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Are You Ready for Blake Lively’s Lifestyle Brand?



The question doesn't so much seem to be if Blake Lively is ready to create a lifestyle brand, at the ripe old age of 26, but whether we, her public, are ready for it. So far, Blake is best known for her seminal role as Serena on Gossip Girl and for marrying Ryan Reynolds. Now, don't take this the wrong way, I know it's shocking, but there are people who have never seen Gossip Girl and who don't know who Ryan Reynolds is. (I don't know any of them, but I hear tell.)

Blake described this new company thusly for British Vogue: "It's something that will be launching in a few months and that I'm really, really thrilled about. The main element of it is that it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that. There's nothing like it out there — it's without a genre."

Let me stop you right there. It sounds a lot like something out there, and everyone is saying it, Gwyneth Paltrow's GOOP. And if GOOP didn't exist, there'd be comparisons to Martha Stewart or any actress-turned-designer-who-decided-to-also-sell-candles. I simply don't believe that Blake Lively is creating a whole new genre of company. And the word "curated" could not be more overused at this point. I curated my medicine cabinet this morning. But, please, continue.

"I have so many passions outside of acting and things that I grew up being good at and that I don't utilise when acting. Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn't be an actor."

I'm just good at so much, you guys! Well, she's got the Gwyneth pretention down. Which is kind of a surprisingly bad way to position this, considering much of her appeal is based on her easy-going, non-pretentious personality. Like, genuinely easy-going in the way Gwyneth Paltrow always protests that she's easy-going. To be a genetically blessed, somewhat talented and successful actress and then go on about how many other talents you have is just tacky. Especially when they're yet to be displayed and so far only being referenced by you. You, young beauty, who will clearly be expecting us to eat up your advice/recipes/curation of goods any time now. And like GOOP, which started out as just editorial and now every newsletter comes with a sales pitch, we're sure she's going to be asking for more than our readership eventually.

Who knows, maybe Blake Lively will be the new, sexy Martha Stewart. Maybe I will be eating up her curated lifestyle suggestions with a spoon. But, I'm not counting on it. Lively has just done too little with her life so far to be doling out lifestyle advice on such a grand scale. She's no Gwyneth. And let's face it, you know who's lifestyle brand we'd be gagging for? Blair Waldorf's.

The Buzz Latest News

Ellery Makes Her Dazzling Paris Fashion Week Debut

ellery_ss14_0016New York appears to be the city du jour for Australian designers, with Dion Lee, Zimmermann and Sass & Bide all showing stateside this season.

But the most exciting continent swap was Ellery’s. Last week, the Sydney-based brand was invited to show in Paris by the Fédération Français de la Couture du Prêt-à-Porter des Couturiers et des Créateurs de Mode, a covetous invitation that only two other local designers (Collette Dinnigan and Martin Grant) have ever been extended.

30-year-old Kym Ellery showed her new collection on Sunday at Paris’ Hôtel D'Évreux. Inspired by 70s interior architecture, collage and the mediating mind, the collection was a focused edit of luxurious textiles that celebrated the sculptural Ellery silhouette. Crop tops (it wouldn’t be Spring 2014 without them) featured long sleeves that flared out from the elbow. Billowing flared pants, worn so effectively by Hanne Gaby Odiele in Ellery’s Fall campaign, made a return, giving a sharp pinstripe suit the vague outline of a fishtail gown.

But back to those textiles. Weightless silk organza, metallic striped gauze, wood-grain lamé, satin foam and hand sewn netted sequins were all used to create an incandescent sense of decadence and depth. In addition, Contemporary Artist Ben Baretto was commissioned by the designer to recreate his works into bespoke panels, which have then been artfully inserted into garments.

That appreciation for couture detailing should work in Ellery’s favour when it comes to putting together the official schedule of future Paris Fashion Week seasons. At present, Ellery is part of the official off-schedule for newcomers, and will graduate to the official calendar depending on her level of success. We have faith. 


Images courtesy of EVH PR

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One to Watch: Mad Max Star Courtney Eaton Models Swimwear for Tigerlily

courtney-eaton-tigerlilyWe’ve had our eye on Bunbury’s Courtney Eaton since before Mercedes-Benz Fashion Week Australia kicked off in April. Firstly, because she is exquisite looking, with an intriguing mix of Cook Island Maori, Chinese and English heritage plus eyebrows to rival Cara Delevingne’s, but also because she’s a legitimate slashie in an ever-growing horde of model-turned-actresses.

Eaton has a role in the upcoming Mad Max sequel Fury Road alongside Abbey Lee Kershaw, Tom Hardy and Charlize Theron, and is simultaneously proving her modeling chops by starring in a campaign for local swim brand Tigerlily.

