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New American Apparel CEO Paula Schneider Is Revamping the Label’s Smutty Image

Less sleaze, please! Now that Dov Charney is out of the picture, American Apparel can press forward under its new CEO, Paula Schneider. And for those who aren’t too keen on the retailer’s racy image, this news might come as a delight.

Image: American Apparel

Image: American Apparel

Schneider is looking to uphold the brand’s edgy vibe, but cut back on the borderline (or sometimes downright) indecent image the label has cultivated in the past. Schneider says she wants to focus on American Apparel’s social consciousness and kick the smut to the curb, instead highlighting issues like gay rights and the company’s Made in America angle.

“There’s a way to tell our story where it’s not offensive,” Schneider said. “It is an edgy brand. And it will continue to be an edgy brand.”

So could this be the end of T&A and crotch shots for American Apparel? Possibly. And something tells us that the old image won’t be missed.

[via Business of Fashion]

The Buzz Latest News

Sarah Gadon Is the New Face of Armani Makeup

Her name is rapidly becoming recognized in households across the world and now her face is going to catch up. Canadian actress Sarah Gadon, who has starred in CosmopolisA Dangerous Method and Maps to the Stars, announced that she’s been tapped to front the Armani makeup campaign.

 

I’m honored to announce that I’ve been named the face of #armani #makeup Happy Thursday! @giorgioarmanibeauty

A photo posted by sarahgadon (@sarahgadon) on

A native Torontonian and a clear favourite of fellow Canadian David Cronenberg (he directed all the aforementioned movies), the beauty was chosen because “Sarah has the most delicate, classically beautiful facial features, with her blonde hair, clear complexion and crystalline eyes, and for me she is an example of contemporary beauty,” Giorgio Armani said in a statement.

The first image to be released (though it’s unclear if it will make the final cut of the campaign) depicts Sarah’s flawless skin perfectly contoured as she sports spring’s hot new pastel hues, including delicate mauve eyeshadow and dusty rose lipstick. The look is finished with a defined eyebrow and gently tousled locks. The campaign was shot by Sølve Sundsbø and will launch worldwide in June.

The actress, who was recently nominated for a Canadian Screen Award for her role in 2014’s Enemy, announced her new appointment on Instagram. She will next be seen in the thriller The 9th Life of Louis Drax, starring alongside Aaron Paul and Jamie Dornan.

The Buzz Latest News

Is Marco Zanini Headed to Emilio Pucci?

Image: Getty Images

Image: Getty

If rumors are to be believed, Marco Zanini may not be out of a job for much longer. The designer recently left his post as creative director at the revived house of Schiaparelli, after a rather brief stint at the label. But a possible opening at Emilio Pucci could have Mr. Zanini gainfully employed pretty soon. WWD reports that the designer could be a possible successor once Peter Dundas exits the label. Rumors are swirling that Dundas is on his way out and may be headed for Roberto Cavalli.

For now, these are just rumors as Zanini told WWD that he and Pucci aren’t in talks. We’re guessing the involved parties will want to keep everything on the low, at least until the time of Dundas’ rumored departure. Either way, it will be interesting to see who replaces Dundas should he leave the label.

[via WWD]

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Vogue Germany Devotes March Issue to Anna Ewers (Forum Buzz)

Magazines often dedicate issues to a single model. Doutzen Kroes graces Vogue Netherlands’ March issue, adding three fabulous covers to her ever-growing portfolio, and now Vogue Germany dedicates its March issue to Anna Ewers. The new model gets not one, but four new covers (and counting) for the celebratory issue. Anna took time out of her busy schedule to shoot with Patrick Demarchelier, Peter Lindbergh, Luigi & Iango, Daniel Jackson and Camilla Akrans for the occasion. Demarchelier’s cover (below) features the German stunner serving up natural beauty while wearing a suede Gucci coat.

Vogue Germany March 2015 Anna Ewers

IMAGE: VOGUE.DE

Our forum members were quick to descend on the thread once the cover surfaced. “She’s flawless, go Anna!” Oxymore raved.

“So lovely! I like everything about it: the color scheme, the styling, the layout, the model choice…” added kokobombon in agreement.

Forum member gazebo shared the same sentiments: “Love love love. She is Germany’s supermodel, the perfect choice for March. Love the simple home girl, model next door look.”

“Anna looks fresh and beautiful on the cover. What a star she is!” complimented bluestar.

TeeVanity agreed and simply stated that it’s “a very gorgeous cover.” We agree!

“Anna looks stunning, completely deserves an issue dedicated to her,” declared fluorescentbeat.

Do you think Anna deserves the entire issue of Vogue Germany dedicated to her? Check out all the covers posted so far and share your opinion here.

The Buzz Latest News

Farfetch Unrolls Its Very First Ad Campaign

farfetch-unfollow-l

Farfetch, the online destination for designer wares curated from trendy boutiques around the world, is unrolling its first campaign without the help of a celebrity or fashion It girl. No, this time, the clothes do the talking.

The theme of the campaign is “Unfollow,” as in Farfetch provides a selection of clothing for people who are trendsetters, not trend followers. The ads will run in the U.S., Europe, Australia and the Middle East. Each image from the campaign is taken from the back, a kind of anti-selfie for fashion enthusiasts always on the cusp of what’s new and next. 

It’s definitely a cool approach, shooting from the back, relying on the content of the website to do the selling as opposed to scooping up a buzzy style star like Solange Knowles (though that would have been awesome, just saying) to do the heavy lifting. And if this image is any indication, the product certainly speaks for itself. 

[via WWD]

The Buzz Latest News

Chanel Supports Emerging Designers with the ANDAM Prize

chanel-andam-prize-l

Image: Imaxtree

Chanel is on the hunt for the next big fashion talent. The storied French design house has joined the Association Nationale de Développement des Arts de la Mode to throw support behind the ANDAM grant, which awards a young designer a chunk of cash and a mentorship with François-Henri Pinault. This year, not only is Chanel signing on as a sponsor, but Chanel’s President of Fashion Bruno Pavlovsky will take over for Mr. Pinault as this year’s mentor.

The New York Times speculates that Chanel’s interest in new designers could stem from the fact that its creative director (Karl Lagerfeld) is getting on in years. Cultivating emerging talent that could eventually step in as a replacement is a smart business move. Early bird gets the worm and all. 

Applications for the grant are being accepted from now until April 20. You can read the contest’s full rules here.

[via NYT]

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