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Fashion’s Top-Earning Bloggers Aren’t Who You Think They Are

Blogger Natalie Joos of Tales of Endearment attends the Alberta Ferretti show during Milan Fashion Week

Image: Getty

As we all know, style bloggers completely altered the fashion mediascape when they emerged into the mainstream around 2009, but the scene has continued to evolve over the past five years. How relevant are today's bloggers to fashion consumers and top brands? WWD looked into it, and concluded that the answer is very

"Bryanboy’s Bryan Grey-Yambao may have caused a stir in 2010 when he boasted that he made $100,000 annually as a blogger, but today that number appears paltry — top style bloggers now can earn more than $1 million a year," writes the trade publication. 

If you follow fashion news even marginally, you're probably familiar with blogger-celebrities like Bryanboy, Jane Aldridge and Susanna Lau (Style Bubble), but WWD reports that these may not be the top bloggers in terms of driving retail sales:

"Amber Venz, president of performance-based digital management agency RewardStyle…said the top-five bloggers are 'not who people think they are.' RewardStyle confirmed its top earners can make more than $80,000 a month solely on affiliate commissions and excluding any other work or partnerships the bloggers might be compensated for."

In fashion, affiliate marketing is typically a partnership between a publisher and a retailer or e-commerce site. The publisher agrees to drive visitors to the partner site and is paid according to performance, usually on the basis of clicks. 

In terms of top performers according to affiliate sales, the article cites Mary Seng (Happily Grey), Chrissy Ott (The Perfect Palette) Erin Gates (Elements of Style) and Rachel Parcell (Pink Peonies) as fashion's top-earning bloggers.

Parcell, for example, made $960,000 on affiliate sales alone this year, excluding her deals with brands like TRESemmé and J. Crew.

Related: 

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Watch: Lily McMenamy Gets in Bed with Stylist Carlyne Cerf de Dudzeele

lily mcmenamy carlyne cerf de dudzeele under the sheets

image: screenshot

In a new video for her i-D series "Under the Sheets," model Lily McMenamy gets in bed with legendary stylist (and Vogue fashion director) Carlyne Cerf de Dudzeele

There are plenty of opportunities to see Carlyne play the part of a fashion eccentric on her own web series, "J'Adore" (from the producers of Rupaul's Drag Race), but watching her in conversation with Lily proves to be a fascinating and possibly revealing glimpse into the most elite rungs of the industry. 

Long before her ascension to It model status, Lily grew up surrounded by fashion's boldfaced names and Dudzeele was an old family friend (as she says in the video, the stylist has known McMenamy since she was a baby). Back in the day, Dudzeele worked with Lily's mother, Kristen McMenamy, and (apparently) partied with her playboy father, photographer Miles Aldridge. Whatever filter people normally have during interviews is a lot harder to maintain when you're speaking with someone who's been part of your life's fabric for such a long time, and Lily's conversation with Carlyne hints at the young model's experience of childhood and adolescence. Wonder what it was like for Lily to grow up enmeshed in an image- and status-conscious world, constantly compared to her goddess mother?

Watch the video below: 

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Model of the Month: Malgosia Bela Scores Yet Another Vogue Cover (Forum Buzz)

Malgosia Bela is in a league of her own this month. After snagging her first cover of Vogue Ukraine, the Polish beauty has now landed the July/August 2014 cover of Vogue Netherlands. Photographed by Annemarieke van Drimmelen against a nude background, Malgosia shines wearing a white blouse and matching pants. The nonchalant styling complements the gradient masthead and fonts — kudos to the art and design team.

Vogue Netherlands July August 2014 Malgosia Bela

IMAGE CREDIT: FACEBOOK.COM/VOGUENEDERLAND VIA TFS FORUMS

However, members of theFashionSpot forums have mixed reviews regarding the cover. "I don't know… Something feels off… But I'm Glad Malgosia is racking up all those Vogue covers!" posted fashionlover2001.

"With this photographer and this model they could have done so much more. This is really boring," added KateTheGreatest.

