Every few years, a new retail-driven holiday pops up around Thanksgiving weekend. Black Friday is now followed by Small Business Saturday and Cyber Monday. #GivingTuesday is the latest holiday to add to the ever-growing list — and it’s one we can actually get behind. Launched in 2012 by Leaders from 92nd Street Y, a nonprofit center in New York City, the 24-hour campaign seeks to promote philanthropy, WWD reports. It was created in partnership with the United Nations Foundation to encourage people to volunteer, donate to charities and spread inspiration for giving using the #GivingTuesday hashtag.
Though it’s relatively new, #GivingTuesday is becoming increasingly popular. In 2012, about 1,400 charitable organizations took part in the campaign in America alone. That number increased to 35,000 last year across 65 countries. This year, over 30,000 philanthropic programs in 70 countries have already signed up to participate. (more…)