We can’t help but feel sorry for big-name designers because they are always victim to fast fashion copycats. Lorna Jane is the latest brand to feel the heat, but it has just introduced a new system to stop cheap copies in their tracks. As of today, August 29, the activewear brand will apply property rights to its designs, aiming to protect the 70 to 100 styles it releases per month.
The most amazing thing about Lorna Jane is the garment development process, which creates a piece perfect for the gym junkie who likes to train mean comfortably. But the brand has told Ragtrader that plenty of other brands are releasing popular copycat designs, which use cheap fabrics and poor quality construction. (more…)