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At a Glance: Two Decades of Teen Fashion Trends (and How Popular They Were)

teenagers girls shopping 90s

Image: Getty

Teenagers! They are moody, pimply and not very nice to each other. They Snapchat, sleep late and possess underdeveloped frontal lobes. 

They also have massive purchasing power — which tops out at $819 billion globally — and a big stake in pop culture. No wonder teenage retail is such a fiercely competitive segment; and no wonder so many full-grown adults take their style cues from teen fashion trends (cough cough Hedi Slimane). 

Here's a chart we spotted today on the digital financial outlet Quartz, which shows how these two factors — retail sales and teen clothing trends — have played out over the past two decades: 

teenage retail and fashion trends

Image: Piper Jaffray via Quartz

The index above, created by the investment bank Piper Jaffray, shows when specific fashion trends were popular over the past twenty years and how they correspond to underlying teen retail sales growth. So for example: you can see that chinos were big in the late Nineties, during a retail boom period, and that skinny jeans correspond to the recent period of economic decline.

"The economic cycle has a much bigger bearing on apparel retailers than fashion preferences do," writes John McDuling for Quartz. However, fashion trends are still somewhat connected to the overall economic outlook, as evidenced by the period representing 9/11 in the graph above: Both the sudden decline in sales and the depressing dominant fashion trend ("bleak colors") were presumably directly connected to the tragic event which preceded them. 

So where are we now? Coming out of the recession, Piper Jaffray is cautiously optimistic: 

"[The firm] thinks the beginnings of a 'replenishment cycle' led by colored denim pants could already be underway. However, it says, consumers are in 'pause' mode as they focus on 'editing' rather than 'investment' in their wardrobes. For growth to really return, Piper Jaffray argues, something bigger would be needed, ideally suitable for both sexes, wearable by people of all ages and sizes, and novel enough to get them to buy." 

[Two decades of American teen fashion in a single chart — Quartz]


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Marie Claire Cover Girls: Lupita Nyong’o, Emilia Clarke, Kate Mara, Elizabeth Olsen and Elle Fanning — Yep, All of Them!

Marie Claire's May 2014 issue will arrive on newsstands later this month (April 22) with a big, splashy cover package featuring five of today's shiniest young actresses: Lupita Nyong'o, Emilia Clarke, Kate Mara, Elizabeth Olsen and Elle Fanning. "Meet our FRESH FACES!" reads the caption which accompanies all five stand-alone covers, photographed by Cedric Buchet. (Nyong'o, Olsen and Fanning also appeared together in Miu Miu's Spring 2014 campaign.)

The issue features individual interviews which each actress, which are partially excerpted below. 

Lupita Nyong'o:

Lupita Nyong'o Covers Marie Claire

Image: Cedric Buchet/Marie Claire

On being called gorgeous: “Being called gorgeous is not a bad thing! But at the same time, I don’t want to thrive on people’s opinions of me.”

On waiting for her category at awards shows: “I wouldn’t wish it on my worst enemy. It’s not even about the outcome; it’s about the agony of the unknown. It’s like waiting for test results in a hospital.”

On this past year: “It was phenomenal. As brilliant as it was, onward ho. I hope that I will get to work soon. In due time, what I should do next and what I want to do next will reveal themselves. I am not in the business of trying to top this year – that’s virtually impossible. I’d have to be pronounced the queen of England or something.”


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Vogue Portugal May Cover Featuring Maria Borges is ‘Powerful’ (Forum Buzz)

There's always time for celebration when a model lands her first major magazine cover and this month, we congratulate Maria Borges on her first Vogue cover. The Angolan born model is photographed by Rui Aguiar for Vogue Portugal's May 2014 issue, as she wears a rather questionable black ensemble.

Vogue Portugal May 2014 cover Maria Borges


Quite frankly, I'm not overwhelmed here. Although most forum members are delighted with this particular cover, with TheoG writing, "One of the best Vogue Portugal cover images in a while, the styling is weird. But nonetheless a powerful image."

"I'm really confused by what she's wearing. Her face looks perfect though!" wrote Nepenthes.

GlamourousBoy also agreed: "She looks great but that black thing she is wearing is horrendous."

