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The New Spring App Makes Mobile Shopping a Little TOO Easy

Image: Spring App

Image: Spring App

The digital shopping landscape got a whole lot more dangerous for everyone out there this morning thanks to Spring. Think of it as a shoppable version of Instagram, except actually buying stuff is almost too easy. 

The premise is simple. Spring offers a selection of designers for you to “follow” on the app. Brands will post new products every day and as you scroll through, you can like, share and, of course, purchase what you see with just a few taps of your finger. You can choose to peruse the feed for the latest items, or you can search by category for what you’re looking for. Women’s and men’s apparel and accessories are available as well as lifestyle and beauty products. 

What’s so unique about this app is the presentation. While other shopping programs will just show you product images, Spring offers a combination of product as well as lookbook and lifestyle images to scroll through as you browse inventory. The variety definitely makes for a more pleasant and less clinical shopping experience than other platforms. You can shop everything from high-end to high-street as well as items exclusive to the app. Spring will also tell you if an item is running low in stock. 

Naturally, we had to try the app for ourselves — for, uh, “scientific” purposes. We don’t know whether to jump for joy or cry because our wallets are about to get seriously ravaged. It is dangerously easy to shop on this app. Just enter your payment information once (or three times, in my case, because I kept writing my own address incorrectly), take a photo of your credit card (if it’s your first purchase with that card) and swipe right. That’s it.

Imagine getting a little tipsy after a work event and standing on a subway platform browsing through Spring. Yeah, the results could be possibly lethal to your credit card. I couldn’t help but purchase something because it was so simple. Believe me when I say I used a ton of restraint, since I only spent $15 on a T-shirt from Everlane. Next time, I wager the purchase will be much bigger.

But what if you accidentally swipe right on something you didn’t mean to purchase? If you check the order details on the items, you can tap the support button and either call or email a representative that will cancel the order for you. It works pretty quickly. I nearly spent another $65 on a backpack I would likely not have used very often. A rep from Everlane promptly got in touch with me after almost immediately cancelling my order. 

Spring is currently only available for iPhone (download at your own risk), but there are plans to release a version for Android and iPad. 

Have you used the app yet? Let us know your thoughts in the comments!

The Buzz Latest News

US Military Relaxes Insensitive Regulations on Black Hairstyles

Image: Getty Images

Image: Getty Images

The U.S. Military came under fire earlier this year when a document outlining “unacceptable” hairstyles for female soldiers came to light. Many hairstyles — twists and thick cornrows included — made the cut on the list of “no-no” ‘dos for women. The problem? These are convenient hairstyles that black women with natural hair commonly wear. Not to make some sort of fashion statement, but because, uh, they’re easy ways to keep hair neat and out of your face. Indeed the original document classified twists as “faddish” and “exaggerated.” “Twists” were unauthorized, but expensive hair weaves, damaging relaxers and wigs were a-OK. The ridiculousness of these rules were highlighted in a hilarious segment by The Daily Show‘s Jessica Williams (a must-watch). 

After an uproar over these guidelines and pressure to revise the regulations, in April, Secretary of Defense Chuck Hagel promised to review the current rules, which now have been amended to allow hairstyles that black women in the military don’t have to spend a bunch of money on or countless hours in the salon to maintain. 

Thanks to the renewed regulations, women are allowed to wear their hair in two-strand twists as well as larger cornrow braids in the Army, Navy and Air Force. The terms “matted” and “unkempt” have also been removed from the document, used to describe hairstyles like locs and cornrows.

This is obviously a win for black women rocking “natural” hair in the military. We think the Army learned a valuable lesson here about diversity and how important it is to be inclusive of the basic needs of the people who are training to protect this nation. Quite frankly, looking at the original document, the language used for black hairstyles was extremely upsetting. Microbraids are called “fashionable” and, as previously mentioned, twists were deemed “faddish.” There’s nothing faddish about a low-maintenance style that’s been done for literally thousands of years. We’re just glad the Army has finally come to this realization. 

