Designer Miuccia Prada's two fashion labels, Prada and Miu Miu, have both just released their Spring 2014 video ad campaigns (the print ads dropped earlier this month). Instead of gobbling our way through this delicious feast of advertising blindly, with no strategy, we're going bite-by-bite with the timeless game, "Would You Rather?"
Watch the commercials below and then scroll down to join us for this important tournament, located at the bottom of this post.
Prada — Eighteen emerging models: Julia Bergshoeff, Dorota Kullova, Ashleigh Good, Gracie Van Gastel, Amanda Murphy, Viktor Van Pelt, Maggie Jablonski, Lieke Van Houten, Maja Salamon, Ola Rudnicka, Sabrina Ioffreda, Magdalena Jasek, Nastya Sten, Cindy Bruna, Anna Ewers, Ophelie Guillermand, Malaika Firth and Lexi Boling.
Miu Miu — Four emerging actresses: Elle Fanning, Bella Heathcote, Lupita Nyong'o, Elizabeth Olsen.
Winner? Sorry, but eighteen models is way. too. many. models. Miu Miu.
Prada — Legendary fashion photographer and model famemaker, Steven Meisel.
Miu Miu — Prolific photographers, artists, life partners, parents and would-be lifestyle brand, Inez & Vinoodh.
Winner? Meisel's sway over the modeling industry is impressive, but Inez & Vinoodh are not no scrub. Tie.
Prada — Watching a sports game, a movie, attending a concert, the ads sketch a series of vignettes in which "the spectators become the spectacle."
Miu Miu — With super fast cuts and liquid effects which call to mind a music video, the commercial images shows the four young women protected by the privacy of their imaginary fantasy bedrooms.
Winner? Prada's campaign concept is very witty, but it would be a stretch to say that it connects to the designer's previous remarks about the Spring 2014 collection and feminism; Mrs. Prada said that participating in today's "debate about women" had been her inspiration for the season. Perhaps more than any other major luxury fashion house, Prada is a label about ideas, and this season there seems to be, to my mind, a disconnect in that area. Miu Miu's concept on the other hand, fits well with the brand's "little sister" identity and the Spring 2014 collection, which told quirky, coming-of-age story. Miu Miu.
Prada — The label produced three tight, self-contained silent narratives, differentiating stories with props and stage direction.
Miu Miu — The video's fast cuts and the delirious, enthralling performances of its stars result in a piece that's rich with mood.
Winner? Miu Miu's campaign is stellar, but Prada's is the one that's likely to be remembered for seasons to come. Prada.
Prada — one / Tie — one / Miu Miu — two
It was close, but I would rather Miu Miu.
image credit: facebook.com/vogueturkiye via the tfs forums
No, this is not tFS forum members being mean again. Calling a model angry-looking may not seem like a compliment, but it actually turns out we love angry-looking Arizona Muse. On Vogue Turkey’s February cover, the American supermodel delivers her best bitch face and looks alluring, "dangerous" and stunning all at the same time. The sexy black Prada dress and simple layout add to the visual appeal of the cover.
“I think Arizona looks wonderful here. Maybe her expression could have been a bit softer as she looks a bit angry. But other than that it's a beautiful photo. And I really like her current hair style, this length is great,” shared yesitsdagny.
Jelavender agreed, “This is a gorgeous cover. Arizona's profile is beautiful and the way she wears the Prada dress is very sexy. Love the hair and the styling.”
Avogadro thinks the cover is “Breathtaking!!” and Nymphaea finds that it looks “dangerous” and “works very well.”
But not everyone was head over heels with the cover.
“Something about it is throwing me off. Maybe it's that she's looking stiff, maybe it's that she looks angry. But I'm not responding to it,” posted MyNameIs.
Luckily, nothing is throwing me off here. Arizona looks marvelous and I agree completely with UpperEchelon who wrote, “She looks ready to murder anyone who doesn't buy this magazine. Idk if people will be scared or intimidated when they see this cover, but her deadly stare is exactly what I like about it.”
image credit: prnewswire.co.uk via the tfs forums
The Spring 2014 campaign season is slowly but surely wrapping up. Only a few major brands are left to release their campaigns. And out of those, Alexander McQueen was one of the most highly anticipated ones. The collection itself was anything but well-received on the forums, and fashionistas were eager to find out if the runway pieces would look better in print. They do. In a fabulous campaign shot by Steven Klein and starring none other than Kate Moss (and a McQueen-clad doll version of her!), the outfits spring to life.
image credit: style.com via the tfs forums
“WOW! Kate looks divine and the mood plus the set looks incredible! Another proof that Steven Klein is the master of fashion advertising!” gushed miguelalmeida.
Anlabe32 explained the obvious success of this campaign. “Steven Klein + Kate Moss = instant love and yes, this looks brilliant,” she perfectly put.
“I’m more interested in that doll and its mini McQueen ensemble. Miniature dresses always get me…” admitted Street_a_Licious.
