appealing, as demonstrated by Jason Wu in the ad campaigns for his Spring 2013 and Fall 2013 collections. First it was Stephanie Seymour who was selected as the rendezvous of Wu in Spring 2013. For Fall 2013, Wu casted Christy Turlington, and the unnatural posing and Jason Wu’s bad modeling skills could not have made for a more awkward series of images

Despite the lack of enthusiasm and positive feedback for the last two campaigns, Wu holds onto the concept for this season. This time it’s Karen Elson who has the pleasure of dining with Wu and showcasing some bad table manners by lasciviously lolling on the bench while the food seems untouched. Members of the tFS forums were not excited at all.

Jason Wu Spring 2014 by Inez & Vinoodh

image credit: facebook.com/jasonwu via the tfs forums

“This is a joke, right?” asked anlabe32.

Urban Stylin put it simply: “This would have been nice minus him.” 

“For the 3rd time in a row?!?!?! Jesus!!! This is just sad, he wants to be in all ads, just give the focus to women, and models, for them to aspire to, next season he should just wear the collection himself, being self-centered as he is…” ranted miguelalmeida

“I hated the first one, I hated the second one, and I hate this one, too. It's a shame because I thought this collection was really nice, but this awful campaign does it zero justice,” agreed beedonaldson.

ALAUU also expressed discontent with the idea here and I could not agree more with her. “Okay, please get over this concept. If it didn't work the first time or the second time, it sure as hell isn't going to work the third.”

 

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