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Here’s Why Retailer Websites Always Crash During Big Sales

Lilly Pulitzer Target homepage

Image: Target

When a retailer unveils a design collaboration, its website is pretty much automatically expected to crash. This weekend, Target’s website was overloaded with shoppers scrambling to get their hands on the Lilly Pulitzer for Target collection and several disappointed and frustrated customers wound up dealing with error pages. But why does this happen time and time again when retailers are well aware that the overwhelming demand might put their website out of commission – and anger plenty of shoppers along with it?

According to Quartz, the problem lies in the ever-changing way we shop. Even if the retailer can predict how many people they think will shop online, various servers “still don’t handle mobile well, and when smartphone requests get routed back to the retailer’s primary servers, they can result in an unanticipated influx that can bring a site down.”

It seems that in the case of Lilly Pulitzer, Target made the mistake of miscalculating the traffic at the release of the collection. Sure, they wound up pissing off a lot of people, but we wager they’re not too broken up about it – after all, the collection is mostly sold out.

[via Quartz]

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Chloë Sevigny Talks Her New Book, That Jay McInerney Article and Turning Down OITNB

Chloe Sevigny bloodline red carpet

Image: WENN

Chloë Sevigny has blossomed from an artsy cool-girl muse to grown-up cool woman and fashion plate – if you can even classify perpetual coolness as “blossoming.” Sevigny has a new book out by Rizzoli, a picture-heavy tome full of images and memories from different points in the actress’ charmed life. In the book, we see Sevigny as a braces-wearing teenager, a polished Oscars attendee (with scabies), a kid kicking around artsy Halloween parties and a target of tabloid fodder.

To promote the release of the book, Sevigny and her BFF, Orange Is the New Black actress Natasha Lyonne, sat down for a Q&A at Urban Outfitters’ Herald Square location. The affair felt a lot like storytime in a kindergarten class, except with much older and more stylish classmates – and way cooler teachers. Lyonne was armed with a copy of the book festooned with colorful Post-it tags as Sevigny recalled the stories behind the photos. Of course, Sevigny lent some insight on her first claim to fame – that The New Yorker piece written by Jay McInerney for the publication’s first fashion issue, heralding her as an it-girl back in 1994.

Though the article helped put her on the map, Sevigny still doesn’t understand what all the fuss was about. “I feel like it’s been made into more of a lore than it was at the time,” she said. “I was 19 when it was written. Not a lot of my peers were reading the The New Yorker. My dad was. I think people were more upset that Tina Brown had taken over the magazine and she wanted to do this fashion issue. That was more of an issue and a thing, like, ‘What is she doing to the The New Yorker? She’s going to take it over, she’s going to ruin it, why is she doing a fashion issue?’ I think that article was kind of made into something more than it was at the time. People always quote that [McInerney] said ‘coolest girl in the world,’ and he actually never said that in the article. It came out of thin air!” (more…)

The Buzz Latest News

Americans Love Eggplants: New Study Breaks Down Global Emoji Use

an image of the smiling poo emoji

We present to you today a groundbreaking update in the very scientific field of emoji use. Alternate keyboard app SwiftKey examined over one billion emoji from their data in search of global patterns. You can read the whole 18-page report here, but first, we’ll answer the question that we know is on your mind: Who is the global leader in poop and eggplant emoji use? 

Some of the conclusions reached in the study are obvious, like that users in countries with colder temperatures send a lot more snowflakes than those who dwell in tropical climes. We also weren’t surprised to see that faces are the most common, with “happy faces” accounting for 44% of all emoji used. But the rest of the results? Some were baffling, and many were hilarious.

For example, Canadians, generally thought of as our polite and peaceful northern neighbors, are the global leaders for “violent” emoji like guns and knives. They also really like that smiling poo. Australians employ booze-related emoji at double the average rate, while the romantic French send four times the average number of hearts.  Spanish speakers apparently love those party-time emoji, and speakers of Arabic send more plants, flowers, and bikinis than anyone else. The most popular junk food in the U.S. and Canada is pizza, but sweet-toothed Australians vastly prefer the lollipop.

The study also breaks down a section for “raunchy” emoji — you know the ones we’re talking about. Americans have the dubious honor of being the world leader in eggplant emoji use. (Italians, it seems, prefer the banana for their dick jokes, while Canadians have taken a rather NSFW interpretation of the Cancer astrological sign.)  Science, y’all. 