And UpperEchelon nicely summed up. “I was so wrong when I thought no one would make me like this collection. The photos are perfect, the overall mood is amazing. The hair looks odd at first sight but it fits perfectly with the rest. This obscure feeling never fails to make me fall in love with Klein's work.”
Weird yellow hair, a creepy dark mood and mini-Kate, what else could you ask for. Spectacular!
image credit: style.com via the tfs forums
Featuring a troika of nearly indistinguishable models, all three ghostly pale and white-haired, posing in jewel-toned lamé against a solid black background, Lanvin's Spring 2014 campaign is a witty reversal on the French fashion label's Fall 2013 ads, which starred bright-eyed Brit Edie Campbell playing six different characters to great effect. Last season's ads were packed with personality; this season's are (almost) devoid of it.
The print campaign comes to life in the video component (below); the clip captures the models slipping into their poses, while a hushed, mysterious conversation plays in voiceover. Sample dialogue: "It is a glossy texture, rich and smoooooth. I think it is one of the most exceptional things I've ever tried."
Here is how the brand described the concept in an email we received this morning: "A discussion in a room that lacks time, place, context and meaning. Very black and white but in total colour. What are they talking about?" This is meant to be a baffling question, but I'm pretty sure I've figured it out: They are talking about chocolate truffles.
But who are they? That question turns out to be the more puzzling one, because details of casting were wholly left out of Lanvin's promotional materials (full creative credits, however, were listed). According to the forums, the womenswear models are Irene Hiemstra, Julia Nobis and Sasha Luss; the male models have not yet been identified.
The campaign was photographed by Steven Meisel, with creative direction by Ronnie Newhouse and Stephen Wolstenholme of House and Holme. The trio has been working with Lanvin designer Alber Elbaz since the beginning of time, and were behind the label's many advertising successes, including the Fall 2011 retro dancing video (which went viral) and the Fall 2012 campaign, which replaced fashion models with so-called real people.
[UPDATE: It has come to my attention that this video functions as a trigger for people with ASMR, a condition characterized by a tingling in the scalp and spine in response to specific, whispery sounds — like the voiceover in the Lanvin video.
ASMR (and the YouTube subculture surrounding it) saw a spike in media attention last year. Listen to a few seconds of this popular ASMR vlogger, and see if you don't notice an uncanny similarity to Lanvin's latest ad.]
All images courtesy Lanvin
Previously: Edie Campbell Models Lanvin’s Fall 2013 Collection (Forum Buzz)
Carey Mulligan may not look like a red carpet renegade but when it comes to Oscar performances, her behaviour at her first time at the awards in 2010 went unnoticed until she revealed a little secret to Vogue.com about her dress.
Given the chance most of us would probably feel petrified in Prada couture and praying that not a thread went out of place, Carey’s attitude however was a little more nonchalant as she divulged how she drunkenly attacked the black beaded strapless gown she wore to the 2010 Academy Awards.
"When I went to the Oscars – the only time I've ever been to the Oscars – a few years ago, I wore this Prada dress covered in cooking utensils," Mulligan told the outlet. "I got drunk at the end of the night and started ripping them off and giving them as presents to people, so that was fun. I'm pretty sure that was the point of it, that's how Miuccia meant for it to go I'm sure."
The mishap must have slipped Miuccia’s mind when she went on to create Carey’s costumes for The Great Gatsby, or perhaps she was prepared for it given the reckless nature of Carey’s character, Daisy Buchannan.
Luckily for Prada, the English actress is not attending this years awards as the Academy failed to give any her nominations for her performance in Inside Llewyn Davis. The film, written and directed by the Coen Brothers, has its UK release today.
image credit: fujisan.co.jp via the tfs forums
On her first Vogue cover, Ondria Hardin looks undeniably cute. And it’s very obviously not her fault the cover itself fails to make an impact. Shot by Giampaolo Sgura and styled by Anna Dello Russo, the Vogue Japan March 2014 cover is just too predictable. (As Miranda Priestly in A Devil Wears Prada would say, “Florals? For Spring? Groundbreaking.") Needless to say, tFS forums members were not impressed.
“God, the layout and that [Dolce & Gabbana dress] are just horrendous", noted teaars.
And Kite commented, “The photoshopping around the "V" & "O" is really annoying me. She looks cute though. That Dolce collection is EVERYWHERE.”
Indeed, there are many things wrong with this cover. And as pretty as she looks, Ondria does not exactly exude a happy, cheerful spring mood here.
justaguy further elaborated, “If this is supposed to be a pretty cover with the theme of flowers, they should have softened Ondria's makeup and had her smile. I think they might have pulled it off better. Other than that, typical VJ cover with too much text drowning the cover subject.”
I couldn’t agree more with him. Is this cover the result of too many clashing ideas? By this lackluster cover we are definitely not convinced. Next!