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Rihanna Enlisted Cara Delevingne for Puma’s Girl-Powered #DoYou Campaign

Cara Delevingne stars in Puma's Rihanna-helmed "Do You" campaign.

Image: Puma

These days, brands are all about marketing girl power, not that we need to be sold on the idea. From Serena Williams and Simone Biles’ awesome Nike spot to Adidas and Karlie Kloss’ “Here to Create” ad to Under Armour and ballerina Misty Copeland’s “I Will What I Want,” we’re inundated with female empowerment campaigns — and we’re by no means complaining. Especially when badasses like Rihanna and Cara Delevingne decide to get in on the action.

In the Puma-creative-director-slash-apparel-and-footwear-designer-slash-R&B-sensation-slash-CFDA-icon’s latest campaign for the athleticwear brand, the polymath teamed up with her good friend Cara, who’s been known to do a bit of profession-jumping herself. The 24-year-old Suicide Squad actress has taken something of a sabbatical from modeling, only lending her bold brows and rabid social media following to gigs that appeal to her on an emotional level: “Right now, I want to put my energy towards things I’m passionate about,” she told Refinery29. “I’m passionate about acting and I’m passionate about empowering women and girls. I want to align myself with opportunities that stand for something.” (Hence, her showing off her Lady Garden in the name of female sexual health.)

Needless to say, Puma’s RiRi-helmed “Do You” campaign more than met Delevingne’s moral standards. The British beauty saw the shoot as a “chance to deliver a message of empowerment through confidence and honesty.” (more…)

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Transgender Models Tracey Africa and Geena Rocero Just Made History on the Cover of Harper’s Bazaar India

Tracey Africa on the cover of Harper's Bazaar India.

Tracey Africa on the cover of Harper’s Bazaar India; Image: Stockton Johnson for Harper’s Bazaar

This is big: Tracey Africa Norman is finally getting the vindication she deserves — and we’re not referring to Laverne Cox’s homage to the pioneering transgender model in the pages of October’s Cosmo. After reading of Tracey’s ridiculously inspirational, tragically brief career as the first black transgender model of the 70s and early 80s in the Cut’s December cover story, Harper’s Bazaar art director and executive producer Christopher Sollinger was moved to action. (As was Norman’s former employer Clairol, who reinstated the 63-year-old beauty as the face of its brand, showcasing her signature auburn locks in its Nice ’n Easy “Color As Real As You Are” campaign.)

Now, thanks to Sollinger, Norman is at long last getting the Harper’s Bazaar cover she rightfully deserves…although we do wish it was for a less rarefied edition of the glossy. The latest printing of Harper’s Bazaar India features Tracey Africa Norman and fellow transgender model Geena Rocero (whose viral TED talk you can watch here), as well as Soo Joo Park, Hind Sahli, Pyper and Daisy America, Emanuela de Paula, Cora Emmanuel, Hannelore Knuts and former America’s Next Top Model guru Tyra Banks. Entitled “The Nine Wonders of the World,” the celebration of diversity shows each of the nine women wearing a custom headpiece by American artist Isaac Aden. The Chanel and Roberto Cavalli-filled shots were lensed by Stockton Johnson and styled by KC Jones.

Of the project, Sollinger told the Cut, “This entire project stems from wanting to do something with Tracey. The way she had to live in hiding and in fear, being such a beautiful woman with so many talents and gifts, just felt so wrong. She’s someone who should be celebrated. I wanted to create an image that she would be able to look at and feel proud and seen and loved and appreciated.” (more…)

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Kate Moss Now Has Her Own Talent Agency (and Instagram!)

After years and years of ruling the modeling industry (her team doesn’t even have a final tally of the number of Vogue covers she’s graced, reports Business of Fashion), how does an OG like Kate Moss keep life interesting? By starting her own talent agency, natch.

Since her public split with longtime agency Storm Models earlier this year (the two were together 27 campaign-filled years), we’ve wondered why Moss hadn’t signed to a rival agency. Now we know. In an extremely business-savvy move, the 13th highest-paid model in the world hired her loyal (former Storm) agent, Lucy Baxter, to help spearhead and quietly lay the groundwork for Kate Moss Agency, which will launch later this month.

