Ever wonder what Canadians are searching for on Google? Apparently, not all of us are focused solely on dog videos and hair how-tos. (Guilty!) According to Google’s 14th Annual Year in Search study, we were interested in topics as varied as ALS, Ebola, Frozen and shepherd’s pie recipes. But when it comes to fashion, our interests were somewhat more focused.
The information is compiled on an annual basis by analyzing the “aggregation of trillions of search queries over the year,” says Google Canada trends expert Aaron Brindle. Accordingly, comfort was important to Canadian fashion lovers, as leggings topped the list of searches and sweatpants made it to the number seven spot. It was the year of abbreviated fashions with crop tops, bob haircuts and booties making the list as well as more creative statements like floral and plaid patterns in addition to braids. (more…)