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Miss Vogue Australia Tests the Rocky Waters of Print

hollyIf you’ve already completed the tiresome process of deciding which September issues deserve your hard-earned cash, better start over – Miss Vogue Australia is hitting shelves in print form on September 2.

The publication has, until now, existed only in digital form as part of the vogue.com.au website. But with one foot still in the digital sphere, Vogue Australia is testing the rocky waters of print. Miss Vogue will be designed as a collectable and appear twice a year, with an app version available from August 30.

The mix of an app and a collector issue sounds like a recipe for success. 20-somethings aren’t becoming any less chronically addicted to their smartphones, but apparently print is now so retro it’s becoming cool again. Mother title editor Edwina McCann claims that the print craving is “almost like the nostalgia for vinyl. [Girls] still want it on the coffee table because it says something about them.”

McCann’s dream team is indeed one you probably wouldn’t mind speaking on your behalf. She poached Oyster editor Alice Cavanagh to helm the new title (Oyster’s own recent makeover included relaunching as a biannual and upping the focus on their already-awesome digital presence), while Vogue street style maven Christine Centenera will be acting as fashion editor.

"We've designed the Miss Vogue Australia experience of print, app, digital and social media touch points to work together as an exclusive multi-platform experience," Cavanagh said. "It is an incredible opportunity to engage with Vogue's younger readers in a new and inspired way. It's an entirely fresh concept in terms of content and the way in which it is being created and presented."

Vogue UK recently launched its own Miss Vogue, the debut issue fronted by Cara Delevingne and packaged along with Vogue UK proper, further hinting there’s a global hunger for the product. Our version will have 160 pages, a likely print run of 65,000 copies and a premium price tag of $9.95 (the first edition app is $2.99). 

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The Fashion Spot’s 10 Best Articles of the Week

10-best-M

  1. Stars Make a Splash on the Blue Carpet at the Teen Choice Awards 2013 — This is what celebrities wear when they're trying to appeal to teenagers. (Most other times, they try to appeal to grown women, obviously.)

  2. Copenhagen Fashion Week Spring 2014 Runway Review — This Fashion Week is the most Danish one of all. 

  3. The Top 10 Most Wearable Trends for Fall​ — Save skyscraper heels for those nice ladies on the teevee. 
     
  4. 13 Most WTF Runway Looks of the Year​ — "What the chocolate fondue were these designers thinking??"
     
  5. Runway to Real Life: Rachel McAdams in Saint Laurent, Amanda Seyfried in Gucci and More (Forum Buzz) — Sometimes clothes can be worn in more than one context.
     
  6. Bachelorette Turned Designer Emily Maynard Talks Beauty, Blogging and Jewelry — One of the aforementioned nice teevee ladies who might want to wear those skyscraper heels you're getting rid of. 
     
  7. Look Fly When You Fly: Dos and Don’ts of Dressing for Travel — Look fly next time you're sitting in a chair in the sky.  
     
  8. September Issues: All the Covers We Loved and Hated — The biggest, baddest magazine month of them all. 
     
  9. Beyond the Manicure: 3 Out-of-the-Box Nail Treatments You’ve Gotta Try — Your nails are bored. 
     
  10. Molly Sims: 5 Things Every Stylish Mom Should Know — Our August Guest Editor is stylish and a mom, done.

The Buzz Latest News

Rachel Zoe on the Future of Her Bravo Reality Show: “I Think It’s Time to Probably Move On…”

Image: Brian Bowen Smith for Capitol File

Image: Brian Bowen Smith for Capitol File

Following earlier rumors that Bravo's The Rachel Zoe Project may be canceled over low ratings, Rachel Zoe has confirmed that she's ready to leave behind the reality show that solidified her fame. 

"We’ve done five years. I think it’s time to probably move on," was how she put it in an interview with Capitol File, which ran a cover feature with the stylist for the DC-based publication's September Issue. "The Rachel Zoe Project was meant to be a show solely based on fashion and designers and all of that, and clearly it wasn’t. I was like, 'Oh, I don’t want my personal life on television.'”

