We've already seen and praised Edie Cambell in Lanvin's Fall 2013 print ad, but happily, the fun's not over.
Animating the same multiple personality concept which was featured in the magazine campaign, the newly released video version shows Campbell playing six imaginary versions of herself. The short clip features menswear (not modeled by Campbell) and voice-over narration (I'm fairly certain it's actually Campbell speaking — or else Lanvin went out of its way to hire a British voice actress — but I've reached out to the label to confirm). The voice-over component is a charming, original touch, making this the latest in Lanvin's series of standout campaign videos.
The film was shot by Steven Meisel, with creative direction by Ronnie Newhouse and Stephen Wolstenholme of House + Holme. Together, the creative team has been executing Lanvin's stunning ad work for several seasons, including the label's Fall 2011 dancing video (which went viral) and last year's real people campaign.
Watch their latest offering below.