[via TIME]

The Buzz Forum Buzz

This Supermodel Editorial in W’s September Issue Will Make Your Jaw Drop (Forum Buzz)

Kate Moss, Daria Werbowy, Lara Stone and Raquel Zimmermann in the same shot? W went all out for its September issue and made sure every model fan’s heart beat a little faster when seeing the featured “Super Normal Super Models” editorial.

W September 2014,

Image Credit: via the tFS forums

The story was shot by Mert Alas and Marcus Piggott, styled by Edward Enninful and has a stellar cast that also includes Amanda Murphy, Suvi Koponen, Meghan Collison, Anna Ewers, Mariacarla Boscono, Saskia de Brauw, Mica Arganaraz, Daan van der Deen, Filip Hrivnak and Steve Milatos. Does this sound like perfection? 

You would think that with so much supermodel awesomeness our forum members would find little to complain about. But several members pointed out the similar aesthetic to past campaigns by Bruce Weber. “Super Normal Super Models definitely seems to be influenced by Weber. It looks like a grungier version of an old Abercrombie & Fitch catalog,” posted orchidee. While others wondered about the inclusion of some of the models. Personally, I can’t find any faults in the casting or the images. 

Positive sentiments were also shared by kokobombon. “I find it refreshing that [Mert & Marcus] produced something that is not overly saturated and Photoshopped, even if the style looks like someone else’s,” she wrote.

“Kate Moss on Suvi Koponen’s lap?! What happened? Anyway, I truly love it. That shot with Amanda, Daria and Mariacarla is fantastic,” admitted anlabe32

See the full editorial on the forums. Be sure to also check out the rest of the editorials in this issue, including a gorgeous Emma Summerton layout starring Mariacarla and more epic group shots featuring Rihanna, Iman and Naomi Campbell

The Buzz Latest News

Phoebe Dahl Reveals New Engagement Ring from Ruby Rose

Ruby Rose and Phoebe Dahl‘s relationship is no secret. If you follow either of their Instagrams, you’ll know just how loved-up the pair are. But after popping the question back in March, it looks like Ruby has traded up the original ring given to Phoebe for a much shinier version.

Phoebe, granddaughter of Roald Dahl, posted the new ring to her Instagram with a caption reading, “Luckiest girl alive! You surprise me everyday my love. I’m so proud to wear this ring. @rubyrose86.” The ring is such a sparkly stunner, with a large central diamond in the middle and small diamonds around the band, that we didn’t even pay attention to Phoebe’s in-need-of-a-manicure hands. (more…)

The Buzz Latest News

Saw This Coming: North West Poses for CR Fashion Book

It was only a matter of time before this happened. A year after her mother appeared on the cover of Carine Roitfeld‘s CR Fashion Book, North West, offspring of the #worldsmosttalkedaboutcouple, is making her solo fashion magazine debut in this season’s issue of the biannual. Shot by buzzy, well-bred photog, 23-year-old Michael AvedonCR Fashion Book unveiled a teaser image from the forthcoming issue of little Nori adorably staring off into the distance with her trademark slightly-furrowed brow. Looks like the one-year-old is already following in the footsteps of her mother and auntie Kendall Jenner.

North was shot for the mag’s “Icons” spread, which “celebrates the unconventional side of fashion icon status.” Since North can’t even put on her pants without help yet, we’re not sure the “fashion icon” label is really valid…but as Karl Lagerfeld says, “It’s never too early to care about fashion!” Nori is heralded as a “future fashion icon,” which could honestly happen sometime down the road.

But really, we just think they photographed her because she’s a beautiful baby. 

[CR Fashion Book]

The Buzz Latest News

Bloggers Nadia Fairfax and Lindy Klim Team Up with Viktoria + Woods

Viktoria + Woods has gained the help and stylish know-how of two very fashionable Australian women, Nadia Fairfax and Lindy Klim, to showcase its Rapture Spring 2014 collection in a three-part series. “We admire how Lindy and Nadia interpret the collection in their own way and represent its versatility,” said the Melbourne-based label. (more…)

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