Shot in the Maldives by British photographer Jez Smith, the images are the perfect teaser for the highly-anticipated film – though Tigerlily’s delicate prints and embellished bikini tops are likely very different from what Eaton will be wearing on Fury Road’s desert set. A teaser for the campaign was released back in May, but a new video lookbook and behind-the-scenes photo series shows the slashie is equally captivating in motion –- not a bad skill to have if you’re planning to make your mark in Hollywood.

See Courtney Eaton perfectly embody the Tigerlily beach babe below, and get excited for her debut big screen appearance in 2014.  

Image: Tigerlily's blog

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Ooh La La! Lingerie Francaise Hits Toronto’s DX


There’s been all kinds of fashion fun taking place at Toronto’s Design Exchange in recent months. First there was the Christian Louboutin retrospective and now we have the titillating Lingerie Francaise, a retrospective covering over 100 years of glorious French lingerie.


Following the shows in Paris, London, Shanghai, Dubai, Berlin and New York, the travelling exhibition has now arrived in Toronto, opening to the public as of this week until October 13. Curated by Catherine Ormon ­— a heritage conservator and graduate of the Ecole du Louvre and the Ecole du Patrimoine and former student of Studio Berçot — the French association PROMINCOR presents the 100 years of French expertise in creativity and luxury, which basically means we gander at ye olde timey underwear without breaking into a blush.


Eleven renowned French lingerie manufacturers — Aubade, Barbara, Chantelle, Empreinte, Implicite, Lise Charmel, Lou, Maison Lejaby, Passionata, Princesse tam.tam and Simone Pérèle — open their treasures to the public as the unique exhibition demonstrates the influence lingerie products have been exerting on society. There’s everything from late nineteenth century corsets, up until the present day dominatrix like stringy things.


The Buzz Latest News

Trade Statement for Simple with Dogeared Jewelry

ASOS is at the forefront of online fashion retailers and it feels that if a brand is going to be big, then ASOS will most definitely snap them up. One coveted brand currently on our fashion radar is the USA-based jewellery company Dogeared.

Dogeared was originally founded in California and creates beautiful handcrafted jewellery and gifts with an underlying bohemian aesthetic, known for its signature simple, yet nonetheless stylish, necklaces. We may have been seeing a lot of chunky knits accessorized with OTT statement necklaces being punted as a big trend for A/W 13, but opting for something simpler makes for a much-needed alternative to the obvious mainstream trends.


Dogeared simple jewellery l

Their latest to land on the ASOS site is a true feast for the eyes with cute heart, cross and initial detailing. The simplicity of the rings, in particular, is to die for. Check out the full range currently being stocked on and see if it’ll convince you to snub this season’s statement jewellery too… Prices start at just 32, if you need any more convincing.


The Buzz Latest News

The Fashion Spot’s 10 Best Articles of the Week


  1. Best of Beauty: Milan Fashion Week Spring 2014 - With bare-faced looks taking center stage once again, we saw plenty of shading, subtle lip colors and ladylike flushed cheeks.
  2. Glitz, Glamour and Goth Ruled the Red Carpet at the 65th Primetime Emmy Awards - Ethereal gowns graced the red carpet at last night’s Emmy Awards 2013 alongside more dramatic looks with Gothic undertones.
  3. Milan Fashion Week Spring 2014 Hits & Misses: Part 2 (Forum Buzz) - Forum members make their voices heard when it comes to the good, bad, and ugly coming out of Milan this season.(And in case you missed the first installment, it's right this way.)
  4. Can’t Stop Thinking About…Milan Fashion Week Spring 2014 - Visors, fashion-forward nuns and more memorable moments from this season's shows in Milan.
  5. Street Style at Milan Fashion Week (Almost) Out-Glams the Runways - Leave it to Milan Fashion Week's street style to really bring out the best in polished glamour.
  6. Fashion Editor Street Style: Milan Fashion Week Spring 2014 (Forum Buzz) - Fashion editors descended upon the streets of Milan in droves. 
  7. Backstage Confidential: 5 Beauty Tips We Learned at Fall 2013 Fashion Week - The geniuses behind backstage beauty work their magic to create unique and often outrageous looks using insider tips and tricks to ensure models look their best.
  8. Street Peeping: Which of These 10 Style Personas Are You? - Check out these new street style-inspired identities.
  9. Insta-Crush: The Wonderful Instagram World of Beyoncé - When it comes to celebs on Instagram, it doesn't get much better than Beyoncé's Instagram.
  10. The Best Part of Fashion Week Happens Behind the Scenes: Backstage Snaps from Milan - Pretty pictures from backstage at Milan Fashion Week.


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