In recent years, Instagram has taken the fashion world by storm, making once exclusive runway shows and collections more accessible to the public with the search of a hashtag. As brands and designers continue to incorporate social media into their marketing efforts, they’re devising new and exciting ways to use the platform. Yesterday, J.W.Anderson did just that and exclusively launched his entire Pre-Fall 2015 collection on Instagram. Think of it as a virtual runway, if you will.
As the photos streamed, online fans went crazy for the retro-infused line which was awash with 60s and 70s trend inspirations. Flared trousers reigned supreme, revealing just a sneaky peek of boots underneath as the colour palette popped and collars came up high. More is definitely more as oversized details are key with features like cuffs appearing stylishly excessive. It’s certainly a collection for the vintage lover with lots of on-point elements aligning with the current fashion mood. (more…)