There’s about a month and a half left before Alexander Wang and H&M drop their hotly anticipated collaboration and teaser images and previews of the collection have been trickling out. Today, we get a look at the ad campaign for the range featuring both models and athletes.
The designer’s effort for H&M is decidedly sporty — and we don’t mean just sports-inspired. We mean there is an actual hockey stick, ski goggles and boxing gloves. According to WWD, kickboxer Rivaldino dos Santos and soccer player Andy Carroll join Joan Smalls, Natasha Poly, Isabeli Fontana and Raquel Zimmermann for the Mikael Jansson-shot campaign.
The moodily-lit images show each model posing with some kind of sports equipment, just in case you forgot the theme of the collection. In addition to print ads, a commercial is expected come October 30, as well as online video content.
Check out the images below. (more…)