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Goop Has Some Tips for Stephen Colbert’s Lifestyle Brand

Gwyneth Paltrow

Image: WENN

Gwyneth Paltrow and her Goop site get made fun of a ton. By now, the actress turned lifestyle guru is used to it – and she knows how to take a joke. Last week, Stephen Colbert spoofed the celebrity lifestyle brand trend in a hilarious spot on the The Late Show with his mock brand “Covetton House,” which sells extremely expensive artisanal, reclaimed and locally-sourced goods, sometimes crafted by actual bisons. Yeah, it was predictably funny and spot-on. But Paltrow and her team got jokes too.

In honor of Covetton and Snoop Dogg’s marijuana-based lifestyle site, Goop put together a little post to help the fellas launch their own brands: 6 Fail-Proof Tips For Launching a Men’s Lifestyle Site. Amongst their list of suggestions is get in shape (appearance is everything), learn how to effectively tell people what to do and, most importantly, pretend like you actually use the expensive stuff you’re selling. “You need to get out there and quickly establish that you don’t use run-of-the-mill appliances—at least in public. For example, our readers think the best green juice comes from gold-plated juicers; likewise, you want your readers to believe you actually have the one ring to rule them all. Not the one from Etsy. The one from Middle Earth.”

Sounds like pretty sound advice to us!

[h/t E! via Goop]

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Kendall, Gigi and Jourdan Come Together for the Balmain x H&M Campaign (Forum Buzz)

You’ve probably already seen what is to be expected from the Balmain x H&M collection after checking out the previews inside our thread and now the campaign for the highly-anticipated line has just dropped. Echoing the feel of Balmain‘s Fall 2015 campaign, Gigi Hadid and Kendall Jenner make an appearance, modeling Olivier Rousteing‘s designs and posing alongside ‘real model’ Jourdan Dunn and two male models. Shot by Mario Sorrenti, the group showcase various tailored and heavily-embellished pieces, appearing as though they’re heading off to an exclusive party in the city via the subway — as you do.

Balmain x H&M Campaign by Mario Sorrenti


“Here we go again, ‘legend’ Kendall got slayed HARD by a real model as usual,” laughed GreyVetiver the moment the campaign broke.

“I’m so mad they pushed an established model like Jourdan to the back. They better have more shots ready!” demanded an unimpressed SpeakThatJDunn.

Also quick to rant about the shot was Aizanara: “Jourdan is the only girl delivering here! And why did they Photoshop Kendall’s face so hard? We all know she doesn’t have cheekbones like that! Jourdan doesn’t belong with these girls, it should have been her and the guys.”

Steddycam91 noticed some airbrushing too, adding, “What the hell is going on with Gigi in that shot? Her open-mouthed expression comes across as more jarring than usual, plus the Photoshopped cheekbone definition on only one side of her face. Yikes.”

“Even being half covered and all the way in the back there, Jourdan steals the shot,” said mathiaskatz.

“A round-up of the most insufferable girls in the industry right now. The shot is obviously new, but it looks like a outtake from one of the mainline campaigns,” Benn98 pointed out.

Excited for the launch on November 5? Drop us a comment here.

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Kanye West Says America Needs a Creative Person (Like Him) in the White House

Image: Getty

Image: Getty

Kanye West is serious about running for president, you guys. The rapper dropped a bomb on us during this year’s VMAs when he announced that he was planning to run for president in 2020. Most people’s reactions were along the lines of “why not?” After all, if Donald Trump is leading in the polls for the Republican party with his ridiculous, xenophobic platform, a Yeezy candidacy doesn’t at all seem too farfetched.

7 Campaign Slogans for Kanye West, AKA the Greatest Presidential Candidate of All Time ]

But Kanye didn’t make the announcement just to stir the pot. In an interview with Vanity Fair, he admits he’s really trying to lead our country. “I didn’t approach that because I thought it would be fun. It wasn’t like, Oh, let’s go rent some jet skis in Hawaii. No, the exact opposite. I sit in clubs and I’m like, Wow, I’ve got five years before I go and run for office and I’ve got a lot of research to do, I’ve got a lot of growing up to do,” he said. Hey guys, a lot can happen in five years.  (more…)

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Miranda Kerr Rocks Two Outfits for Just One Fashion Show in Milan

Miranda Kerr at Milan Fashion Week

Photo: Getty

We get that Miranda Kerr is one very important supermodel, but we’re not entirely sure why she decided on two (very different, mind you) outfit changes for the La Koriador show during Milan Fashion Week on September 24.

Miranda stepped out of her transport in her first outfit, a strapless white dress with see-through lace panelling across the midsection and down the legs, but she didn’t wear it for long. (more…)

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How Does Starbucks’ New Toasted Graham Latte Measure Up to the Pumpkin Spice Latte? We Find Out

People wait all year for Starbucks’ delicious fall beverages, namely the Pumpkin Spice Latte (because, duh, it’s delicious). But much to our delight, Starbucks just unveiled a new drink, the Toasted Graham Latte to officially ring in the fall season. When we heard about the new addition, we immediately started salivating. What’s not to love about the sweet, cinnamony goodness of graham crackers – especially when they’re combined with life-sustaining coffee and more sugar?

Starbucks describes the drink as follows: “Graham and sweet cream meet steamed milk and our signature espresso, then are finished off with a sprinkling of cinnamon graham crumbles for a less sweet perfect treat.” Of course, we headed to our nearest Starbucks stat and ordered a small – ahem, tall — latte because don’t nobody have time for all them extra calories (the Toasted Graham Latte is 300 calories per serving, compared to the Pumpkin Spice, which is 380). 

Starbucks Is Updating the Pumpkin Spice Latte Recipe and Everyone Is Freaking Out ]

Upon first sip, we had a “where’s the beef?” moment or, rather, “where’s the graham?” because we couldn’t really taste it. We were expecting the equivalent of liquid graham crackers and instead we got some sweet coffee with some graham crumbles on it. In fact, the only time we could taste any of the graham flavor was when some of the graham crumbles got into our mouth and even then it wasn’t anything groundbreaking. But maybe there’s something wrong with our taste buds?

We’re not saying the drink is bad – it’s delicious and we drank the whole thing, even though it’s 79 degrees in NYC. We’ll probably drink it again. Let’s just say we were expecting a lot more. Will it replace the PSL as the fall drink of choice? We’re thinking no, as you can generally taste the pumpkin in the Pumpkin Spice Latte.

To conclude: PSL today, PSL tomorrow, PSL forever.