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Burberry Opens Beauty Store in Covent Garden Today


Just when you thought Burberry's Christopher Bailey couldn't get any more advanced (after all, this is a man who controlled the weather at London Fashion Week), he has opened up the brand's first global beauty store in London's market haven, Covent Garden, with an aim to soften the boundaries of physical and digital space. 

Launching at the opportune moment to provide last-minute luxury Christmas gifts wrapped in exclusive Burberry packaging, the store focuses its attention on the style of the Burberry woman, catering to everything from beauty and limited-edition products to an exclusive selection of handbags for those going in for a little more than lipstick.

Burberry Beauty Box 16ft digital chandelier

However, even the swiftest of shoppers may have their attention diverted by a 16 ft. 'Digital Chandelier' glowing with images of the latest eyeshadow palettes and blush hues on high definition screens. The one-to-one appointments with stylists and fragrance discovery consultations are based on the catwalk collections themselves, and will certainly help you part with a few pounds inside the golden beauty paradise. 

Bailey sees the multi-dimensional store as a place that "brings together our fashion and beauty worlds, merging physical and digital experiences." With a till-free environment where the staff takes payment over iPad and iPhone, Burberry has taken the step into a new shopping generation where browsing turns into shopping with the same ease as an online shop.

The Buzz Forum Buzz

A Star is Born: Imaan Hammam Rules the January Issue of US Vogue (Forum Buzz)

image credit: via the tfs forums

image credit: via the tfs forums

The cynic in all of us wondered whether the push for racial diversity in fashion last runway season would be just a fad in this fickle industry and would not bring any actual long-lasting changes. Although designers have yet to prove that they were serious about wanting more diversity in their runway shows, one thing is for sure: the Spring 2014 season has brought so many gorgeous ethnic newcomers on the scene who the industry just cannot possibly ignore. Malaika Firth has taken the industry by storm after scoring the Prada Fall 2013 campaign, Kai Newman was one of the standouts in prestigious shows such as Calvin Klein and Gucci, Cindy Bruna appeared on a Vogue Italia cover and was the only newcomer to get two looks in the Victoria's Secret Fashion Show, and just last week we reported on Riley, the stunning new face who landed a spot in the new Givenchy campaign. But there is another girl who is ready to dominate editorial pages campaigns and runways: Imaan Hammam.

Predicted by forum members to be one of the hottest new faces of Spring 2014, the Dutch model of Egyptian and Moroccan descent did not disappoint. She followed a Givenchy runway exclusive with an appearance in Vogue Italia and is rumored to be in a blue chip campaign for Spring 2014. In the January issue of US Vogue, the beauty is the star of not one but two editorials. In “More Is More,” lensed by Craig McDean, she models looks from the Resort 2014 collections. And in “Flower Girls” (by Mikael Jansson), she stars alongside actor Oscar Isaac and model Liya Kebede. Forum members were impressed.

image credit: via the tfs forums

image credit: via the tfs forums

“Two editorials in US Vogue?! This girl's career is just beginning, a face and body like that can only destine her for stardom,” wrote teaars

And TheoG posted, “She looks absolutely captivating in Flower Girl with Liya. I don't think I have ever been as excited by a girl in the industry now as I am with Imaan.”

“What a star!!! Bleeding hell… I hope to see her in some major ad this season and possibly on a cover. Can't wait to see her career develop into a long and prosperous one,” shared Mr-Dale

And lebigt summarized, “So, recap: Break out opening slot exclusive for Givenchy. Vogue Italia by Meisel. 2 eds in American Vogue. #ASTARISBORN.”

The ‘risk’ that many agencies took by debuting more ethnic girls than usual this season and developing them for a high fashion rather than a commercial career certainly paid off. We are excited to see such a variety of beauty on the pages of Vogue these days. And if these absolutely stunning new faces aren't another perfect argument for more diversity in fashion, then I don’t know what is.

