GUESS? has released its new campaign for the Fall/Winter 2013 season, starring models Gigi Hadid, Natasha Barnard, Megan Williams, Kate Bock, Gui Fedrizzi and Jacey Elthalion. Shot by Raphael Mazzucco in Joshua Tree, California, the images show the denim-clad models looking cool and badass while posing on motorbikes and hanging out in the desert, and most likely also provoking major hair envy. Under the creative direction of Paul Marciano, GUESS? continues to stay true to its youthful, laid-back and sexy signature style while adding an array of vintage Americana influences. The campaign features several strong denim on denim looks, overalls, jumpsuits, moto styles and jeans in various shades of indigo.
The images actually remind me of my favorite GUESS? campaign series with model Megan Ewing from the early 00s. And although we have seen GUESS? successfully venture into doing more glammed up celebrity campaigns and trying other concepts multiple times, this campaign shows what may currently work best for the brand. With a convincing model cast and just the right mood for the transition from Summer to Fall, this campaign has a wonderful vibe to it that sets it apart from other commercial fashion brands campaigns.
Why does a brand as established as Burberry feel the need to copy another designer? Probably because everyone does it and it is becoming more and more accepted? It is not just Zara, H&M and other fast fashion retailers who copy entire looks from Prada and Celine these days, a lot of renowned fashion houses also take inspiration from their colleagues. And it seems Burberry Prorsum is another example par excellence for a luxury house doing just that. Christopher Bailey presented his Spring 2014 collection for Burberry Prorsum during Men’s Fashion Week in London this week. And although the collection received mainly positive feedback on the tFS forums, several commenters found it audacious how blatant the resemblance was to Prada.
Thefrenchy also thought the collection looked too inspired by Prada Fall 2013 and stated that it was a “poor interpretation of Prada FW13… One of his most boring collections to date…”
fashunviktim agreed and asked, “Why would [Christopher Bailey] so blatantly copy Prada? I mean it has only been 5 months since that collection and the advertisements are just starting to run?”
(My cynical answer to that would be that since Burberry’s collections are up for pre-order on their website instantly after the runway show, the resemblance to pieces currently being seen in a Prada campaign, and therefore being hot and trendy right now, can only be a good thing!)
Pricciao focused more on the collection itself rather than on where it took inspiration from and commented, “I don't mind he takes the idea, because it's a good concept to be continued. And it's comfy, light, and full of joy. Well done.”
And 5 8 6 also liked it because it looks like Prada. He wrote, “First time I've ever liked something from Burberry Prorsum. I do see some similarities with Prada latest collection, that's probably the reason why I enjoy this so much.”
“Looks good! Reminds me a bit of Marni and Prada but it's solid,” added Mutterlein
It is safe to say the verdict is obvious here. While Bailey created an enjoyable collection that has no real flaws in terms of design and styling, the resemblance to Prada’s Fall 2013 (and also Spring 2012, in my opinion) collection cannot be ignored. In the end, will it matter that it references Prada? Once the individual pieces hit the stores, they will probably be flying off the shelves nonetheless as this has everything it takes to make a customer happy.
Juicy Couture tracksuits are not exactly the epitome of sexiness, but when you have two flawless models like Andreea Diaconu and Edita Vilkeviciute modeling for your campaign, you might as well put them in leopard tracksuits and they will still look hot as hell. Photographed by Inez van Lamsweerde and Vinoodh Matadin, the theme for the campaign is “sexy and wild,” according to WWD and shows the two models posing lasciviously on a pink sofa. Like last season, a collage-like effect was used on the images, which seems to set off the models from the background. Opinions about the images were divided on the tFS forums, with Elfinkova having been the first to voice one of the most popular opinions. “Love the cast, hate the outcome,” he wrote. Teaars (“Andreea and Edita, two of the hottest girls in HF, unfortunately I hate the images themselves, the colors are nice though…”) and Moofins (“The cast is stellar, the images are tacky”) both agreed. And zacatecas570 added, “This could have been a great campaign, the cast is great, the set is cool, but the poses are just so awkward they look so uncomfortable!”
TREVOFASHIONISTO commented, “For two sexy girls I don’t think they mesh well in these shots. I prefer Edita and Magdalena together. I do love the colors though.”
“*enters thread* sees velvet tracksuits *leaves thread*,” wrote Marc10.
