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Reebok Canada Offers Pimped Up Kicks

Sneakers have always been a necessary evil for us gym bunnies, but I often think when it comes to style, there are only ever two choices: plain Jane blacks and whites or Chris Brown hip-hop clodhoppers. With that in mind, have you ever thought of designing your own? Well now you can thanks to the clever folk at Reebok Canada.

YourReebok is an innovative shoe customization technology that launches this week and will provide Canadians with the opportunity to create and purchase one-of-a-kind shoes. It's already available in the States, but finally we're getting the creative service that boasts over 2.8 million unique designs. I know Nike offers something similar with its ID brand, but as far as I know, they don't ship to Canada.

"At Reebok, we are committed to offering our customers an innovative shopping experience and the latest in performance footwear. We are very excited to bring the YourReebok platform to Canadians," says Stewart Clark, brand leader at Reebok. "We want people to be able to personalize their workout by showing their own colours through their customized Reebok shoes."

To get started, you pick one of Reebok’s hottest silhouettes: the CrossFit Nano 2.0, the CrossFit Oly Lifter, the RealFlex , the ZigTech, and the Pump Omni. Then you can go wild in personalizing up to 23 different areas of the shoe with a choice of 19 colours, four materials, and the option to add text ("Eat My Dust" is bound to be a popular one). The fully customized shoes range from $99.99 to $189.99 depending on the style, materials and optional extras chosen.

I've always wanted to design my kicks so, of course, I had to have a little play this morning, thinking of myself as the next Manolo Blahnik of the fitness world. Clearly that was all in my head because, as you can see, I got a little carried away with colours and ended up with some Frankensneakers:

. . . so yeah. I guess their gaudy cartoonish appearance are somewhat appropriate for my big ol' clown feet, but if you don't quite feel like joining a circus troupe, here's what the pros are able to come up with.

Pretty nice eh? I'm sure you guys could whip up something equally chic, so give it a whirl here and let me know your results in the comments below.

Images via YourReebok

The Buzz Latest News

Talia Shuvalov: Meet the Sydney-Trained Designer Revolutionising Grey Marle Knitwear

At an age most people are navigating one mistake at a time, Talia Shuvalov is weaving together a reputation as one of the most exciting young designers on the scene. She trained at Sydney’s University of Technology before sojourning in London to intern for Alexander McQueen, and was shortly after seized by the discerning hand of Narciso Rodriguez to become his Senior Knitwear Designer in New York.

While in London, Shuvalov attended Parsons, where her Spring 2013 graduate collection was sent down the runway as part of the prophetic “First Eighteen” show. That collection makes it easy to see why she was so instantly appetizing to Rodriquez. Shuvalov’s structured knitwear demands your attention with powerful shapes and methodical splashes of stark hospital green and yellow, making plain grey marle into something that demands to be stared at. 

There are hints of things one might be tempted to call Navajo, but modern materials, blown-up shapes and a sterile colour palette (emphasised to great effect in the Cara Stricker-lensed campaign) allow Shuvalov to eschew cringey cultural appropriation. ASOS and Urban Outfitters, take note.

Talia Shuvalov might now be based in New York, but we’re just going to go ahead and claim her as our own. 

 

Images: Cara Stricker for Russh

The Buzz Latest News

DVF and Anna Wintour Auction “Amazing Fashion Experiences” for Sandy Relief [VIDEO]

Diane Von Furstenberg just released a video to announce the CFDA and Vogue initiative to raise money for Hurricane Sandy relief. The only thing DVF and Anna Wintour love more than American fashion is "mobilizing" the fashion industry to "raise funds" for stuff like presidential politics or natural disasters. 

I don't want to be overly sarcastic, because money is exactly what Hurricane Sandy relief needs right now, and I think it's better for the fashion industry to make these kinds of efforts (and to actually concretely help people that need help) than to completely retreat into nihilistic coke-and-diamond-fueled dens of couture and grey lipstick, but there's always a level of comedy to DVF and Wintour's charity and public good projects. 

For Hurricane Sandy relief, the CFDA and Vogue are auctioning off "amazing fashion experiences." DVF says, "You can have lunch with me, attend a fashion show with Anna Wintour, or meet Michael Kors." You can also meet the cast of Girls on set, attend Victoria Beckham's NYFW fashion show and meet her afterwards, play golf with Michael Bloomberg(!). When I say "you can," it's shorthand for "if you can and are willing to pay tens of thousands of dollars, you can…" I can't wait to find out how much Anna Wintour and Diane Von Furstenberg and Victoria Beckham and Lena Dunham are personally donating to Hurricane Sandy relief efforts. 

