These days, it seems like there’s a constant battle between retailers trying to come up with the most innovative marketing campaigns and interactive online initiatives in order to steal as much of the market share as possible, which is most likely down to the tough economic climate. And the latest campaign that’s got our attention is by British high street retailer Warehouse.
Warehouse recently launched its Style Me If You Can marketing campaign, which turns their customers into the stylists. It features nine different videos focusing on different situations, from a job interview to a night out, and customers submit their stylish suggestions, with an overall winner for each scenario being chosen.
You have to agree that it sounds like quite a cool idea, a great source of outfit inspiration, and as a company, it’s fun to see which styles customers particularly like to help guide their product offerings. In reality, however, the videos are unfortunately more cringe than cool, and you have to wonder who would actually sit and watch all nine of these videos. While we respect the efforts to encourage on-site engagement, this campaign misses the mark.
The new range, however, certainly contains a few must haves, from neon statement necklaces to trendy geometric jumpers. Check out the collection here — and watch one of the videos if you dare.
Lady Gaga, image: GETTY
Fashion's heavy hitters came out in full force last night first to The Daily Front Row's Fashion Media Awards and then to Dior's event at Saks Fifth Avenue. Kate Upton, Marc Jacobs, Bruce Weber and Jessica Biel were among the presenters at the first annual Fashion Media Awards, which took place at posh Midtown eatery Harlow, owned by Nobu's Richie Notar.
Kate Upton, image: Getty
Among those honored at the event, held as part of the magazine’s Media Issue, were Karlie Kloss, Emily Weiss, Heidi Klum, Joe Zee, Stephen Gan, Ingrid Sischy and Jane Bruton, who mingled with seemingly every Park Avenue socialite. Dressed to the nines, the crowd listened as Jessica Biel recounted posing for Joe Zee's first Elle cover, how Emily Weiss went from zero to five employees in three years, Karlie Kloss crediting her older sister as the real brains behind her social media presence and Lady Gaga saying that V's Stephen Gan is the only one who puts "the picture first." How Lady Gaga managed to sneak in — with that hair and that outfit — without anyone noticing until right before she presented the final award to Stephen Gan is still a mystery!
Eight awards were given out throughout the night including:
Stephen Gan, V Magazine – Fashion Magazine of the Year, Presented by Lady Gaga
Joe Zee, ELLE – Creative Director of the Year, Presented by Jessica Biel
Heidi Klum – TV Personality of the Year, Presented by Tim Gunn
Karlie Kloss – Model of the Year, Social Media, Presented by Carlyne Cerf
Jane Bruton, Grazia UK – Editor in Chief of the Year, International, Presented by Marc Jacobs
Ingrid Sischy, Vanity Fair – Fashion Scoop of the Year (Galliano Interview), Presented by Bruce Weber
Emily Weiss, Into the Gloss – Maybelline New York’s “Born With It” Beauty Award, Presented by David Greenberg
Carol Smith, Harper’s Bazaar – Publisher of the Year, Presented by Stefani Greenfield
The awards were hosted by supermodel, Frida Gustavvson and The Daily Front Row, President & Publisher Paul Turcotte. Check out the full awards video below:
The glitterati then headed to a cocktail party on the third floor of Saks Fifth Avenue where Dior was celebrating its "New Look" with a few hundred of the world's most fashionable including Eva Chen, Laura Brown and just about every international Vogue editor. Fittingly, all 17 of the famed retailer's windows were outfitted with Dior's Fall 2013 collection — and a good chunk of the crowd was draped in it.
It's been a long week (and I mean, emotionally), so let's cap off this Friday afternoon with something salacious. According to a fairly obvious blind item which was posted on LaineyGossip, it's possible that Vogue pulled its Miley Cyrus cover following her VMAs debacle.
Part of the item:
"It’s an opportunity that’s been withheld from some of the most famous women in the world. It’s considered a major honour – to make the cover, THAT cover, a cover her predecessors had achieved and one that was being offered to her just as she was moving forward with the next stage in her career. It was to be a big deal.
The photo shoot happened. Everyone was happy with the pictures.
[But then, following the VMAs controversy], [t]hey’ve told her that they are reconsidering her cover but that she’ll still show up in the pages, just not on the front page."
The phrase, "THAT cover," doesn't seem fitting for any magazine besides Vogue, but as LUXXX put it in the tFS Forum thread, "The bigger question is, why would Anna [Wintour] put her on the cover?"
loladonna replied, saying the move wouldn't have come as a surprise: "When Miley started popping up in Vogue post-Met gala I sensed a Vogue cover on the horizon. They seemed real high on her—at least before her VMA twerk-and-foam finger debacle."
I'm borderline convinced. Miley still seems too accessible or unglamorous for Vogue; she's more a young starlet than a big star. The rumor might have been more persuasive if the magazine in question was more in tune with pop culture, like Harper's Bazaar (especially because last month, the pop star straight up told the publication's executive editor, on-camera, that she wanted to be on the cover — 6:33 in the video).
As a sidenote: I hated seeing Miley's twerky tongue as much as anyone, but if you remember her first true controversy — in 2008, when she was 15, the Disney actress shot an over-sexed spread with Annie Leibovitz for Vanity Fair — it's hard not to feel compassionate towards her. Young women are taught that being sexy will get them attention and protection from other people, but then they're punished when they display their sexuality in the wrong way. That effect is magnified many times over in the case of someone like Miley, who hasn't been able to go out in public without being scrutinized for practically her entire adolescence. Of course she's a little bit of a mess; if she weren't, she'd be a monster.
September is a truly magical time in Toronto. It can be a little hectic, exhausting and stressful, but those beads of sweat just add to the enchantment, making your face glow with an air of mystical sparkle. Or so I like to tell myself during the Toronto International Film Festival.
If you can put up with crowds, lineups and copious cocktails, then TIFF is the best possible opportunity for you to stargaze and check out some amazing films before they get released to the general masses. But if, like me, you need a little help navigating your way through the festival, then EGPR’s annual TIFF Essentials Lounge has again come to the rescue with a selection of the best products to get red carpet ready (and, more importantly, recovered). You see, each year, the savvy publicists at EGPR invite select media to stock up on essential items that will help them through the week. Hence the name, the Essentials Lounge – it just makes sense right?
This year, the haul exceeded all expectations with skincare sessions provided by Elizabeth Grant (and delivered by Elizabeth Grant’s granddaughter no less); hair by Aveda, with national creative director and celebrity stylist, Kristjan Hayden, providing consultations, styling and expert tips; makeup by Hard Candy’s well-armed glam squad; tootsies primped and cradled by Micro Pedi and Sorel; eyelashes by Winks Boutique; and silhouettes shaped by Calvin Klein underwear.
We can’t believe that London Fashion Week kicks off again next week! It seems like only yesterday that we were dashing from show to show, but we’re definitely not complaining about the return of our favourite bi-annual fashion event.
To add to our pre-Fashion Week excitement, Somerset House (the central hub for Fashion Week) is set to hosting its very own store. The pop up shop will include gorgeous pieces from some pretty cool Fashion Insiders, which includes Bella Freud, Markus Lupfer and Zoe Jordan. The interior of the shop has been designed by set designer Robert Storey, so you can expect a trip through its doors to be almost as exciting as pilfering through its fashionable offerings.
Design and merchandise aside, the pop up will also play host to fashionable interviews, guest appearances, musical performances (we can’t wait to see which leading artists will be playing) and more excitingly, flash sales. Unfortunately, you’ll only be able to enter the shop during London fashion Week if you’re a ticket holder.
London Fashion Week starts September 13, so be sure to check out all of our real-time coverage right here.