The rivalry between Australia’s top two department stores has been strong of late with rumoured, sneaky battles throughout the Melbourne Cup Carnival last week, and now one of Myer’s top designers is jumping ship to its major opponent, David Jones.
After six years under the helm of Myer, Sydney Confidential reports that Perth-based Aurelio Costarella will be stocked at David Jones from February 2016. “We had to look at our strategy going forward and where we see ourselves sitting in the market and felt quite strongly for some time now that David Jones was a better fit for the Aurelio Costarella brand,” he explained of the decision.
Other top-notch Aussie labels like Zimmermann, Camilla and Marc and Michael Lo Sordo are all also stocked at David Jones. “They have a really impressive portfolio of Australian designers and are renowned for supporting and propelling their homegrown talent so it was kind of a no-brainer for us in terms of where we wanted to be positioned,” Aurelio explained of the label’s new home. (more…)