MyNameIs preferred Bela's Ukrainian Vogue cover to this: "Her VU cover may not be very exciting, but at least she looks gorgeous there. This one is boring AND she looks terrible."

On the other hand, Miss Dalloway was in favor of this as opposed to the other cover and wrote, "Love this one, so much better than the Ukraine! She brings such ease and elegance, love her!"

Which cover do you prefer? I like this one better because there's more going on. The masthead looks gorgeous with the cover shot and I'm a huge fan of Malgosia's. Check out the thread and join the discussion here.

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Mila Kunis Thinks She Will be ‘Ripped’ and ‘Shredded’ During Her Delivery

This month's Marie Claire cover girl is none other than Mila Kunis, who is currently pregnant with her first child with fiancée Ashton Kutcher. The actress is all wrapped up and cozy in a furry pink coat (an interesting choice for a summer issue), giving ethereal earth mother realness.

Image: Kesh/Marie Claire

Image: Kesh/Marie Claire

But don't be fooled by her serene look. Mila's a firecracker with a quick wit. She's even got a sense of humor about delivering her baby, which she expects will be quite painful and also…traumatic for Ashton to witness."Two people are allowed in my delivery room. My doctor and my significant other. And he is staying above the action. He'll be head to head. Not head to vag. Unless he wants to risk his life and see," she said. "But I wouldn't if I were him. I highly doubt he wants to see that being ripped apart and shredded. Because it will be shredded. It's just a matter of how badly."

Eep! Hopefully the damage isn't as, uh, intense as that.

Catch the full interview over at Marie Claire, and keep your eyes out for Mila's issue, which hits newsstands June 24. 

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The Zoe Report to Launch E-Commerce

Image: The Zoe Report

Image: The Zoe Report

Rachel Zoe's adding an e-commerce option to her popular The Zoe Report website. Come June 24, the site will debut the Zoe Collective, a project that will bring a series of limited-edition designer capsule collaborations. Expensive lifestyle guru Gwyneth Paltrow has a similar initiative on her Goop website. She's tapped everyone from Stella McCartney to Matthew Williamson to design products specifically for the website. It sounds as if Zoe's project will be set up in a similar way. “For the last five years, I’ve loved showcasing designer pieces to our loyal readers on The Zoe Report. Following our site redesign, it now feels like the right time to further our relationship with our readers by offering pieces designed especially for them,” Zoe told WWD. “I’m looking forward to growing this program as we work closely with some of mine and my team’s favorite designers.”

First up for the Zoe Collective is Jennifer Meyer, who will offer three 18-karat gold and diamond-studded charms, which are available as stud earrings, a necklace or a bracelet. Choose between an elephant, horseshoe and a lucky eye, with prices ranging from $135 to $280. 

This seems like quite a natural step for The Zoe Report. And if we know anything about Rachel, it's that anything with her stamp of approval will sell. We're looking forward to June 28 to see what the Zoe Collective puts forth for its inaugural collection. 

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Rochelle Hulmes Launches Her First Capsule Collection With Very

Retailer Very has a history of collaborating with British celebrities on trend-led fashion ranges, including British style icons Fearne Cotton and Millie Mackintosh, and has now added Rochelle Hulmes from the Brit pop band The Saturdays to its roster.

It’s the first time Hulmes has turned her hand to the world of fashion design, and for her first capsule collection with Very, she’s derived inspiration from current trends to ensure a much sought-after collection. Featuring 19 summer-ready pieces, the collection dropped today, with many pieces already showing low stock.

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If the hot weather has given you the urge to boost your wardrobe, then this is the perfect range for you. The line features key summer staples such as dresses, shorts and vests in a mix of trends from cool colour bursts to bright tropical prints and florals. Standout pieces include very on-trend matchy matchy shorts combos (£45) and a vibrant yellow peplum dress that looks exactly like one of Rochelle’s typical stage numbers.

And the best news? Making a cheeky splurge won’t break the bank either, with prices ranging from around £25 to £60. You can peruse the collection on Very.co.uk

 

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