(h/t The Atlantic)

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Poppy Delevingne Announced as First-Ever Jo Malone London Girl

There’s no denying that Poppy Delevingne has been making her mark in the fashion world, but when you’re up against a sister as famous as Cara Delevingne, how can you ever compete?


Something exciting is brewing @JoMaloneLondon (pssssst, I’m their new girl) ⭐️ Watch. This. Space. #JoMaloneLondonGirl

A photo posted by Poppy Delevingne (@poppydelevingne) on

Today, however, it’s Poppy who’s trending as she’s just been announced as the first-ever Jo Malone London Girl, the new global face of the brand. As a genuine fan who’s admittedly worn several of the brand’s scents over the past decade or so, she’s the perfect choice as ambassador.

If you can smell a Poppy scent about to launch at Jo Malone to celebrate her ambassadorship, think again. The collaboration will be more about Poppy sharing her genuine love for the brand, rather than conjuring up a new fragrance. (more…)

The Buzz Latest News

Trans Model Andreja Pejic Talks to Vogue, Lands Major Beauty Contract

Andreja Pejic

image via VOGUE/Patrick Demarchelier

U.S. Vogue has reached a milestone in its history by profiling a transgender model within its pages for the first time. Andreja Pejic is the subject of a four-page piece highlighting her journey from being a young refugee of the Bosnian War, growing up in Melbourne trying to hide her feminine mannerisms, and eventually becoming the woman she is today. Like many trans kids, Andreja said that as a young boy, it was very difficult for her to reconcile her body with how she felt on the inside.

“I wanted to stop puberty in its early tracks,” she said. “I was worried about my feet being too big, my hands being too big, my jawline being too strong.” She struggled to pinpoint an identity and didn’t quite feel like a gay male, though she felt pressure to conform to societal expectations of how a boy should behave. “‘I thought about being gay, but it didn’t fit… I thought, Well, maybe this’—the fantasy of living life as a girl—’is just something you like to imagine sometimes. Try to be a boy and try to be normal.'” 

As she grew older, Andreja began to take hormones to stop her body from experiencing the effects of puberty as a male. Last year, she finally came out as transgendered and went through gender-confirmation surgery. And it seems all the struggles she faced coming into her womanhood have paid off. Andreja has just landed a major beauty contract with Make Up For Ever, becoming one of the first trans models to front a top beauty campaign. 

Though there are hurdles Pejic still faces as a transwoman, she seems positive about the future. “There are just more categories now,” she says. “It’s good. We’re finally figuring out that gender and sexuality are more complicated.”

[via Vogue]

The Buzz Forum Buzz

Georgia May Jagger’s Vogue Ukraine Cover Leaves Us Underwhelmed (Forum Buzz)

As you’ll learn on our forums, Georgia May Jagger is a model we either love or loathe. She still manages to land Vogue covers left and right, however, including U.K. Vogue‘s April issue alongside peers Cara Delevingne and Suki Waterhouse. For May, Georgia goes it alone for the cover of Vogue Ukraine, captured by Marcin Tyszka. The British beauty sports a vibrant yellow Michael Kors jacket standing before a rather vulgar brown background.

Vogue Ukraine May 2015 Georgia May Jagger


The cover’s components simply aren’t enough to satisfy the majority of forum members. “Bland girl. She is like the Kendall from the UK,” DutchHomme lamented.

“Nope. Next. The colors are dead. Expression is dull. Pose is dead. Layout is too much. Everything just doesn’t work,” MON assessed soon after.

Sharing the same uncertainty was Benn98. “It’s interesting how many Vogue covers Georgia has booked. It’s not a bad shot, but it looks like something I’ve seen before. ELLE Poland perhaps?” he asked. Ouch.

Forum member narcyza failed to show enthusiasm as well, proclaiming, “What [an] awful background. I hate this color. Yellow font doesn’t help too. Georgia always looks…the same. I don’t get it why she has another Vogue cover. Really.”

“I really don’t get that brown background,” echoed GlamorousBoy in agreement.

Add your own two cents here about Georgia’s latest work. Did Vogue Ukraine miss an opportunity?

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