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This Is How to Reboot a Brand! See Gucci’s Gorgeous Fall 2015 Campaign (Forum Buzz)

Alessandro Michele made his impact at Gucci fairly quickly, implementing his aesthetic and vision for the Italian fashion house within weeks of his debut. His direction continues to become even more apparent with the release of the brand’s Fall 2015 advertising campaign. Michele enlisted the photographic expertise of Glen Luchford for Gucci’s Pre-Fall ads and the collaboration carries on into the mainline campaign with rave reviews.

Gucci Fall 2015 Campaign by Glen Luchford


Forum members descended on the thread the moment the images struck. “This is how to reboot a brand. The direction leaves me unsettled but in a good way. Gucci store here I come,” announced an elated Aedlacir.

“What a pleasant surprise! I really like the direction where the brand is going. Alessandro is doing a great job on staying away from the cliché sexy Gucci that the brand has been known for for years. I wasn’t a fan at first, but this is definitely a step in the right direction. Probably my favorite Gucci ad in years,” Style Savvy added.

Also feeling it was Nepenthes: “This looks great. Makes me believe the new direction of the brand.”

Nomar wasn’t afraid to shout from the rooftops. “WOW! I am super impressed. I had my doubts about the new Gucci direction but that’s quickly changed and these photos are absolutely gorgeous. I love the story vibe behind them. Simply wonderful,” he raved.

“GORGEOUS! So happy to see Glen Luchford as the new Gucci photographer. He and Michele are rebuilding the brand and image from the ground up. Big cheers on the new direction and creative team. Bravo bravo!” hailed zoom.

“This is splendid! It’s about the clothes, the overall mood and I love it. I have no idea who the models are and I really don’t mind,” said TheoG.

Gucci Fall 2015 Campaign by Glen Luchford


Gucci Fall 2015 Campaign by Glen Luchford


Be sure to check out Gucci’s full campaign inside the thread here.

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Megan Gale to Launch Homewares Collection


A photo posted by Megan Gale (@megankgale) on

Model, actress, mum and brand ambassador Megan Gale can now add homewares designer to her impressive resume. The 39-year-old announced her new venture on Instagram this morning.

The mother-of-one has been working on her homewares label, MG Australia, for the past 18 months, but has dreamed of the design project for a while now. “I’ve wanted to create a Collection like this for some time and I’m super proud of the end result,” she explained on Instagram.

Megan believes the quality is “exceptional” and “luxurious” while also being “reasonably priced”, which make sense as it will be stocked exclusively at Target come September.

Congrats, Megan!

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Is Madonna Throwing Shade at Taylor Swift with a Copycat Music Video?


A photo posted by Madonna (@madonna) on

If you’re one of the 204 million people who have watched Taylor Swift’s “Bad Blood” music video, featuring approximately 2,508 celebs with a side of shade thrown Katy Perry‘s way, you’ll agree that Madonna’s latest project is a serious, and not so sly, dig at T-Swizzle.

Her Madge-sty announced she is “werking” on a new music video, suitably called “Bitch, I’m Madonna”, on Instagram last night, showing up Tay with a cameo lineup including Rita Ora, Miley Cyrus, Beyoncé, and, you guessed it, Katy. 

Mimicking Tay’s Kendrick Lamar “Bad Blood” remix, Madonna’s new tune will feature Nicki Minaj. On her Instagram announcement Madonna wrote, “Video coming soon! Just tryin to make it perfect for all of you.” She continued, “We are hard werking bitches! #bitchimmadonna.” (more…)

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Stuart Weitzman Brings Back Gisele Bündchen for Uninspired Fall 2015 Campaign (Forum Buzz)

As reported on our forums back in April, Gisele Bündchen shot the Stuart Weitzman Fall 2015 campaign in Los Angeles and the finished result has finally dropped. Photographed by Mario Testino, once again, the Brazilian bombshell models Weitzman’s 28-inch thigh-high boots in the exact same setup as last season and the season before that — only this time, fully clothed. Isn’t it time to switch it up a notch?

Stuart Weitzman Fall 2015 Ad Campaign Gisele Bundchen by Mario Testino


Our forum members are sure rooting for something new. “Gisele + Testino = ZZzzzzz,” wrote a bored thatsfierce the moment the image struck, unwilling to set us off on a positive note.

“Boring zzzZZZzzZZ,” responded GIVENCHYlover and Creative in agreement.

Sharing the same sentiments was KissMiss: “Okay, I am officially over and sick of Gisele… not only does this look stupid, it also feels like she stopped trying…”

MON was left majorly underwhelmed, too. “It looks awkward. For a preview image, this doesn’t invite me and spark my interest at all,” he complained.

“Super awkward pose. And it looks like the face was Photoshopped from a different shot,” noticed orchidee, unafraid to tell it like it is.

In addition, gossiping was finding it hard to distinguish between the seasons. “Couldn’t tell what season this is from seen it so many times,” she ranted.

Eager to see more or are you totally over this combination? Join the conversation here.

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Takashi Murakami and Vans Team for a Summer Capsule Collection

Vans x murakami

Image: Vans

Japanese artist Takashi Murakami is giving Vans a colorful update with this latest collaboration for the sports footwear and apparel brand’s Vault by Vans label. The premium collection will no doubt add some extra color to your summer, with Murakami putting his trademark colorful designs on the famous slip-on sneakers, T-shirts and skate decks. For this collection, Murakami put forth pieces boasting his famous smiling flowers and skull prints and, naturally, added a sketch of himself to the offerings as well. The sneakers will be available in both toddler and adult sizes, so you can pick up a pair for that special tot in your life.

The collection is due to hit shelves June 27, so if you’re looking for the perfect kicks or tees to help get your summer started right, this is definitely a good place to start. Peep some images from the forthcoming range below. (more…)

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Nanette Lepore Has Some Advice for Young Designers

Nanette Lepore

Image: WENN

The youth is the future of fashion but this industry is not an easy one to break into. With all the competition and scraping for funding, it can be daunting for a young designer looking to build a brand in this climate. Thankfully, the members of the fashion industry realize just how difficult it is to launch a successful line and we’ve seen many organizations use their dollars to help support the future of the industry. Last night, FIT raised $1.3 million for its Educational Development Fund at its annual gala, which will help provide support for FIT students, the future creatives and tastemakers of our industry. 

It ain’t easy being a young designer and everybody knows that, including designer Nanette Lepore, who was on hand for last night’s festivities. She cited financing and achieving brand recognition as some of the biggest challenges young designers face today. “It is a hugely crowded playing field, so I think it’s better to be really small and remember that your own time you have to value at like a penny an hour,” she told us. “When you start out, you have to realize that you’re not going to make any money and you’re going to have to work a couple of jobs or whatever it takes because you’re not going to make money in the beginning.”

But the rigors of having to get on your feet and establish a name should not make young designers, especially those based in New York City, forget the tremendous opportunity and access they have living here. “Remember how lucky you are that we have a garment center here in New York City and you can use the local factories. That is key,” she said. Lepore also stressed that designers must not lose sight of perfecting their craft or give in to the fanfare of runway shows before their time comes.

“Remember that the more you learn about the technical aspects of design, the better off you are with patternmaking and sewing. Remember that the most important thing is not to have a fashion show, but to build your brand through trade shows or small shops or even flea markets before you risk everything and worry about a runway show.”

Fern Mallis, who was also in attendance last night, had her own advice for up-and-coming designers looking to get their foot in the door. “Be nice,” she said. “You only want to do business with and help people who are nice. Doesn’t matter how much talent you have because there is a lot of talent out there — nobody wants to work with people who are a pain in the butt.”

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