The Buzz Latest News

theFashionSpot’s 10 Best Articles of the Week


  1. Presenting: The Winners of the First Annual tFS Style Awards 2013! — We're thrilled to announce the winners of the first annual tFS Style Awards (the Tiffies)!
  2. Organic by John Patrick: The Ethical Designer and Tiffies Winner Explains Why the Fashion System is Broken — John Patrick tells us about his eco-approach to design, why cause marketing doesn't work and what it would take for the fashion system to change. 
  3. Art Basel 2013: The Parties, Fashion, Celebs and…Art — Art Basel has outgrown appealing to merely the top echelon of art industry bigwigs. Here's a look at some of the week's most notable moments.
  4. Handbag Connoisseur Alanis Morissette Shows Off Her (Ridiculously Amazing) Collection — The singer/songwriter and our December guest editor gives us an inside look at her extensive handbag collection.
  5. Alanis Morissette: A Letter to My 15-Year-Old Self — Here's what Alanis would say now to her teenage self.
  6. Downtown Designer Alice Roi Tells Us Why She Left Fashion — and What It’s Like to Come Back — On balancing motherhood with design: "I'm such a fashion person that I can't get it out of my head anyway, so sometimes I'll be on the swings and think, 'That rubber on the swing is really interesting. I love the color, I wonder how that would look in a raincoat.'"
  7. So Pinteresting: Impossible Silhouettes — Straightforward is looking rather boring right now.
  8. The Glossies: All the January 2014 Covers We Loved and Hated — Britney is back, Natasha Poly kills it and more standouts. 
  9. 10 Knockout New Year’s Eve Party Outfits — New Year's Eve is the one night a year where no matter how dreary it is outside, you won't look out of place in something sequined, embellished, shimmery or in a look-at-me-now color.
  10. Onstage Style: The Fashions That Stole the Show from Beyonce, Rita Ora and More — This year's concert outfits almost stole the spotlight from the music.

The Buzz Latest News

Link Buzz: California Girl Miriam Haney for Marc by Marc Jacobs Campaign; Karlie Kloss for Tamara Mellon

  • Image: tFS Forums

    Image: tFS Forums

    The tFS forums are not feeling this Marc by Marc Jacobs Spring 2014 ad. (But I am!) [Forums]
  • "Snow problem." [FabSugar]
  • Lauren Sherman makes a convincing case for Saint Laurent's stellar accessories business. [Fashionista]
  • Rich Kids of Instagram: A Novel is available for pre-order. Yes, really. [Refinery29]
  • Plus-size model Robyn Lawley gets a Barneys campaign. [BellaSugar]
  • Does wearing Lululemon motivate you to work out? Weirdly enough, kind of. [TheAtlantic]
  • Tamara Mellon has just released its first-ever brand video, starring Karlie Kloss. [TamaraMellon]

The Buzz Forum Buzz

Sorry We’re Not Sorry, Says Chanel Over Native American Headdress (Forum Buzz)

Image: Getty

Image: Getty

Following backlash over the Native American feathered headdress which appeared on the runway at Chanel's Dallas-inspired Pre-Fall show, the label has issued an apology in a comment to Elle:

"The Chanel-Dallas Metiers d'Art 2013/2014 collection is a celebration of the beauty of Texas. Native Americans are an integral part of Texas's rich history and culture and the feather headdress, a symbol of strength and bravery, is one of the most visually stunning examples of the creativity and craftsmanship they possessed. We deeply apologize if it has been misinterpreted or if it is seen as offensive as it was really meant as a tribute to the beauty of craftmanship."

In the forums, the apology didn't go over well:

PixieDust1603: "Well, Chanel have apologised in the most passive-aggressive way possible."

Masquerade: "That 'apology' is no better than the act itself. 'Sorry you were too dumb to get our wonderful point.' Sigh, it's them who don't get the point."

And koibito summed it up: "Sorry we're not sorry."



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