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James Franco Directs and Stars in Gucci’s Latest Campaign Video

Somewhere in between promoting his upcoming film Paolo Alto, and trolling for teenage po0n on Instagram, James Franco found the time to shoot and direct Gucci’s newest campaign video. 

The actor took the reigns on this project for the label’s Techno Color eyewear collection, tapping model and legal adult Natalia Bonifacci to play the love interest with whom he becomes smitten after seeing at a pool party, swimming in the water wearing—you guessed it—Gucci aviator lenses. The chase continues through a bamboo-covered alley and a billboard on a hill, ending with the pair driving off into the sunset. Or…maybe the afternoon. The whole spot is shot in this weird 70s brown filter, so it’s hard to tell.

[h/t InStyle]

The Buzz Latest News

David Beckham Looking to Launch Men’s Sportswear Label

David Beckham shirtless underwear modeling

David Beckham unveils new swimwear collection for H&M, WENN.com

Now that he’s retired from soccer, David Beckham’s been forced to find other activities to occupy his fine self. You can say he’s been keeping pretty busy—in addition to launching a men’s and boy’s bodywear line at H&M, he’s lent his eye to design a collection for Belstaff and is juggling partnerships with Adidas and Coty. Sounds like a lot, but it seems these projects simply aren’t enough for the hunky ex-footballer, who is said to be shopping around the idea of a casual sportswear label to a few big licensing companies. 

WWD says Beckham has already sat down with Li&Fung a few times, although no one from the conglomerate offered to comment. Apparently, Beckham is looking to build a lifestyle brand bearing his name, which doesn’t seem like too much of a huge feat, considering his manager is Simon Fuller, CEO of XIX entertainment—the guy who helped Victoria Beckham start her now-successful label. It looks like David is in good hands on this one.

Sportswear definitely suits Beckham, although we do wish he would branch out into men’s ready-to-wear. If anyone can wear a suit, and look downright delicious in it, it’s David. We wager a high-end line might do well under his name (with the right design team and management, of course). But, stick to what you know, we suppose. For Beckham, that appears to be athleticwear.

There are few details about Beckham’s big project, but we’ll be sure to keep you updated as they come to light.

The Buzz Latest News

Suki Waterhouse in New Superga campaign

Suki Waterhouse has made herself a household and billboard name fast and furiously in the last year, bagging a Burberry campaign, a Hollywood A-lister Bradley Cooper for a boyfriend, as well as posing for H&M and Sass & Bide. Now she is stepping into the footsteps of the likes of Alexa Chung as the new face of Superga trainers.

Suki Waterhouse in new Superga campaign

(all images: Superga)

The theme of the campaign is based around what is arguably Italy’s greatest secret, ‘Sprezzatura’, the art of looking good without trying. The Italian footwear brand has teamed up with the 22-year-old British model for its Summer 2014 collection, a woman who truly encompasses sprezzatura as well as the young, fresh appeal the casual shoes have at the moment.

If you’re looking to try and create this style yourself, take a few tips from Superga: "Sprezzatura encompasses a certain nonchalance; an effortlessly casual grace that Italian fashion does best. Easily described as an artful dishevelment, the style needs not boast the thought and concept that has created an outfit, instead lending a modern interpretation to a timeless notion." Well that sounds nice and easy.

Suki Waterhouse in Summer 2014 Superga campaign

Suki definitely masters Italian laid-back luxury in the images we have seen as she poses nonchalantly by the pool in a cotton jersey mini dress and leopard print sneakers. Her dark eyes and golden tousled hair look effortless in another shot as she stands over a classic red and ivory scooter in a polka dot tea dress, making us want to take a decadent holiday as we shop for new trainers.

Suki Waterhouse in Summer 2014 Superga campaign

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IMG Announces Straight-Off-the-Runway Shopping at MBFWA

MBFWA boutique

It’s no longer just buyers who are given first dibs on the seasonal collections. It’s not uncommon to see influential bloggers wearing the more street style baity pieces just days after a collection has left the runway, and it doesn’t take much longer to figure out which coats you’re already going to be sick of by the time they’re available in stores.

