Margaret Zhang is living proof that fashion bloggers can be multidimensional and a jack of all trades, with the style maven both photographing and styling Rodeo Show’s new Spring 2015 campaign.
The shoot was inspired by the life of a social butterfly, including ideas of sisterhood, glamour, sophistication and a fully-booked calendar, which we’re 99.99 per cent sure Margaret can relate to.
Rodeo Show’s CEO, Lisa Moore, said in a news release, “We wanted to celebrate this season by collaborating with one of Australia’s favourite fashion ‘IT’ girls, and a true social butterfly.”
She continued, “Margaret’s photographic eye and styling aesthetic was the perfect fit to come on board as a creative partner for our Spring Summer campaign.”
The styling takes cues from flirty 50s, boho 70s and a contemporary Palm Springs look with a hint of sports-luxe to create a range which is both feminine and glamorous.
“When styling the range I wanted to capture a scene or story in each frame,” Margaret explained. “I loved the idea of 70s glamour hair, platform shoes and gold accent jewellery, but a much more powerful woman rather than a super girly one, which would be the obvious route with florals and lace.”
Shop the range over at Rodeo Show’s online store with prices starting from $99.