Given the model’s savvy with social media, it makes sense that she would want to branch out to reach her audience in a different way. Kloss is known as one of fashion’s beloved Instagirls, boasting 2.8 million followers. As of now, her YouTube Channel, which she just launched yesterday, has over 35,000 followers. That’s some serious reach.
Kloss’ channel promises to give viewers a behind-the-scenes look at her life (as if her Instagram wasn’t enough to let us know that she indeed lives a life far more glamorous than ours). “I’ve spent the majority of my life in front of a camera, but not my camera,” she says in the trailer for her channel. “And that’s where this is different. These are the things you didn’t get to see before. Like, crazy things that happen on set and the thrilling moments before I step out on the runway.”
We’ll definitely be watching Kloss’ channel closely. And yes, we’re totally waiting to see a video collab between her and her BFF Taylor Swift. Watch the trailer for Klossy above.