With two of the released campaign images featuring the same leopard velvet tracksuit and one of the eyewear shots showing Edita wearing a leopard top, I found all the leopard and velvet to be overkill, too. But I cannot deny that Edita and Andreea are beautiful and sexy enough to pull this off and still look great. The campaign seems to heavily focus on the velvet tracksuits and accessories, probably a smart marketing move, with the tracksuits being Juicy Couture’s signature pieces and accessories being known to always sell well for most brands. While past campaigns featured more fashion forward pieces from their collections, this seems to be going back to the roots and illustrating the brand’s identity more obviously. And for further proof of the two models’ sexiness, watch the campaign video below.
On set of The Originals, Phoebe Tonkin is currently pregnant with a hybrid-werewolf baby. But at last week’s 2013 Women In Film Awards in Los Angeles, presented by Max Mara and W Magazine to honour True Grit star Hailee Steinfeld, Tonkin assured us the storyline was purely to drive ratings.
The Sydney actress wore a black Max Mara onesie with tapered legs and three-quarter sleeves, belted at the waist and teamed with nude patent heels. Hot pink lips and a few errant flyaway strands coming out of her otherwise sleek ponytail keep things young and fresh. Sure Phoebs is a 5’10” knockout who got her start modeling for Girlfriend, Teen Vogue, Dolly and, er, advertisements for the Vauxhall Meriva, but this is a look that even those of us with real human DNA could appropriate for our own wardrobes.
Phoebe also features on the cover of Miss Vogue Australia this month. She tweeted a preview of the cover last week with the caption “Baby’s First Vogue”. We’re sure there are many more covers to come. And that by “baby” she’s not referring to any surprise offspring.
The Dannijo jewelry sisters are celebrating five years in business. An anniversary capsule collection seems like a good way to do that, don’t you think? [Elle]
Tilda Swinton has been tapped yet again for an offbeat fashion campaign. Have we reached the saturation point yet? (The correct answer is never. Just so you know.) [style.com]
Think razor burn is one of those things you just have to deal with every time bikini season rolls around. Nix that thought. Here’s the 411 on what causes it, how to prevent it, and how to treat it. [Bellasugar]
Another thing you shouldn’t have to deal with this summer? Thigh chafing. (It happens to the best of us.) [SheFinds]
While we’re talking about summer beauty issues… here’s how to not let your face melt. [Refinery29]
The Prancercise lady (Johanna Rohrback) decided to perform her craft in tune to John Mayer’s “Paper Doll.” And yes, it’s as awkward as it sounds. [The Cut]
Although photographer, artist, photo-essayist and music video director Stéphane Sednaoui is known for being multi-talented, his fashion photography is not exactly what he is famous for. Having not shot a notable fashion ad campaign since Etro Spring 2007, it comes as a bit of a surprise that he was appointed to shoot top model Karlie Kloss for the new Jean Paul Gaultier campaign, even if Sednaoui and Gaultier have previously collaborated on the JPG for Diet Coke campaign. The result, however, is far from underwhelming. Sednaoui’s unique style and his way of transcending genres are displayed in its best form in the arresting image that was released as a preview for the campaign yesterday.
“What a captivating and strong photo! Karlie keeps getting better and better. Her intense stare, the styling and photography all together form an excellent combination. But well, I've always loved JPG's ads,” wrote yesitsdagny.
“This is truly stunning. Karlie just exudes supermodel!” exclaimed Nepenthes.
And alonsoJonathan also credited the model for the brilliancy of the ad: “Wow this is so simple yet it has all it needs for a great ad. Karlie really make this work any other model wouldn’t make this look as good as she does. She really is a major Print model.”
While I agree that Karlie truly shines here, I am not sure I agree that the shot is simple. There is obviously a lot of conceptualization and post-production involved here, as well as the styling being rather extravagant. And clearly, it’s not just the model that makes this image so outstanding, even if the model choice is what the majority of tFS forum members pointed out. Endorsing Sednaoui to shoot the dynamic and energetic Karlie Kloss was a brilliant idea and, to me, this is a product of a great collection inspiring a fantastic concept for a campaign, executed perfectly by the right photographer and model and stylist. This image is convincing on every level, and I guess I am not only speaking for myself when I say I am excited to see more!