Coach has tapped a new crop of celebrities for its second Coach Dreamers campaign. Chloë Grace Moretz and Kid Cudi star in the brand’s latest ads, lensed by Mikael Jansson. The campaign has a decidedly chill vibe. Kid Cudi is pictured lounging in both of his shots with an attractive printed messenger bag in one and a Marsala-hued backpack in the other. Chloë is the image of a carefree, stylish teen, riding a bike, sipping ice water, braiding her hair — of course toting her own Coach carryalls all the while.
“The Coach Dreamers are passionate, creative individuals with original talent who lead their lives in an individual, unexpected way,” Creative Director Stuart Vevers said. “Chloe’s free-spirited attitude and spontaneity makes her a perfect incarnation of the Coach Spring ’15 girl, while Kid Cudi’s effortless ease and coolness could not better embody the spirit of the Spring ’15 men’s collection.”
Check out all the images in the gallery below. (more…)