IWC Schaffhausen is trying to woo the ladies. The Swiss luxury watch brand has launched a new collection of watches geared toward both men and women, the Portofino Midsize collection, a spinoff of its wildly popular Portofino range. The timepieces caught on quite well and now, IWC is taking the watch and sizing it slightly smaller to appeal to those members of both genders with smaller wrists, or those with a taste for a more compact watch.
Each watch in this 27-piece range boasts a slightly smaller face. The old version clocked in at 40mm, while this one is a bit more modest at 37mm. IWC went all-out for the campaign promoting the new line, tapping Cate Blanchett, Adriana Lima, Karolina Kurkova, Ewan McGregor, Zhou Xun, Christoph Waltz and Emily Blunt to appear in the advertisements. Peter Lindbergh and the gang traveled to Portofino to capture the campaign, which boasts images of leisurely drives, intimate garden parties and a little sightseeing to boot.
Check out images from the campaign below. (more…)