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5 Things Sephora Can Teach Myer and David Jones

image: Sephora.com

image: Sephora.com

In case you haven’t heard, Sephora is the latest in a slew of overseas chains with its sights on Australia. While it was really only a matter of time before the global beauty behemoth would make the move, we’ve now got a slightly more precise timeline: The first half of 2015 for Sydney, with approximately 25 stores slated to open across the country in the next few years. But not everyone is excited about it. David Jones and Myer were hoping to host Sephora concessions before Sephora decided to go it alone. And while cost harmonisation means we’ll never be able to get a Touché Éclat at American prices, there’s more than one reason department stores are feeling threatened.

1. Freebies are the way to our hearts.

No one is immune to the power of freebies. Ever watched wealthy socialites at Fashion Week squabbling over goodie bags of tissue paper and 2GB USB sticks? Only at Sephora the freebies are actually good. Every beauty purchase comes with three samples, which could be anything from a fragrance to a mini mascara. They also offer free mini makeovers in case you’ve crashed at a friend’s place and need to look hot for brunch.

2. Convenience of having everything in one place.

Ain’t nobody got time for shuffling down Pitt Street mall between Myer for your new foundation and the discount pharmacy for a $2 bottle of acetone. Busy people are willing to pay a little extra couple of dollars for the latter item to avoid the hassle.

3. We’re not as stupid as you think.

Some people love having products pushed on them by overzealous clerks. Others would rather consult their smartphone for price discrepancies and user reviews. Sephora employees don’t work on commission and aren’t loyal to one brand, meaning you won’t get the death stare if you abandon the Benefit counter for the NARS one.    

4. The power of cult products

An eye palette can be as much of a statement piece as an embellished box clutch, even if you’re not actually wearing it. Limited edition, collectable or just really in-demand items make you feel like your only regret about dropping $54 on an Urban Decay Naked 2 palette is that you don’t also own 1 and 3.

5. Home brands don’t have to suck.

Sephora’s own line is a huge contributor to the $4.4 billion the chain pulls in annually. Its makeup brushes are particularly budget-friendly (really, YSL? You’re not going to include an applicator with that $30 eyeliner?) and its excellent collaborations (Pantone, Divergent) are further reason to go in-house. 

The Buzz Latest News

The Only Dress You’ll Ever Need: The Greta Constantine Infinity Frock

​Ok, so claiming this as the ONLY dress you’ll never need may be something of an exaggeration, but the endless versatility of this Greta Constantine frock means I’ll happily fill my closet with one of every color this summer! So what’s all the fuss about?

Greta-Constantine-Infinity

Firsts things first, if you haven’t yet heard of Greta Constantine, it’s an accessible luxury line of ready-to-wear women’s clothing based in Toronto, Canada. The designs come courtesy of Kirk Pickersgill and Stephen Wong who for years have been building a steady clientele of international socialites and celebrity fans. Greta was the name of Stephen’s mother and Constantine was that of Kirk’s father in case you were wondering.

But on to the Infinity dress… the definition of provocative. The very piece to bring out your devil-may-care attitude and Lady Scarlett sex appeal as you ponder the prospect of murdering Colonel Mustard in the library with a dagger. It can be worn any way you want in order to transform yourself from one lady in red to the next with the simple flick of some fabric.

Sport as a halter, a cross-body draped back or one-shouldered design, either way the rules are yours to obey or break on a whim. Best of all, its slinky, lightweight fabric will keep you cool, while the racing color ensures everyone around will get hot under the collar. Stockists include Holt Renfrew, MAXI Boutique Toronto, and TNT Montreal, but if you haven’t quite got the cash to splurge (most GC dresses retail around the $1000), then head on over to the company blog where they’re running a contest to win the dress that will end all dresses.

Image via Greta Constantine

The Buzz Latest News

Gemma Arterton Looks Stunning in Prada at Laurence Olivier Awards

gemma-arterton-olivier-awards-620

Getty

Gemma Arterton really won everyone over at last night’s Laurence Olivier awards at the Royal Opera House in London, and she wasn’t even nominated.

Taking her turn to present the theatre’s most prestigious awards last night with co-host actor Stephen Mangan, the 28-year-old actress looked the image of sophistication in a seafoam-hued Prada bias cut gown with boat neckline and three-quarter-length sleeves. Against the true red of the carpet, Arterton’s bold monochrome look really made an impact as she entered the awards ceremony.

Her whole look was simply flawless from the carefully chosen Faraone Mennella jewels to the voluminous swept hair, showing off her enviable bone structure.

