Image: Courtesy of Under Armour
Just earlier this week, Gisele Bünchen was announced as the new face of Under Armour. We can’t lie, it was a little perplexing. Under Armour has a history of choosing athletes to front its campaigns, so it seemed a little out of character and perhaps slightly off-brand that it would go with a model this time around. But it looks like the good people at the athletic brand anticipated these very feelings.
Today, Under Armour released Gisele’s full film as part of the “I Will What I Want” campaign and it pretty much puts any question of the model’s athleticism to rest. Gisele is filmed going to town on a punching bag. Her grunts and panting are the very opposite of the glamorous, poised model we’re used to seeing on the runway and in magazines. She’s working her body like a true athlete. In the background flashing on the walls are real Internet comments about her appearance and her involvement with the brand. The comments range from the not-so-nice like “Gisele is just a model” and “Is modeling now a sport?” to full-on praise like “Beautiful as always” and “Bravo! Gisele can do anything!”
But even with all the background chatter and outside opinions, Gisele stays focused on her workout. Under Armour also unveiled a dedicated web destination that plays the video, but with real-time comments on her affiliation with the label.
Watch Gisele get her kickboxing on below.
Image: Courtesy of Swarovski
It’s Fashion Month, so that means there’s a new crop of Swarovski Collective designers to look out for. Every year, the crystal brand teams with a few designers, tapping them to incorporate Swarovski crystals into their collections. This time, 15 designers have been picked to participate — apropos, considering the collective is celebrating its 15th anniversary. And as an added bonus this year, the group of designers will enjoy an extended partnership with Swarovski.
Recipients all have the chance to win the Swarovski Collective Prize for Innovation, worth €25,000 (a little over $32,000). But those who don’t take home the top honor can still look forward to financial backing for a year — a first for the collective — and a supply of crystals.
This year’s participants include Tim Coppens, Ashley Williams, Iris van Herpen, Christian Wijnants, Damir Doma, Marques Almeida and Misha Nonoo. Each of these designers is joining Swarovski for the first time, while Rodarte, Mary Katrantzou and Masha Ma return after having participated during past seasons. Also joining the collective is Peter Pilotto, Huishan Zhang, Prabal Gurung, Creatures of the Wind and Wes Gordon.
It will be very interesting to see how these collections evolve — a year of working with Swarovski crystals gives each respective design team a million opportunities to create something cool. We’ll be watching to see what each of these designers do. Catch the crystal-laden pieces during the respective runway shows this month.
It might be safe to say that “I wish I could dress like Snooki” is not a thought that has crossed very many minds, but no matter! The Jersey Shore cast member’s got her second child on the way, so what better time to launch a new moneymaking venture? Kids gotta go to college eventually, after all. Snooki’s already got a line of branded products, but she’s diversifying with this next project, SnookiLove by Nicole Polizzi — a juniors clothing line of tees and knits.
Of course, since her customer is a little younger, price points don’t go above $90, starting very reasonably around $9. The collection launched just yesterday on Snooki’s website, and the pint-sized entrepreneur models all the clothing herself because who is a better ambassador for the Snooki brand than the woman herself?
You’ll find baseball henleys, slouchy off-the-shoulder tops replete with lace detail as well as tees and tanks emblazoned with cheesy catchphrases that will surely be appreciated by the younger lot. Examples: “You are going to have lovers and you’re going to have haters,” “I am a star of my own reality show,” and possibly the most telling, “I don’t read, I don’t like to read, It’s not my style.” What a wonderful message to be sending to American teenagers!
If you’re loving Snooki’s wares, prepare to get excited because she will be releasing more pieces, including pants, dresses and blouses, every month. But in the meantime, if you’re into this sort of thing, you can snap up these pieces, all of which are sold at the reality star’s online Snooki Shop.
Image: Getty Images
It’s kind of surprising to think that of all the thousands of stores New York City dwellers have to choose from, Neiman Marcus is not one of the options — at least not for long. Manhattan, home to upscale luxury destinations like Bloomingdale’s, Barneys, Henri Bendel and Bergdorf Goodman, is now adding to that selection with the announcement that Neiman Marcus will be opening up a location at Hudson Yards.
The new store will be three levels at the Shops at Hudson Yards, taking up the 5th, 6th and 7th floors of the complex. The move certainly seems smart — Hudson Yards is expected to be the future home of New York Fashion Week, so having a high-end department store in the same location seems to make sense. But for a lot of insiders, it seems like luxury overload. Many of the designers Neiman Marcus would have in its doors already have several locations in NYC. So the question is: Do they need another?
And it’s not just Neiman Marcus. According to WWD, Saks Fifth Avenue is planning on opening another location at Brookfield Place, a new shopping center close to the World Trade Center. The actual World Trade Center will be outfitted with a shopping center and it looks like Tiffany & Co., Tom Ford and Giorgio Armani are lining up to snap up space in the new spot. South Street Seaport is also getting a revamped shopping center. Nordstrom is even opening a store in Manhattan. There’s definitely a lot going on on the retail front in the city, and these are just a few of the many retail projects in development. But Neiman Marcus’ people are hoping that the location — far away from many of New York’s other luxury destinations like 5th Avenue — will help the cause.
The store won’t open until 2018, so NYC residents don’t get too excited yet. But do brace yourself for an oversaturation of shopping on the island over the next few years.
Photo: Alberto Reyes/WENN
The premiere for the fifth and final season of Boardwalk Empire took place at the Ziegfeld Theatre in New York City last night, with Shanina Shaik stepping onto the red carpet in a nice-and-easy charcoal dress by TOME.
The silk ruffle dress was the perfect choice for the Australian model, with the spaghetti straps, low neckline and side splits showcasing just the right amount of her perfectly engineered body. The dark-grey colour also worked well against Shanina’s skin tone.
She teamed the piece with strappy gold heels and a glittery chain-strap purse to take the dress from day to night, and kept the hair and makeup minimal and natural.
You can buy the piece yourself here, for $695.
Rebecca Judd is one very slender woman. Surely there’s no reason this blogger and model would ever turn to shapewear, right? Wrong. Rebecca has taken to her blog, Rebecca Judd Loves, to fight the misconception that shapewear is only for the plus-sized woman.
“I believe there are benefits to be had from wearing shapewear whether you’re skinny, plus sized, ‘average’ sized, post natal, the list goes on,” she wrote.
Rebecca claims to have used Nancy Ganz shapewear after the birth of both her children, and apparently also wears them now at her current size. She refers to her current body shape as “a skinny frame which is more akin to a 12 year old boy’s than a 31 year old woman’s!”
But it looks like shapewear helps give her, well, shape. She believes it lifts her bum, smooths bumps, and gives her a waist. “I have a very straight up and down figure, and a gentle lift of the booty and cinching of the waist makes me look and feel more womanly. I love it,” she wrote.
Read the entire blog post here.