As did TeeVanity who wrote, "Maria looks absolutely gorgeous, but I am with most of you not feeling the clothes."

Vogue Portugal has produced some debatable covers in the past and I think this is yet another one. I'm with the members who don't understand the pose and use of the clothing here. It all makes for a very messy looking cover, even with the use of sleek fonts and a serviceable layout.

Join the discussion and voice your own opinion here.

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Alice Dellal Lands Chanel Eyewear Campaign (Forum Buzz)

Brazilian model and fashion favorite Alice Dellal is fronting Chanel's latest eyewear campaign for Spring/Summer 2014. The soft and pastel colored images captured by Karl Lagerfeld show Dellal in a different light from what we're accustomed to from the  26-year-old Chanel ambassador. This isn't Dellal's first campaign for the French fashion house; Lagerfeld also cast Dellal to front the 'Boy Bag' advertising campaign in 2012.

Chanel Eywear Spring Summer 2014 campaign Alice Dellal


The press release from Chanel reads: "The visuals, with their edgy yet gently romantic energy, present Alice Dellal as part rebel, part blossoming young girl, revealing another of her facets for a collection that's both feminine and in tune with the zeitgeist."

Dellal replaces the likes of Linda Evangelista and Claudia Schiffer as the face of the seasonal eyewear campaigns.

Chanel Eyewear Spring Summer 2014 campaign Alice Dellal


Check out the thread for even more campaign images here.

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When It Comes to Runway Models, How Thin is Too Thin? The Debate Rages on at Fashion Week Australia

A slender model in a white lace skater dress walks for Alex Perry during MBFWA

Image: Getty

Down at Mercedes-Benz Fashion Week Australia, a debate has erupted over 'skeletal' runway models. The furor was first sparked by Marie Claire Australia editor and publisher Jackie Frank, who was not pleased with one of the models she spotted on the runway at designer Alex Perry's show. 

“When I saw those legs I nearly died,” she told The Daily Telegraph. “I rang the model agent and said, ‘Why is that girl walking down the runway when she’s clearly not healthy?'” (The agent says that the model is eating well.)

The papers notes that many of the models who are considered 'too thin' by the Australian fashion industry's standard have just returned from working in Europe, where they faced intense pressure to be "Paris-thin" and fit into European sample sizes. 

Melissa Hoyer, an opinion writer for the website, responded forcefully to the "brouhaha," as she called it: 

"Pointing a manicured finger at them and saying ‘you are too thin and therefore incredibly sick and unhealthy’ is, in my mind, a mild form of bullying.

How do we know the state of anyone’s health? Do we say similar things, with the same rage and fume to morbidly obese people?

This is about a debate that goes round and round and round each season, that always sparks outrage. The sad contradiction in all of this is if a model dares show a little cellulite. Or a tummy. Or some back flesh. You hear sniggers from audience members about them ‘being fat.'"

Shock at the parade of strutting skeletons at Australian Fashion WeekThe Daily Telegraph

‘Skinny model’ debate hits Mercedes Benz Fashion Week again —



Watch: Do Runway Models Perpetuate an Unattainable Beauty Standard? [theFashionDish]

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Sorry Ladies: Tom Ford Is Married and Off the Market

Richard Buckley and Tom Ford embrace at a 2004 Gucci Show

Richard Buckley and Tom Ford embrace at a 2004 Gucci Show / Image: Getty

Fashion's most attractive male designer (ask anybody) sealed the deal, went off the market, made an honest man of himself. Sorry ladies: Former Gucci designer Tom Ford has gone and married his longtime partner, fashion journalist Richard Buckley. Of course, the couple has been together for 27 years and welcomed their first child in 2012 — so if you were still holding out any kind of hope that you and Ford would one day be together 4eva, clearly you have much bigger problems. 

Ford revealed the news at the Apple Store (of all places!) during a discussion event with Lady Kinvara Balfour, which was reported on by The Telegraph"We are now married, which is nice. I know that was just made legal in the UK which is great, but we were married in the States."

Yayay! Congrats to the happy couple! Such marriage and lurve and commitment. 

Related: Tom Ford Wishes We Didn’t Live in Such a Materialistic World


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