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Maurie & Eve’s Autumn Campaign Is an Ode to Denim and Skate Parks


Maurie and Eve are dropping it down for Autumn 2014, and by ‘it’ we mean the crotch. Denim’s most controversial style isn’t being lifted this year at least, it seems, but these are less Bieber and a bit more structured.

We’ll have to wait and see how those play out on people who aren’t Alexandra Agoston, but the Sydney-based brand has plenty of offerings sure to court universal approval. Boxy denim jackets continue the oversized ode to the 80s, and in the non-denim department are tees and tops cropped in all the right places. They’ll probably look just as good with above-the-bellybutton waistbands too but think of it as an incentive not to cancel your gym membership.

For a hint of glamour, check out the velvet sequins on the bomber styles and the basics in luxurious Italian neoprene (yep, that’s still around too). Those relaxed silk silhouettes and midi length dresses the Maurie & Eve ladies do so well are back with daring mesh inserts.

The obvious benefit of all that cropping and slashing is that you don’t really have to wait until winter to wear most of the pieces. Though when it does actually get cold, there’s also a selection of luxe knitwear to layer as you will. High five to that.

Also, when did people stop hanging out in empty skate parks? Let’s make this a thing again too. 

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Rita’s Jewel Induced ORAgasm at the Grammy After-Show Party

Rita Ora may have been channelling old school Hollywood glamour last night from the neck up, but her hands were telling a whole different story. The British singer was glistening brighter than De Beers last night as she showed off a more than impressive collection of jewellery she wore to the Grammy after-show party at the infamous Chateau Marmont. After all, if you can't throw on all your diamonds for the Chateau, when can you?


© Rita Ora / Instagram

Known for her individual and ever-changing style, Rita teamed up pave diamond, precious stones embellished rings alongside a gold watch, and oversized cuffs, all topped off with her brilliantly eclectic nail art to join the likes of John Legend, Ed Sheeran and Marc Anthony at the party.

Clearly we weren’t the only ones who were a little bit in love with Rita’s ‘more is more’ approach to the Grammy after-show party as the 23-year-old commented on her own photo to say, "Lorraine Schwartz + Jennifer Fisher + Cartier = ORAgasm."

After attending the awards ceremony in a rather demure metallic Lanvin shift and a classic smoky eye and nude lip, the after-party look was definitely Rita channeling her more personal style with her signature red lip alongside her bejewelled look.

However, it was the man accompanying her that created most of the arm candy as she arrived with Scottish DJ boyfriend Calvin Harris, whom she was rumoured to have split up from. There may not have been any gold awards in her hands as the couple drove into the after-party, but with all that weight already, perhaps it was for the best.




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Pharrell’s Mountie Head Topper Launches a Thousand Post-Grammys Memes

While Madonna mirrored Colonel Sanders at last night’s Grammy awards, it’s not often that we see Canada’s own RCMP used as style inspiration for a red carpet look. Still, that’s the ensemble Pharrell Williams went for: Mountie chic as he topped a red Adidas jacket with a floppy brown, wide brimmed hat as seen in this photo snapped by Ryan Seacrest:

Pharrell Mountie Hat

After kicking off the red carpet with the commanding accessory, Pharrell – who took home three awards with his “Get Lucky” collaborators Daft Punk – went on to rotate his headwear through the night, showing off a never-ending parade of cowboy hats. But it was still the Stetson-style piece that garnered the most attention, even going so far as having a Twitter account created after it.

@PharrellHat was quickly established and, by Monday morning, had already racked up close to 15,000 followers thanks to a series of memes…

Pharrell Mountie Meme 2

Even NKOB’s Jonathon Knight got in on the action, Instagramming his own side-by-side comparison, having clearly ditched the awards in favour of a night spent Photoshopping…

Pharrell Mountie Meme

But whether the look was intended to launch a thousand memes, or whether he genuinely loves the Mounties uniform, it goes with saying that only Pharrell could pull off such a head-turning piece. Unless… I don’t know, do you think you could wear it??  

Images via Instagram

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Would You Rather? The Prada and Miu Miu Spring 2014 Video Ad Campaigns

Designer Miuccia Prada's two fashion labels, Prada and Miu Miu, have both just released their Spring 2014 video ad campaigns (the print ads dropped earlier this month). Instead of gobbling our way through this delicious feast of advertising blindly, with no strategy, we're going bite-by-bite with the timeless game, "Would You Rather?"

Watch the commercials below and then scroll down to join us for this important tournament, located at the bottom of this post.


  • Prada — Eighteen emerging models: Julia Bergshoeff, Dorota Kullova, Ashleigh Good, Gracie Van Gastel, Amanda Murphy, Viktor Van Pelt, Maggie Jablonski, Lieke Van Houten, Maja Salamon, Ola Rudnicka, Sabrina Ioffreda, Magdalena Jasek, Nastya Sten, Cindy Bruna, Anna Ewers, Ophelie Guillermand, Malaika Firth and Lexi Boling. 
  • Miu Miu — Four emerging actresses: Elle Fanning, Bella Heathcote, Lupita Nyong'o, Elizabeth Olsen.