But what if you don’t have 100,000 followers on Instagram or a salary from Barneys? You can either sleep on the choice to fork out $900 for a new skirt, or you can get as impulsive as your credit card limit will allow on IMG and Mercedes-Benz Fashion Week Australia’s game-changing new digital boutique.

A first for the IMG family, the e-commerce component reflects fashion’s “see now, buy now” attitude by allowing consumers in Sydney to click on select pieces of designer collections as they’re live-streamed down the runway. Do it from the runway room at Carriageworks, from your CBD office, from as far away as New York City or Paris, or from your phone by tweeting “SHOPTHERUNWAY” to @MBFWBoutique in order to see all the pieces available at that time – so be the powers of the Internet. There will also be a pop-up store in the Hub for people who want to see what the pieces look like on people who aren’t 16 years old and six feet tall.

“The initiative helps convert consumer interest into commercial outcomes for our designers, and provides an added value and measurable benefit of staging their MBFW show,” claims Catherine Bennett, SVP and Managing Director of IMG Fashion Events and Properties. “As IMG Fashion’s global offerings evolve, it’s important to us that we continue to provide designers with the necessary tools to reach the industry and to also engage the customer in the early stages of a collection’s lifespan.”

Is it an initiative we’ll see tested out at fashion month this September? Don’t count on scoring any new-season Céline that way, but for smaller designers, the financial benefits could make the decision to hold a runway show a not completely foolish one.

So far you can shop from designers including Phoenix Keating, Leroy Nguyen, Kahlo, Ginger & Smart and Jayson Brunsdon, with more being added by the hour. 

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Liberty x Nike Team Up (Again) on a Fantastic Printed Activewear Collaboration

The iconic Liberty department store has been situated in the heart of London since 1875, and to this day, it’s still regarded amongst the best of shopping destinations, offering a mix of innovative and eclectic designs. Everybody who knows Liberty also knows that they are renowned for their prints, which not only encompass its heritage but at the same time, incorporate just the right amount of cutting edge avant-garde influences.

tfs shoe 1

In its time, Liberty has participated in a number of collaborations — perhaps the most unexpected one was with Nike. And that partnership was so successful that the two brands have teamed up once again.

Doing what it does best, Liberty transformed a selection of Nike’s most celebrated styles of footwear and apparel in notable archive prints Lora (the original design based on William Morris’ 1970s Willow pattern), Anoosha (a 1930s blossom and bell flower print) and Crown (which was influenced by a combination of Liberty’s paisley fabrics).

If your New Year’s resolution of hitting the gym is starting to seem like a distant memory, then maybe the Liberty x Nike collection is just the incentive you need to kickstart your regime once again. With prices varying from around £55 upwards, these printed pieces are the perfect way to mix some style in with your gymwear staples.

Images: Liberty

The Buzz Latest News

25-Year-Old Peaches Geldof Found Dead at Home

Peaches Geldof with pinup makeup in a leather jacket

Image: Lia Toby/WENN.com

25-year-old Peaches Geldof was found dead at her home in Kent at 1:35 PM today, leaving behind a husband (Thomas Cohen, lead singer of rock band S.C.U.M) and two young sons. The model, journalist and television personality was the daughter of Paula Yates, the late TV presenter, and legendary activist folk singer Bob Geldof.

In a statement confirming her death, her father wrote: "We are beyond pain. She was the wildest, funniest, cleverest, wittiest and the most bonkers of all of us…What a beautiful child. How is this possible that we will not see her again? How is that bearable?"

Police have provided no details into her death, saying it is currently being treated as "unexplained and sudden."

[Peaches Geldof dies aged 25 — BBC / Model and socialite Peaches Geldof is found dead at her home aged 25 - DailyMail]

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