Proceeds will benefit Mayor's Fund to Advance New York City (because DVF/Wintour are nothing if not Bloomberg fangirls) and similar organizations. You can check out and bid on the 144 available items on CharityBuzz here. Auctioning for most offers ends on December 5. 

Image via WENN

[via Fashionologie]

 

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Noooooo! Lady Gaga. Terry Richardson. Cake. A Video.

It's obvious that Lady Gaga and Terry Richardson are just trolling me personally at this point, because there can be no other explanation for the clip the duo's just released, to tease the upcoming video for Gaga's song, "Cake." It's filmed by Terry (of course), one of the most villanous villians in all of fashionland, a total creep with the moustache to prove it. 

The video shows Lady Gaga rolling around in cake (way to be literal) while wearing lingerie and heels, before washing it all off. If this is supposed to have some kind of body image-pos message that somehow ties into Gaga's Body Revolution campaign, that's cool — but the performer needlessly wastes A LOT of cake to make her point, squishing it into uneatable glop instead of eating it, the way God intended. 

Video:

Image via screenshots

[via DailyStab]

The Buzz Latest News

Kate Upton to Play Herself, an “Object of Desire” in a Super Bowl Ad

Kate Upton was born to be in a Super Bowl commercial: she is so bright and shiny, vaguely tomboyish but still extremely feminine and blond. Her hair bounces. She looks like she really, really likes puppies. I will not discuss her bosom, except to say that it's the center of a lot of attention (for the record, breasts are not a particularly neglected female body part even on an average day, but their appeal still somehow manages to spike on Super Bowl Sunday). 

Within the past year, Upton's been on the cover of both Sports Illustrated Swimsuit Edition and Vogue Italia, making her practically (and I think probably) the only model working today who's booking top tier commercial jobs while also steadily growing her high fashion career. Now, she's adding on a new accomplishment to her list of accomplishments: this weekend, the model filmed a Super Bowl commercial for Mercedes-Benz. Usher is also going to be in the ad, because apparently it became the 90s again while you were sleeping. 

According to The New York Post, the ad is "a tongue-in-cheek depiction of how far a person might — or might not — go to get their heart’s desire.” I expect it will also be about how great it is to drive a Mercedes, one of the spot's two objects of desire. The other one? Duh, Upton. She won't be behind the wheel (real women don't drive. Actually, I can't drive, but at least I'm embarassed about it), but I bet she'll look pretty. Because that's her job. 

Image via WENN

The Buzz Forum Buzz

Here are the Rest of i-D’s ‘Wise Up Issue’ Covers (Forum Buzz)

i-D i-D

As promised, i-D’s “Wise Up Issue” features eight covers. We’ve already shown you the inimitable Grace Coddington’s cover (don’t even try to argue that this one isn't the best of the bunch), and Lara Stone and Laetitia Casta’s covers (they look pretty awesome too), and now we’re bringing you what’s left. Lena Dunham was photographed by Todd Cole for her cover, Will Chalker was shot by Bruno Staub, Arizona Muse by Richard Bush, Neneh Cherry by Mark Lebon, and Cara Delevingne by Angelo Pennetta.

“That Lena Dunham cover is awful…” widowsofculloden posted. I guess she’s not a fan.

i-D i-D

Arizona’s cover elicited a better response from forum members: “WOW at Arizona's cover,” Valentine27 wrote. “I'm far from being a fan of hers, but this cover has something really appealing to me and is simply sensational! Love the shade of black and white, the bow tie and the hair.”

Phuel really fell for Neneh Cherry’s cover. “Neneh leaves them all in the dust,” he posted. “Such a face – what a cover! Her and Mark are a lethal duo. And Neneh on the cover of i-D is perfection. She's brought that much needed energy, dynamic and ferocity that the magazine has been missing for so long. If I can find this cover, this will be a definite purchase – and it's been a very long time since I've bought i-D.”

i-D

Even Cara Delevingne and her tarantula-covered eye got some love from forum members (many of whom claim not to "get" her appeal). “That's sick! I love it,” ALAUU declared.

When there are this many covers to choose from, you’re bound to find one you like. If I were you, I would go with Grace, Lara, or Laetitia, but that’s just because I love them and their covers are obviously the best.

Images: i-donline.com

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