Of branching out and entering this new phase of fashion world domination, the model told BoF, “I felt like I wanted to do things that were more than modeling. It didn’t matter how much we would try and do it together with them, I was always going to be the little Kate that they’ve known since I was 14. It was like leaving home. I had to leave, and they were very understanding about it.” (more…)

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Model Luna Bijl Returns to the Cover of Vogue Paris for the Second Time in Three Months (Forum Buzz)

We couldn’t have been more underwhelmed with both the cover and contents of Vogue Paris’ supposedly spectacular September issue. Thankfully, French Vogue has unveiled its new October cover, which certainly compensates for last month’s disappointment. Emmanuelle Alt has clearly set her gaze on model Luna Bijl since giving her the August cover and now the editor has solidified her love for the Dutch newbie by welcoming her back for the October cover, just two months later. Once again photographed by David Sims, Luna looks a far cry from the 80s glamour girl she portrayed previously, opting for a more toned down Louis Vuitton look.

Vogue Paris October 2016 : Luna Bijl by David Sims

IMAGE: VOGUE.FR

Members of our forums embraced Luna’s achievement. “I love seeing the same model on the cover again, but styled in such different ways each time,” said tigerrouge.

“Really strong cover. Young and casually chic, without all the annoying characteristics of the typical SM/IG trappings that so many magazines have fallen prey to nowadays when they try to do ‘youth’. And Luna’s a natural — tomboyish-gorgeous one moment and 80s-smouldering the next. Like a young Carré Otis. She’s what the handlers can only wish Kendall could be like; there’s so much energy, so much mystery and so much life in her eyes— unlike the deadness in Kendall’s. She’s the real thing, and I’m glad Emmanuelle is pushing for her,” championed Phuel(more…)

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Behold the Insanely Calming Viral Beauty Trend Known as Bun Dropping

 

A video posted by Vanessa (@haartraum) on

Today in the world of weirdly soothing videos brought to you by #theInternet, allow us to present (drumroll, please) the bun drop. Following in the footsteps of viral beauty trends like hidden rainbow hair and braid piercing, slow-motion videos of people undoing their tightly wound buns and letting their Rapunzel-like hair whirl downwards in a maelstrom of magnificence are taking Instagram by storm. (The hashtag #bundrop now has 1074 posts and counting.)

Scroll down to behold the mesmerizing beauty that is the bun drop and further enter into the catatonic state that is Monday mornings.

Also, if there are any scientists reading, we highly recommend recruiting these young women for a study of their keratin production centers. If they don’t hold the key to the next Rogaine, nothing does. (more…)

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Rosie Huntington-Whiteley Looks Dreamy on Harper’s Bazaar Australia (Forum Buzz)

Thank Yeezy those tired Kimye reprints for every global edition of Harper’s Bazaar are set the disappear from newsstands worldwide, as each edition of the title starts revealing their October 2016 offerings. If there’s one thing about our forums, it’s that we sure do love a good cover appearance from Rosie Huntington-Whiteley. She recently took our breath away on British Harper’s Bazaar and now stuns on Aussie Bazaar‘s latest. Returning to the cover for a third time, Rosie posed in Dior before the lens of Pamela Hanson, serving up a soft and dreamy shot for us to admire.

Harper's Bazaar Australia October 2016 : Rosie Huntington-Whiteley by Pamela Hanson

IMAGE: MAGSHOP.COM.AU

Yet it appears the majority of our forum members are a little over it. “I know people will get mad about this but that’s my opinion, so I’m going to say it: I’m REALLY tired of seeing covers like this with Rosie: she doesn’t do anything, she is just there. Yes, Rosie’s very beautiful and yes she has been working for years but to me she has been resting on her genes and her external beauty her whole career!” Bertrando3 ranted.

“Agree with the people that say they are tired of Rosie. At least the expression is something different then her normal pouty ‘look at my sexy lips’ face I guess,” pointed out JesseDillon. (more…)

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