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Lanvin’s Fall Campaign Video (Starring Edie Campbell) Will Charm Your Pants Off, As Usual

Image: Lanvin.com

Image: Lanvin.com

We've already seen and praised Edie Cambell in Lanvin's Fall 2013 print ad, but happily, the fun's not over.

Animating the same multiple personality concept which was featured in the magazine campaign, the newly released video version shows Campbell playing six imaginary versions of herself. The short clip features menswear (not modeled by Campbell) and voice-over narration (I'm fairly certain it's actually Campbell speaking — or else Lanvin went out of its way to hire a British voice actress — but I've reached out to the label to confirm). The voice-over component is a charming, original touch, making this the latest in Lanvin's series of standout campaign videos. 

The film was shot by Steven Meisel, with creative direction by Ronnie Newhouse and Stephen Wolstenholme of House + Holme. Together, the creative team has been executing Lanvin's stunning ad work for several seasons, including the label's Fall 2011 dancing video (which went viral) and last year's real people campaign.

Watch their latest offering below. 

The Buzz Latest News

Bambi Northwood-Blyth Goes Sea Punk For Shakuhachi’s Summer Campaign ‘The Life Aquatic’

shakuhachi3

Pulling off a complete 180 from the wedding shoot she did for Vogue Brides, Bambi Northwood-Blyth has layered on the neon and jumped in front of the camera for Shakuhachi’s Summer 2013 campaign.

It’s still dreamy, but less like a fairytale fantasy than a psychedelic trance that jerks you back into consciousness when you least expect it. Titled ‘The Life Aquatic’, Shakuhachi’s freshest outing hits us right in the same soft spot we harbor for Emma Mulholland’s trippy collections and Josh Goot’s neoprene. There’s a crop top printed with what’s either blown-up snakeskin or abstracted fish scales, and sports-luxe bikini tops that scream “water optional.” Perfect for girls who split their time between city stomping and deep sea diving – or at least dip their toes into each.

The constantly clashing nature of deep sea life is here played out in harsh pinks and blues that literally slice into each other, and textured fabrics heavy on metallic and neon. All these sartorial ocean references are making us well sick of this winter business.

'The Life Aquatic' drops in stores and online this month. You can pre-order pieces online now.  

shakuhachi1

Images: Shakuhachi’s blog

The Buzz Latest News

Australian Label HEART by nANA JUDY’s UK Launch

It’s always great when you can actually shop a successful international brand on your own turf, so we were super excited to hear that the Australian label HEART by nANA JUDY is set to hit the UK this July.

For those of you who aren’t familiar with the Aussie brand, it’s a Mercedes Benz Fashion Week mainstay that has been beyond successful down under with a presence in the leading department store David Jones as well as in over 200 cool boutiques.

If your style twists between feminine and edgy rock chic, then you’ll definitely love this label. Their sheer blouses are perfect those who love more of a girly kind of wardrobe, whilst they also boast items like leather-feel on-trend peplum tops for the edgier kind of gal.

Heart 2

Their product ranges are very trend-led too, which means that you can expect to see statement floral numbers or even fashionable metallic numbers. They even offer a full denim range, too. Check out those edgy cold shoulder and trendy tie-dye denim shirts below.  

heart

Rest assured that a cheeky splurge on one of these must-have pieces won’t break the bank either, as price points range between an affordable £35 to £100 — and that’s despite the fact that they pride themselves on excellent quality and the craftsmanship that goes into each item. 

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Penningtons is Shacking up With Sears

Plus-size clothing manufacturer, Penningtons, has just announced that it will be roomies with Sears by introducing lines of its clothing to the mega-department store. This new move is being thought of as a customer-centric approach responding to an underserviced market segment and Sears will be the only Canadian store to offer Penningtons apparel outside of its own stores.

"We're excited to bring Penningtons to Sears because it supports our strategy of working with successful brands that provide immediate credibility and continuity to our apparel offerings," said Calvin McDonald, President and CEO, Sears Canada. "There is a real opportunity for Sears to take a leadership role in serving the plus-size demographic, a segment that has traditionally been underserved. Penningtons caters to a fashion-focused customer, which complements the traditional offering currently available at Sears."

Initially Penningtons will be available in five Sears pilot stores as well as on sears.ca. Penningtons apparel is expected to be introduced in additional Sears locations, and in the Spring general catalogue, in 2014. The move is of course part of Sears transformational mission to build a new core, while also protecting and growing market share in categories where Sears excels among Canadians.

The company has identified the women's plus-size category as a key business and aims to create shops of approximately 4,000 square feet to establish a meaningful and relevant destination for women coast to coast. A substantial portion of this space will be devoted to Penningtons merchandise in the five pilot stores.

Meanwhile, Penningtons is known for offering a wide range of affordable and on-trend fashions starting at Size 14 and, with that, I present a few of their favourite things….

Penningtons Montage

1. Savvy fit jacquard capri pant, $48; 2. Long printed dress, $54.99; 3. Statement 3 color necklace, $16; 4. Aviator sunglasses, $12

The Buzz Latest News

Link Buzz: Topless Homophobes Protest Gay Marriage in France; Zuhair Murad Explains Kristen Stewart’s Red Carpet ‘Philosophy’

Image: Instagram/ONLRJ

Image: Instagram/ONLRJ

  • We're taking a break from our regularly scheduled fashion programming to bring you topless homophobes protesting gay marriage in France. They're being called Hommen (the name is a play on Femen [link NSFW], a controversial group of topless feminist protesters from Ukraine). [AtlanticWire]
     
  • And now back to the show: Photographs of celebrities with side-parts are inspiring — and when I say "inspiring," I'm using the classic definition of the word. [BellaSugar]
     
  • Viktor & Rolf now has a bridal collection, which will really serve me well when I get married never. [Fashionologie]
     
  • Zuhair Murad clears everything up, explaining that Kristen Stewart likes to wear things that are "chic yet daring" on the red carpet. [FabSugar]
     
  • At long last, Karl Lagerfeld gets his very own superhero cape. [SheFinds]
     
  • Attention aspiring models: Apparently scouts are lazy and spend all their time hanging out at the H&M in Herald Square and the Zara next to Bryant Park. [Fashionista]

 

The Buzz Latest News

Abercrombie & Fitch (Corporate) Employees Not Supposed to Wear Black Ever

Image: Getty

Image: Getty

Abercrombie & Fitch is best known for for its hypersexed ad campaigns and idiosyncratic corporate practices, all under the direction of longtime CEO Mike Jeffries.

A quick overview of the retailer's various controversies (many via this handy slideshow):

The youth brand's latest offense: Jefferies reportedly hates black clothing so much that the corporate culture at the company's headquarters in Columbus, Ohio discourages employees from wearing black to work. 

"It even applies to coats in the winter," an anonymous employee told Business Insider.

After being tipped off to the story, BI reached out to Abercrombie for a statement. 

"Abercrombie & Fitch does not sell black clothing and discourages wearing it at our home office and in our stores, because we are a casual lifestyle brand and feel black clothing is formal. We have nothing against black clothing and feel it is perfectly appropriate for things like tuxedos."

One of my greatest fears about having kids one day is that they'll want to wear Abercrombie.

PreviouslyNot ‘Thin and Beautiful’? Abercrombie & Fitch Doesn’t Want Your Money


*Kidding, that was weird and wonderful. 

**See what I did there?

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