If there’s one thing to say about Canadian fashion brands, it’s that the labels certainly keep things in the family. Joe Fresh and Pink Tartan are two of the biggest companies in the country, respectively owned by husband and wife team Joe Mimran and Kimberley Newport-Mimran. Also joining the doubles act is Lululemon founder Chip Wilson and his wife Shannon.
Lately, Lululemon has been portrayed in a less-than-favourable light, but Shannon is hoping to start afresh with her own brand, the Vancouver-based Kit and Ace, which shills something she likes to call “technical cashmere.” Just like Lululemon, it’s equally rich on price with T-shirts for men and women priced anywhere between $68 and $98 (the men’s cotton options are around $84). But what makes these basics so special is the special blend of 81 percent viscose (aka rayon), 10 percent elastane and nine percent cashmere.