We all know the phrase, “I wish I could wear [insert crop top, jumpsuit, miniskirt here].” Amazon Fashion Europe has the best response: just wear it! Its new campaign taps London Tall Girl blogger Marsha Campbell, plus-size activist Ana Pizarro and albino model Ingrid Behague Sockeel to wear the very garments other say they can’t. The result is simply brilliant.
Lensed by Rankin, the campaign disrupts old fashion myths while empowering women to wear whatever they choose. It’s inspiring to see Campbell strut in high heels or Pizarro flaunt her curves in a fitted dress. Sockeel is stunning in a bright red dress. Not only do they look phenomenal, they own their looks with confidence. (more…)