Fashion and tech are having a moment, and designers are scrambling to get in on the fun. Tory Burch collaborated with Fitbit on a stylish range of fitness accessories, Rebecca Minkoff just showed her own collection of tech wearables during Fashion Week and designers are already imagining the concepts for Apple Watch wrist bands. Verizon Wireless is getting in on the action, too, teaming with buzzy designer Christian Siriano to marry tech and fashion in a truly unique way.
Siriano’s pieces may not be able to take your pulse or track the miles you run, but they will tell you what people were talking about during last week’s Fashion Rocks TV special. Verizon and Siriano have created the very first #socialimprint dress, created with the help of TV viewers commenting and sharing content from the Fashion Rocks broadcast on social media. Verizon assigned a color and a pattern to the top eight trending conversations in music and fashion to produce a pattern that was printed onto cloth and handed over to Siriano to work his magic. “I just thought it was a really cool idea, something really new,” Siriano said about the project. “Social media is such a big part of all of our lives now and I felt like it’s a cool way to introduce something fashionable and wearable, but in a tech space that I’ve never really done.”