Although we are not going into a discussion about the obsession with Miss Arterton’s curves, we cannot be anything but jealous of her silhouette, as well as the fact that it is always fantastic to see a woman with boobs wearing couture.

Despite not being nominated at the awards ceremony, Gemma has certainly been busy this year when it comes to the stage. After kicking off 2014 in John Webster’s The Duchess of Malfi, she is now set to star in the forthcoming stage production of Made in Dagenham at the Adelphi theatre in London later this year, which tells the tale of female factory workers in 1968 fighting for equal pay.

No doubt she was thrilled to see the likes of Dame Judy Dench, Hayley Atwell, Anna Chancellor and Lesley Manville all nominated for the coveted best actress award, with Lesley Manville taking home the accolade for her performance in Ghosts at the Almeida theatre.

See the full list of winners here

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The Buzz Latest News

Link Buzz: Alexander Wang Announced H&M Collaboration at Coachella; The Ultimate Twentysomething Wardrobe

Image: HM.com

Image: HM.com

  • This Saturday at CoachellaAlexander Wang announced an upcoming collaboration with H&M. This collection will mark the ten-year anniversary of H&M designer collaborations, and Wang will be the first American designer to partner with the Swedish brand. [Fashionista]
     
  • It's official: Former ELLE creative director Joe Zee is headed to Yahoo. [WWD]
     
  • Always good advice, but especially if you want to buy something ironically logo-ed: "In terms of investing in heavy branding this season, Haid’s advice is to look for 'pieces that aren’t too mass produced.'" [Financial Times]
     
  • The hairstory of Mad Men. Yep, I said 'hairstory' and I'm not going to apologize for it. I guess the subsequent sentence was kind of an apology but you're just going to have to go with me here. [BellaSugar]
     
  • I agree with 80% of the items on this list of twentysomething wardrobe staples. [FabSugar]
     
  • Bonus: Here's a handy infographic breaking down tipping ettiquette. [Lifehacker]

The Buzz Latest News

So There’s This: Kendall Jenner Wears Oversized Givenchy Nose Hoop to Coachella

kendall jenner instagram nose ring givenchy coachella

Instagram/KendallJenner

kendall jenner instagram nose ring givenchy coachella

Instagram/KendallJenner

Fashion's new best frenemy, Kendall Jenner, was present and accounted for at Coachella this weekend.

The Kardashian family member and emerging 'it' model did not keep a low profile, cementing her place in all future 'Coachella 2014 celebrity style' roundups with an oversized hoop nose ring (made by Givenchy, according to a tweet from NYDailyNews).

Jenner shared several photos of her new appendage with her nine million Instagram followers and the press photographers who were present at Lacoste's Coachella party yesterday. Which is only right: If you've got a big metal hoop dangling off the center of your face, you better own it. 

Related:

The Buzz Latest News

theFashionSpot’s 10 Best Articles of the Week

10-best-1

  1. (No) Smoking, Coffee and Chapped Lips: 5 Minutes with Designer Rachel Antonoff - "My pieces are not for anyone 'suffering' in the name of fashion."
     
  2. 16 ‘Ugly’ Shoes That Are Actually Pretty Cute - The fashion world has fully embraced the ugly shoe trend for spring, and you know what? We’re not complaining.
     
  3. Look Good, Feel Good: A Truly Practical Guide to Festival Beauty - How to look and feel as good at possible in the hot Coachella sun.
     
  4. Why Facial Oil is the Single Best Beauty Product You’re Probably Not Using - Not using facial oils? Here's why you should seriously consider adding this product to your beauty routine.
     
  5. Exclusive: Arena Homme+ Goes Intergalactic for the Spring 2014 Issue - "All Killer, No Filler Since 1993."
     
  6. Flashback: Vogue Italia ‘A Black Issue’ July 2008 with Naomi, Liya, Sessilee and Jourdan by Steven Meisel - A modern classic. Do you remember this historic edition of Vogue Italia?
     
  7. Boutique of the Week: Closet Rich – Meet Closet Rich, our new online vintage shopping obsession.
     
  8. CFDA Award Nominee Spotlight: Jewelry Designer Irene Neuwirth – Fashion journalist Laurie Brookins talks with CFDA Award nominee Irene Neuwirth. 
     
  9. Alessandra Ambrosio Gets ‘Inspired’ for Coachella with a Native American Headdress - Either she's clueless or she's courting controversy.
     
  10. 20 Vegan Shoes That Prove Cruelty-Free Is the Way to Be - Go animal-ethical without sacrificing style. 

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