Winner? Sorry, but eighteen models is way. too. many. models. Miu Miu.


  • Prada — Legendary fashion photographer and model famemaker, Steven Meisel.
  • Miu Miu — Prolific photographers, artists, life partners, parents and would-be lifestyle brand, Inez & Vinoodh.

Winner? Meisel's sway over the modeling industry is impressive, but Inez & Vinoodh are not no scrub. Tie


  • Prada — Watching a sports game, a movie, attending a concert, the ads sketch a series of vignettes in which "the spectators become the spectacle." 
  • Miu Miu — With super fast cuts and liquid effects which call to mind a music video, the commercial images shows the four young women protected by the privacy of their imaginary fantasy bedrooms. 

Winner? Prada's campaign concept is very witty, but it would be a stretch to say that it connects to the designer's previous remarks about the Spring 2014 collection and feminism; Mrs. Prada said that participating in today's "debate about women" had been her inspiration for the season. Perhaps more than any other major luxury fashion house, Prada is a label about ideas, and this season there seems to be, to my mind, a disconnect in that area. Miu Miu's concept on the other hand, fits well with the brand's "little sister" identity and the Spring 2014 collection, which told quirky, coming-of-age story. Miu Miu. 


  • Prada — The label produced three tight, self-contained silent narratives, differentiating stories with props and stage direction. 
  • Miu Miu — The video's fast cuts and the delirious, enthralling performances of its stars result in a piece that's rich with mood. 

Winner? Miu Miu's campaign is stellar, but Prada's is the one that's likely to be remembered for seasons to come.  Prada. 

Final winner?

Prada — one / Tie — one / Miu Miu — two

It was close, but I would rather Miu Miu


The Buzz Forum Buzz

An Angry-looking Arizona Muse Covers Vogue Turkey (Forum Buzz)

Arizona Muse on the cover of Vogue Turkey February 2014

image credit: via the tfs forums

No, this is not tFS forum members being mean again. Calling a model angry-looking may not seem like a compliment, but it actually turns out we love angry-looking Arizona Muse. On Vogue Turkey’s February cover, the American supermodel delivers her best bitch face and looks alluring, "dangerous" and stunning all at the same time. The sexy black Prada dress and simple layout add to the visual appeal of the cover. 

“I think Arizona looks wonderful here. Maybe her expression could have been a bit softer as she looks a bit angry. But other than that it's a beautiful photo. And I really like her current hair style, this length is great,” shared yesitsdagny

Jelavender agreed, “This is a gorgeous cover. Arizona's profile is beautiful and the way she wears the Prada dress is very sexy. Love the hair and the styling.”

Avogadro thinks the cover is “Breathtaking!!” and Nymphaea finds that it looks “dangerous” and “works very well.” 

But not everyone was head over heels with the cover. 

“Something about it is throwing me off. Maybe it's that she's looking stiff, maybe it's that she looks angry. But I'm not responding to it,” posted MyNameIs

Luckily, nothing is throwing me off here. Arizona looks marvelous and I agree completely with UpperEchelon who wrote, “She looks ready to murder anyone who doesn't buy this magazine. Idk if people will be scared or intimidated when they see this cover, but her deadly stare is exactly what I like about it.”

The Buzz Latest News

Alexander McQueen’s Spring 2014 Campaign: ‘Steven Klein + Kate Moss = Instant Love’ (Forum Buzz)

Alexander McQueen Spring 2014 by Steven Klein

image credit: via the tfs forums

The Spring 2014 campaign season is slowly but surely wrapping up. Only a few major brands are left to release their campaigns. And out of those, Alexander McQueen was one of the most highly anticipated ones. The collection itself was anything but well-received on the forums, and fashionistas were eager to find out if the runway pieces would look better in print. They do. In a fabulous campaign shot by Steven Klein and starring none other than Kate Moss (and a McQueen-clad doll version of her!), the outfits spring to life. 

Alexander McQueen Spring 2014 by Steven Klein

image credit: via the tfs forums

“WOW! Kate looks divine and the mood plus the set looks incredible! Another proof that Steven Klein is the master of fashion advertising!” gushed miguelalmeida

Anlabe32 explained the obvious success of this campaign. “Steven Klein + Kate Moss = instant love and yes, this looks brilliant,” she perfectly put.

“I’m more interested in that doll and its mini McQueen ensemble. Miniature dresses always get me…” admitted Street_a_Licious.  

And UpperEchelon nicely summed up. “I was so wrong when I thought no one would make me like this collection. The photos are perfect, the overall mood is amazing. The hair looks odd at first sight but it fits perfectly with the rest. This obscure feeling never fails to make me fall in love with Klein's work.”

Weird yellow hair, a creepy dark mood and mini-Kate, what else could you ask for. Spectacular!

Alexander McQueen Spring 2014 by Steven Klein

image credit: via the tfs forums

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