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Joe Fresh Spring 2014 Key Trends to Watch

Let’s talk about spring baby! Because while the wind is biting and snow is flurrying outside, designers and retailers are already prepping for the first signs of melting ice. Joe Fresh, for one, has already unveiled its Spring 2014 collection, a range of fashionable classics in modern silhouettes to update your wardrobe. Rooted in the idea of chic functionality, this season focuses on graphic stripes, minimalist dressing, pretty prints and denim on denim, all in a kaleidoscope of pick-me-up springtime colours.

Pretty Prints and Patterns:

Pretty Prints

This season, try tonal print mixing or soft dressing with slim pencil skirts, soft pajama pants and silk shirts.


The Buzz Latest News

Link Buzz: Kristen Stewart is Chanel’s New Face; Galliano and ODLR Are Obsessed With Each Other

  • Kristen Stewart at the Chanel Métiers d'Art Paris‐Dallas show / Image: Getty

    Kristen Stewart at the Chanel Metiers d’Art Paris‐Dallas show / Image: Getty

    Kristen Stewart
    will appear in Karl Lagrfeld's 2013 Chanel Métiers d'Art Paris‐Dallas collection campaign. [Vogue UK]
  • When you're Dita Von Teese, a flea market is also a photo opp. [FabSugar]
  • You don't have to put a sock in it. (Your topknot.) [BellaSugar]
  • Here are five moments that apparently made the Victoria's Secret Fashion Show worth watching last night. I'll have to take your word for it. [HuffPo Style]
  • Oscar de la Renta and John Galliano are still trying to figure out if there's a way they can be together (professionally). The designers reportedly email weekly. [WWD]


The Buzz Latest News

Watch: Assloads of Twerking Backstage at the Victoria’s Secret Show, Courtesy of Cara Delevingne

To promote last night's airing of the Victoria's Secret Fashion Show, Cara Delevingne posted an Instagram video which showed Doutzen Kroes and Joan Smalls twerking backstage at the runway show.

The accompanying caption reads: "I was saving this ass video until last! Take it away@doutzen @joansmalls @victoriassecret check out the #VSfashionshow playing tonight! X."

Compelling stuff, if you like watching butts gyrate* — 


* Welcome to theFashionSpot, pervs of Google!

The Buzz Forum Buzz

Vogue Netherlands Gets a Fresh Start and It’s Looking Good (Forum Buzz)

image credit: via the tfs forums

image credit: via the tfs forums

Vogue Netherlands was one of the newer Vogue editions that had all the potential in the world to become a very exciting fashion magazine. But what they have delivered so far failed to impress fashion fans. Too many reprints, stale editorial concepts, not enough big names. It looks like the team behind the magazine realized that they were never quite there yet, as the January/February 2014 cover is a 180° turn from what we have seen in recent months. And the cover tagline even promises a “Fresh Start.” “New Year, New Talent, New Look,” it further says on the cover that features newcomer model Crista Cober. A change that is much needed, as most would agree. 

Cover Story, TFS forum member HeatherAnne commented, “By far their best cover! Very cool move putting Crista on the cover, it was only a matter of time before someone smart grabbed her and did it. Still not enamored with their stylists, but it's a move in the right direction, and a good way to start the year.”

But not everyone was convinced by this effort. DutchHomme thinks Dutch Vogue needs a little more than just a minor revamp. “It is time for a new team for Vogue NL… because this is not working,” he wrote.

“I really want to like this because I adore Crista, but that sitting pose and the raunchy styling isn't appealing to me either,” agreed Cold.  

To me, this cover, which was shot by Marc de Groot, is closer to what I had previously imagined a Dutch edition of Vogue to look like. It’s a little raunchy, cool and sexy. And although this may be far from being outstanding, I certainly do agree with HeatherAnne that this is a move in the right direction.  