Yeah, oops. Luckily, the stylist has come out the other end swinging: Five years after her show's premiere, Zoe now has her own fashion collection, a shopping newsletter and a baby. 

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Would You Spend $275 On This Key Ring from Barneys?

Image: Barneys.com

Image: Barneys.com

Barneys has taken the humble carabiner to the next level, as they say, with a sterling silver version (right) which retails for $275. The going rate for one that's not made out of a precious metal is about $8 at the mid-range. 

Caribiners have been a staple of hipster male fashion for years ("Keeping Their Keys in Their Pockets" was a 2010 entry in the then-popular Tumblr, Stuff Hipsters Hate), but were initially created for climbing sports, construction and industrial work. 

The appropriation of these items as key rings by bougie city-dwellers has attracted some criticism, because it's seen as a disingenuous way of invoking working class authenticity for people who are neither working class in the traditional sense, nor particularly authentic. 

And now it's only a matter of time before Barneys figures out how to sell handcrafted Murano glass Mason jars. 

RelatedThe Paris Review Is Now Selling Branded Swim Trunks at Barneys (In Collaboration with Orlebar Brown)

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Zimmermann Will Be the Only Australian Designer to Show at New York Fashion Week

zimmermannSeems Zimmermann’s love affair with New York is becoming more of a bona fide relationship. But any grudges we claim to hold are really just thinly-disguised humblebrags, and the waves the brand is making overseas certainly aren’t ebbing the swell down under.

Zimmermann has been known for its swimwear, but lately they’ve been set on proving their ready-to-wear is equally worthy of space in wardrobes and on shop floors. They showed a well-received Resort 2014 collection in New York in June, and this September, they’ll be the only Australian brand to show at New York Fashion Week Spring 2014. The new collection will be shown in the Lincoln Center’s Studio space at 9 a.m. on September 6.

Absent from the New York Fashion Week schedule, however, are two local labels that are also casting their sights further abroad. Last season, Ellery and Christopher Esber staged a joint presentation at Lincoln Center, breaking the tradition of Australian labels testing foreign waters in London, while Michael Lo Sordo showed his collection to an influential group of buyers in Milan.

But word on the street is that Lady Gaga favourite Phoenix Keating will bringing his Spring 2014 offering to the U.S. this Autumn. And if there’s one thing we like as much as bragging about Aussies finding success overseas, it’s claiming Kiwis as our own: New York Fashion Week mainstay Karen Walker will provide plenty of opportunity for that. 

See a look from Zimmermann's Resort 2014 collection below. 

zimmermann-resort-201420

Images: Fashionising

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Mulberry Plants its Roots in Yorkdale

A while back I mentioned that British luxury bagmaker Mulberry was planning to cross the Atlantic and establish itself in Canada. Well, I can now say with the glee of a bratty child on Christmas morning, that it's finally here!

Mulberry has opened not one, but two swish boutiques in the past month: One on premier shopping avenue Bloor Street on August 2 and another within the new luxury wing of Yorkdale Shopping Centre on August 9. I attended the store opening of the Yorkdale location to preview the setup and the goods, before leaving a little bit poorer.

Both stores have been designed by renowned British architects Universal Design Studio, who focused on creating a connection between store design and Mulberry’s dedication to craftsmanship. Tactile, natural materials like timber and limestone provide a welcoming and warm environment, while oak is used as a subtle reference to the English countryside and Mulberry’s rural roots.

Mulberry Yorkdale

Design-wise, the Yorkdale store has a double height façade, unique to the store, designed with an intricate visual texture. 5,000 individually made leaves were created by taking a leaf from the Mulberry logo, and used across the entire store frontage. The Mulberry is an iconic symbol for the brand as there is a real Mulberry tree outside the grounds of the brand's flagship factory in Somerset, England.

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