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Way Better Than SkyMall: Ethical Fashion Brand Zady Launches Holiday Pop-Up at LaGuardia Airport

Image: Zady

Image: Zady

Zady-Pop-Up-Shop-P

Image: Zady

Starting today, e-commerce site Zady is bringing its ethically-sourced inventory to a new holiday pop-up shop at LaGuardia Airport's Terminal D. The store will be open seven days a week, from 6 a.m. until final departure, through January 4.

For Zady, the holiday pop-up is a step towards a permanent brick-and-mortar location, but it's also indicative of a broader industry-wide trend. As Business of Fashion reported in September, fashion brands are increasingly prioritizing their airside presence (there's nothing quite like a captive audience, just ask SkyMall). 

LVMH, which has long occupied sizable airport real estate with its duty free empire, DFS Galleria (acquired in 1996), now sees the airport also as a branding platform, not just a high sales density retail space. The conglomerate recently installed large digital screens displaying ads for its prestige brands (Louis Vuitton, Dior, Marc Jacobs) at Kennedy International Airport.

The luxury giant is also trying a more nontraditional approach to airside marketing: Benefit Cosmetics (an LVMH subsidiary) recently installed a series of Glam Up and Away kiosks (vending machines designed to look like pink buses) at major U.S. airports.

RelatedCan a Startup Lead the Way to an Ethical Consumer Movement? A Conversation With the Founders of Zady

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UK Harper’s Bazaar Celebrates Women with Cate Blanchett on Its December 2013 Cover (Forum Buzz)

Cate Blanchett on the cover of UK Harper's Bazaar December 2013

image credit: harpersbazaar.co.uk via tfs forums

Actress Cate Blanchett covers the December issue of UK Harper’s Bazaar, which celebrates the ‘Women of the Year’, as chosen by the magazine. The cover, shot by Ben Hassett, shows Blanchett in an Armani Privé gown, posing in front of a wall covered with frazzles of tulle. For the accompanying editorial, Blanchett was interviewed by Woody Allen as she stars in Allen’s recent movie Blue Jasmine. With Blanchett looking as beautiful as ever, it’s not surprising tFS forum members responded well to the cover image.

“How marvelous, now THIS is a December cover, love it!” swooned Miss Dalloway

“Beautiful! Cate's bringing in the holiday spirit just right!” agreed justaguy.  

Honeycombchild shared a similar view. He wrote, "I'm in love with Cate at all times but this is beautiful, exactly what I want my December covers to be. I feel like [editor-in-chief] Justine [Picardie] is reading the forums and bringing back in the glamour."

Other forum members were actually missing the glamour here, like tigerrouge, who posted, “It's still a cut above most other magazines sitting on the shelves, but for me, if this publication was a person, it would be the well-connected wife, rather the sensational lover who sets your heart and soul on fire…  It features all the right people and is always so well turned-out, but it's just unexciting, so constricted, a place where sex appeal has been rendered into an intellectual exercise, rather than an energetic force that an experienced woman can artfully express through her appearance on all sorts of levels. I WANT the glamour, but I'm being starved of it on every page, and instead, I'm having to read features about posh vegetable gardens and people who 'support the arts.'"

Glamorous or not, the cover shot itself is impeccable. Definitely a December cover to be excited about!

The Buzz Forum Buzz

Betty Adewole and Soo Joo Park Look Amazing on Wonderland Magazine’s New Covers (Forum Buzz)

Betty Adewole on the cover of Wonderland Winter 2013

image credit: wonderlandmagazine.com

Betty Adewole is becoming one of the hottest new models of the Spring 2014 season thanks to walking the Tom Ford show in London and scoring a city exclusive in Milan with Prada and now continuing her impressive streak with snagging two major covers within just one week. For DSection’s Winter issue, the British model of Nigerian origin was shot by Mariano Vivanco and starred in a gorgeous editorial for which Riccardo Tisci himself selected the featured Givenchy outfits.

Betty, who is signed with Models 1 in London, also managed to impress members of the tFS forums with her cover for the Winter 2013 issue of Wonderland.