The Buzz Latest News

H&M Might Raise Prices: the Retail Giant Pledges to Increase Wages for Factory Workers

Image: Facebook/HM

Image: Facebook/HM

H&M has pledged to raise the wages of 850,000 textile workers by 2018. The company's head of sustainability, Helena Helmersson, told the AFP on Monday that it "might be a possibility" that higher labor costs would result in a price-hike long term, but insisted that prices would remain stable in the near future. The company has also announced a plan to lobby the Bangladeshi government to raise the minimum wage and institute annual reviews. (H&M is the largest buyer of clothes in Bangladesh.)

In an interview posted to H&M's corporate blog, Helmersson argues that retail prices don't necessarily correlate to production costs:

"Many people seem to believe that low prices are automatically related to bad working conditions and low wages. In fact, today, many garments are produced in low cost countries, regardless of their sales price. The truth is that the price of a garment does not tell us much about how it is produced. We share many of our suppliers with a lot of other brands. Wages for the workers are the same no matter which brand’s order they work on."

That's an important point. In July, the Wall Street Journal reported that Armani, Ralph Lauren and Hugo Boss have all outsourced manufacturing Bangladesh; in many cases, higher-end labels even use the same factories as fast fashion chains. Production is just one component of a fashion company's operational costs (consider the costs associated with retailing, merchandising, administrative, advertising) and it doesn't necessarily have a direct relationship to price. Clothing retailers tend to determine price according to what consumers will pay, not based on production costs. 

This September, H&M reported $900 million in operating profits for the third quarter. The company won't go broke paying its textile workers more than $68 a month (the current minimum wage in Bangladesh; recently increased from $38), but its brand may get a boost from the positive PR. 


The Buzz Latest News

How to Make Your ‘Amazing’ Ad Go Viral: Pantene Philippines Sells Shampoo, Shatters Gender Stereotypes


Can an ad create social change? Can an ad spark a social movement or lead a revolution? Can an ad save me from my self-induced yogurdose*? The answer to all of these questions (and probably others) is a resounding YES. YES YES YES

Sorry, wrong hair commercial reference: Although the showergasms seen in 90s-era Herbal Essence commercials were truly a landmark moment in shampoo-related branding, we've advanced as a society. Moved on, grown older, felt feelings. We are no longer 14 years old, we are no longer quite so easily provoked. We are fierce and empowered and so are our cats. We have been awakened to the rampant sexism and overall gender bias in our society! (Also, there is racism and classism and homophobia and xenophobia and a host of other forms of discrimination, but none of us really want to dwell on the unfair advantages we may have over others, obviously**.)

I am a big big feminist. So big that if I had a Tinder account, it would even be my caption: "I am a big big feminist. :D"

So obvs I appreciate the core message and fabulous execution of Pantene Philippines' last hair commercial. Part of the brand's anti-sexism #WhipIt campaign, the commercial combats gender bias in the workplace, showing how men and women are judged by different standards. Where a man is perceived to be authoritative and in command (a boss, in short), a woman is deemed bossy. If a man works late he is dedicated; if a woman does the same she is considered selfish for neglecting her family. 

The campaign was initially endorsed by Sheryl Sandberg, the COO of Facebook and founder of Lean In, an organization which supports women who want to be bosses at work. Sandberg is arguably the most visible woman working in technology and business; when she shared the ad on Facebook [above via Fashionista], it went viral. The response has been 'amazing' —

I'm not going to play cynic (okay, maybe a little) and cast aspersions on Pantene Philippines' motives for producing the ad. The brand's Facebook page is loaded with similar anti-stereotyping messaging, showing real commitment to promoting the ideas introduced in the video. Also, among Fortune 200 companiesProcter & Gamble (which owns Pantene) has the single highest percentage of women (45%) sitting on its board. 

HOWEVER (you knew this was coming), an ad is an ad is an ad is an ad. It's commendable when large companies pursue social aims but it's our job, as consumers of ads and consumers of shampoo and consumers of shiny hair imagery, to maintain some critical distance. Even if (and maybe even especially if) the commercial in question is AHMAZING. 

*tooo mannny live and active culllturrres

**if you do feel like dwelling, this incredible article about a homeless pre-teen in New York City is a good place to start. 

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