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Farfetch Buys UK-Based Retailer Browns

Browns websit

Image: Browns

Farfetch has a new retailer under its wing now that it has acquired London-based destination Browns. With this buy, Farfetch is hoping to lead a charge revolutionizing the Browns brand and creating a more engaging in-store experience that will involve a tech element. Browns will still operate as a separate entity from Farfetch, but will use some of the company’s muscle to help revamp its business. Farfetch has assembled a task force called “Store of the Future,” which will come up with and test out ideas for Browns’ tech-retail and omni-channel aspirations. 

Farfetch CEO José Neves is enthusiastic about the project. “The vision is to answer the question ‘How will people shop for luxury fashion 5 or 10 years into the future?’ This won’t be purely online. The answer, we believe, will be a seamless merge of a fantastic physical experience with powerful, yet subtle technology. Browns is the perfect partner for this evolution,” he said in a release.  

Farfetch recently reached a $1 billion valuation, so it looks like it’s using this new clout to flex a little in the retail market. This concept of a tech-integrated store isn’t new. Rebecca Minkoff partnered with eBay to install smart mirrors in her New York City flagship, which allow shoppers to reserve items to try on, order drinks, buy clothes and more. It looks like Farfetch and Browns are looking to take the smart store to the next level and help pioneer a new era of retail shopping. 

The Buzz Latest News

Boohoo Teams up with Bloggers for #FamousLastWords Campaign Benefiting Stroke Victims

The e-tailing giant Boohoo knows exactly what its customers love when it comes to campaigns, from using brand ambassadors like plus-size blogger Nadia Aboulhosn to creating capsule collaborations with super bloggers. 

In its latest, the brand has teamed up with some of our social idols for the #famouslastwords campaign. In collaboration with the Stroke Association, Boohoo asked influencers to design a slogan tee embellished with the words that they’d like to be remembered for.

Blogger Zoella got in on the action by choosing the inspirational phrase “Be the best version of you” to adorn her tee and Niomi Smart opted for “Wearing heels is a workout,” which we girls all secretly know to be true. Alongside the cool statement tees for £10, you can also snap up hoodies and vests, with 25 percent of the proceeds going directly to the charity.


The Buzz Latest News

Chris Rock and Lenny Kravitz to Guest Star on Empire, Jussie Smollett Talks Sexuality with ESSENCE

So now that America is pretty much obsessed with all things Empire, you know that season two is going to boast an impressive list of celebrity guests. As Fox’s plans start to form, info on what to expect for the hit primetime musical drama is slowly trickling out. In addition to lengthening the season from 12 to 18 episodes, Chris Rock, Alicia Keys and Lenny Kravitz are all said to be joining the growing roster of celebrities guest starring.

Jussie Smollet Essence cover


Meanwhile, Empire fans are in for a sexy treat this month. Actors Jussie Smollett (Jamal Lyon), Bryshere Gray (Hakeem Lyon) and Trai Byers (Andre Lyon) are baring their chiseled man-chests on the cover of Essence magazine with three solo images and one fine-lookin‘ group shot. And yes fellas and ladies, in case you were wondering: they are all looking good enough to eat. In the issue, Smollett chats about being open to the world about his sexuality “If I can help someone else feel less alone, no matter what they’re going through, I’m happy to have that opportunity,” he said.

Smollett also dishes on how he got to play the groundbreaking part of Jamal Lyon, admitting that he had to hop into director Lee Daniels’ DM’s to do it. “I jumped on Instagram and direct messaged Lee and said, ‘Sir, I know you get this all the time, but I’m a singer, actor, dancer, songwriter and musician. I am Jamal Lyon in more ways than one.'” If only it was that easy for all of us.

[via E! People, Essence]

The Buzz Latest News

Sex and the City Fans Are Freaking out over This Photo of Sarah Jessica Parker

The story of four aging New York City belles on the hunt for love, good shoes and good sex is one that folks can’t seem to get enough of  – so much so that a simple Instagram post from Sarah Jessica Parker is causing fans to speculate that a third Sex and the City film is in the works. 