“Love the play on lights and darks here and Betty's pose and expression completes the entire look!” posted justaguy

And TheoOG wrote, “Betty getting ready to kick some butt, love her!”

WonderlandWinter2013SooJoo

image credit: wonderlandmagazine.com

Betty’s cover is not the only one for this issue. Soo Joo Park, who was born in Korea and raised in California, stars on the second cover, for which she was shot by Rory Payne and which is equally striking as Betty’s.

“Whoa loving Soo Joo'S cover as well,” shared TeeVanity 

Wearesodroee exclaimed, “Soo Joo's cover is beautiful!”

Two stunning models, two arresting cover images. We love it. Thank you, Wonderland!

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Link Buzz: Fashion Editor Decides that Feminism is Relevant; NY Post Critiques Our ‘White Trash’ Culture

  • Image: Getty

    Image: Getty

    Upon learning that her daughter joined a feminist organization at her university, Telegraph fashion editor Lisa Armstrong couldn't help but wonder, SATC-style, whether "Fashion" (capital F, apparently) has been too dismissive of feminism. Although the premise of the article is slightly ridiculous, Armstrong poses some important questions about why an industry run for women, by women, treats women so shabbily. [Telegraph]
     
  • Rihanna's new (and final) River Island collection is more pared down than the previous ones. [Racked]
     
  • This weekend, the pickle guy at the farmer's market called me, "That girl with the thing on her head." I was wearing a beanie. [FabSugar]
     
  • If you want to get bangs but are scared to death of the commitment, other people wish they had your problems. [BellaSugar]
     
  • The above holds true for anyone with 'UGG guilt.' [SheFinds]

The Buzz Latest News

6 Monochromatic Hits from the Melbourne Cup’s Derby Day

The race that stops a nation kicked off this last weekend with Derby Day. To fete the launch, our finest B and Z list celebrities mingled with some bigger names (hey, Naomi Campbell) in the event’s traditional monochromatic colors. Contrary to popular belief, black and white aren’t always simple colors to pull off – particularly when you combine them with bondage leather and a flattened hedgehog for a hat. But while we’re not quite sure what Jennifer Hawkins was thinking, some ladies pulled it off with aplomb. See below for our top six monochromatic looks.

The Buzz Latest News

Let it Grow for Movember: The GentleMo

November has hurtled in on the debris of candy wrappers and the inconvenience of clock changes, but as we begin our preparation for the Christmas countdown (gift guides coming soon!), there’s one important event through which we must first persevere: Movember.

Yes, once again the month of no shaving is upon us and, as your man begins his mo’ journey, it’s time to gently coax him into a gentlemanly style. That’s where this year’s GentleMo comes in, the so-called “It” style designed by a selected number of Movember-rated barbers from Toronto, Vancouver and Montreal as well as the expertise of Dan Trepanier from TSBmen.com in partnership with Gillette. “We hope this partnership will encourage more Canadians than ever before to register for Movember, grow finely groomed moustaches and support men’s health,” says Pete Bombaci, Country Director of Movember Canada.

GentleMo

Images via Ca.Movember.com/Gillette

Believing that men should be more gentlemen, Gillette, the official shave partner of the month, has gone about fashioning a new moustache style for the modern gentlemen, which it is calling the GentleMo. Shaped through the feedback from a national survey, this style harkens back to a golden age of manliness and celebrates timeless qualities of the true gentlemen. Kinda like Chris Hadfield. It’s chivalrous, neat, proper and stops the hairy man in your life from looking like a Duck Dynasty cast member, so feel free to print, cut out and stick the above pic to your bathroom mirror.

Meanwhile, if a dude (or even dudette) is unable to grow a mo’, there are other ways to get involved in Movember. Mo Sistas – woman who support the cause and also enroll at ca.movember.com – are just one group dedicated to raising awareness for prostate cancer through creative means. Some sport theatre ‘staches throughout the month, while others, well let’s just say there are some parts of the body a woman is also able to skip on shaving for a few weeks.

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