So much for female empowerment in advertising being a thing. It seems like Nine West is going against the trend with its latest campaign, which you can find on the company’s site. This fall, Nine West wants to outfit women in its selection of shoes — but only if they’re looking for a man.
The shoe brand’s latest promos have sparked outrage online with people calling the ads both ridiculous and sexist. On Nine West’s main page, we see a woman’s foot clad in a leopard print pump with the words “Starter Husband Hunting” superimposed onto the image. Click through, and you’re directed to another page under the brand’s “Shoe Occasions” section featuring a graphic proclaiming, “Whether you’re looking for Mr. Right or Mr. Right Now…We got a shoe for that.” Uh-huh.
Scroll down and you’ll find a selection of shoes (mostly pumps) in black, red and leopard print colorways — gotta be fierce when you’re out looking for a man, amirite? Especially if you don’t plan on keeping him around because, after all, you want a rich starter husband and there are deeper pockets out there.
“But what if I’m not man-hunting and I need a pair of shoes for something else?” you ask. Don’t worry, Nine West has even more options for you, but only if you’re sending your kids to kindergarten for the first time, otherwise, YOU DON’T DESERVE SHOES AT ALL, SPINSTER. (more…)