SJP was seen shooting outside of Bloomingdale’s and posted an image of her exiting the department store in a white dress and metallic pumps, clutching one of the store’s famous brown bags. “Well. I guess the cat’s out of the (little brown) bag,” she captioned the image. “As usual, we will keep you posted on every detail as we are able. I’m under strict gag order until then.”

No one knows what this “gag order” is for or what she’s shooting but Sex and the City fans have taken the post to mean that the next film is in on the way. A Warner Bros. rep told Us Weekly that this simply isn’t so, claiming that the shoot has nothing to do with SATC3. So what could this all be about? Is SJP collaborating with Bloomingdale’s? Is she expanding her shoe line into apparel? We guess we’ll just have to wait and see once that gag order is lifted. Either way, Ms. Parker has our full attention.

UPDATE: Bloomingdale’s has confirmed that the Sarah Jessica Parker shoot has nothing to do with Sex and the City and everything to do with the actress’ SJP shoe line launching at Bloomingdale’s June 2015. In September, when SJP launches its fall collection, Parker will be on hand at Bloomies to promote the launch. Mystery solved!

[via @sarahjessicaparker, Us]

The Buzz Forum Buzz

Emma Stone ‘Looks Magnificent’ on Interview’s New Season-Appropriate Cover (Forum Buzz)

We waited for what felt like an eternity for the new issue of Interview to drop. Forum members participated in endless discussions inside our Cover Rumor Thread, wondering who was about to surface on the cover, but now the wait is finally over. Interview debuted its May 2015 edition, which features Emma Stone. The actress was captured up close and personal by Craig McDean, providing a wonderful, season-appropriate image.

Interview May 2015 Emma Stone by Craig McDean


Forum members were quick to kick off a one-sided debate. “Gorgeous, but wonder why their issues are always so late. Surely it doesn’t translate well when it comes to sales, to have each issue so late,” Miss Dalloway noted the moment the cover surfaced.

“What a breath of fresh air! Finally a cover that isn’t over saturated, highly contrasted, and doesn’t have that embossed metallic masthead. This is simple and refreshing,” raved MON.

“Oh yes, this is stunning. Lovely to see Emma on the cover,” TeeVanity added.

In agreement was Melancholybaby: “As others said, this is gorgeous and out of the ordinary for Interview. Nice to see a season-appropriate cover from them once in a while.”

LastNight shared the same sentiments writing, “What a gorgeous cover! I’ll be picking this up for sure. Emma looks magnificent and as others have said, it feels refreshing for Interview.”

“It’s a really gorgeous cover, everything works here,” KateTheGreatest enthused.

“Stellar cover, I’m sure I’ll like it even more when I see it in better quality!” assured Nepenthes.

Show your appreciation by voicing your own opinion with us here.

The Buzz Latest News

H&M to Launch New and Improved Beauty Range

H&M beauty

Image: courtesy H&M

H&M has announced that it will be pumping some life into its beauty options with a revamped beauty range, due to hit shelves this fall. 

H&M’s current cosmetic collection isn’t necessarily worth a rush trip to the store. There is bronzing powder, lipstick, nail wraps and a bevy of tools like eyelash curlers and brushes – but a quick look at the offerings and it’s clear to see that H&M’s beauty range certainly could do with a makeover itself. The options are quite limited and don’t boast the most sophisticated packaging. 

But all of that is about to change. H&M will open up “dedicated beauty areas” in stores, an idea which seems to be reminiscent of the Swedish retailer’s approach to cosmetics at its & Other Stories stores. H&M will introduce a line of more than 700 new products to replace the current collection with plans to add limited edition and seasonal ranges throughout the year. There will be two collections under the H&M beauty umbrella, a premium and an eco-friendly version, with products approved by Ecocert.

“We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive, creative and to have fun with colours,” H&M Beauty concept designer Sara Wallander said. What’s in store for H&M’s new beauty collection? Sophisticated packaging and what looks like a more exciting array of color options. The range will also include haircare, bodycare and beauty tools.

[via H&M]

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