The Buzz

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Beauty Brands Find Opportunity in Multicultural Sector

Image: Lancôme

Image: Lancôme

In what has been a difficult year for many beauty brands, one sector of the industry that looks promising is multicultural (read, nonwhite) beauty. Credited to the growth of the middle class, more people of color are spending money on beauty products and brands, seeing this moneymaking opportunity in the midst of the doldrums, are beginning to realize that POC buy beauty products if you actually try selling to them. Who knew? 

Brands are scrambling to scoop up smaller operations that cater to people of color. L’Oréal recently purchased Carol’s Daughter, a haircare company aimed at black women, which is now undergoing its own rebranding to be more inclusive across ethnicities. L’Oréal also introduced a 66-shade chart of skin tones in efforts to expand its options. Estée Lauder’s plan is to bring the brands it already has to new, multiethnic markets. Companies are working to beef up research and development teams in order to create products that will attract nonwhite customers and work well with various skin tones, hair textures and other physical features.

While it is encouraging to hear that beauty companies are trying to be more inclusive, it is a little sad that it took so long for such change. What do they think three-quarters of the world has been doing all this time? Not shampooing their hair? Not using moisturizer? Money talks and since the “multicultural” landscape is growing faster than the overall market, jumping 3.7 percent in 2014, it makes sense that larger companies would want to take advantage of a lucrative opportunity.

Despite the delayed start, if it means a mixed-race man or woman can walk into their local drugstore and find a shade of foundation that actually matches their skin tone, we guess it’s better late than never.

[via The Business of Fashion]

The Buzz Latest News

Joan Smalls and True Religion Join Forces for a Capsule Collection

Candice Swanepoel isn’t the only model trying to get your tushie into her jeans. Joan Smalls wants you to try her denim on for size now that she has teamed with True Religion for a capsule collection.

This is Joan’s first-ever design collaboration. The 16-piece range has tones of athleisure with cropped sweatshirts and hot pants bearing an underwear-style band. Of course, denim options are included, coming in the form of sleek skinnies, some rendered in a marble-effect wash.

True Religion has already released a video (below) promoting the collection, featuring Joan against a disco ball background, cutting a rug to some techno music. The collection is due to drop in March, so start saving your coins so you can scoop up a piece of Ms. Smalls’ design debut. (more…)

The Buzz Latest News

Tom Ford Is Working on Another Movie

Image: WENN

Image: WENN

Tom Ford’s first directorial effort A Single Man garnered a slew of nominations and quite a few award wins (including a BAFTA Award that Colin Firth received for his role in the film), so it was only a matter of time before the designer dipped his toe into the film pool again. Ford revealed to WWD that he is working on a new movie, which is expected to shoot September through December.

Ford just finished writing the screenplay in September, based off a little-known novel, which Ford declined to reveal. Though it’s based off the book, the designer says he has made many changes to the plotline in order for the film to more closely match his vision. But fans of the mysterious book won’t fret too much as Ford says the movie has two parts, one that sticks to the book and another that meanders off into his own interpretation. Since the book doesn’t appear to have the kind of cult following like Gone Girl, perhaps the adjustments he made won’t be viewed as controversial.

Either way, if it is nearly as good or visually arresting as A Single Man, we have no doubt that it will be a hit.

[via WWD]

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Selena Gomez Goes Topless for V Magazine’s ‘Disturbing’ Cover (Forum Buzz)

According to V Magazine, the new trend this spring is going topless — or that’s what it’s conveying on the newly released Spring 2015 cover. Selena Gomez is the magazine’s latest cover conquest, posing for Dutch duo Inez Van Lamsweerde and Vinoodh Matadin, captured in their true photographic style against a gray backdrop inside the studio. Selena wears nothing but a pair of tight denim shorts from Guess and a ribbon in her tightly curled tresses.

V Magazine Spring 2015 Selena Gomez Inez & Vinoodh

IMAGE: NYDAILYNEWS.COM

Our forum members went haywire once the cover spread across the Internet. “The topless thing that’s been done since the dawn of time. Groundbreaking,” declared A.D.C., who was about to set the negative tone of the thread.

“She looks underage and I feel uncomfortable,” added Melancholybaby. This doesn’t look good for sales this month.

Sharing the same sentiments was Thefrenchy: “She looks like a child, that’s very disturbing.”

MON felt the same way: “Everything about this is lazy. Styling meh. The tagline… laziest ever. It’s her freaking song title and it’s gonna be used as her tagline? Uhm they can do better than that. The hair is all sorts wrong. The pose makes her head look round. She looks underage and this to me is like a child porn cover. It’s disturbing.”

“I add to the general sentiment that she looks like a child, they went for the whole Latina cliche and it backfired because of her childlike face imo. Her innocent, deer in headlights expression is not helping either,” kokobombon replied in agreement.

Forum member youarearockstar wasn’t feeling it, either. “That is one of the roughest covers I’ve seen in awhile,” he stated.

Be sure to check out Selena’s accompanying cover story and get in on the action here.

The Buzz Latest News

Saint Laurent Is Making Bank with Hedi Slimane

Image: Imaxtree

Image: Imaxtree

For all the criticism Hedi Slimane has received at the helm of Saint Laurent, you would think the house wasn’t doing well. But in reality, Saint Laurent is soaring. Parent company Kering announced sales figures for the label, and it turns out that since hiring Slimane, revenue for the house has continued to increase. 

Since Slimane’s stint at the helm of Saint Laurent started three years ago, the brand has doubled its revenue, clocking in at €707.3 million in 2014. 

Even with all the drama behind seating at fashion shows and fighting with critics, fashion is a business and if you’re earning money, that’s really all that matters. The folks at Kering seem to have no problem with Slimane, despite the polarizing opinions the designer has drawn. Keep on keepin’ on, Slimane.

[via Fashionista]

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