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L’Oreal Paris Tops the List of Most Valuable Beauty Brands

Image: L'Oreal

Image: L’Oreal

Brand Finance has compiled a list of the 50 most valuable beauty brands, and L’Oreal Paris has come out on top.

The list was put together by multiplying the brand’s revenues with their “royalty rate,” and L’Oreal appeared to be the brand with the biggest bucks, boasting a valuation of $11.21 billion. L’Oreal actually wound up far outpacing the other brands on the list – Gilette came in at second place at $8.99 billion, followed by Dove, at 5.82 billion. 

L’Oreal Paris has been in the news quite a bit lately, having named their very first Asian-American ambassador, model Soo Joo Park, who called the appointment an “honor” in light of the beauty market’s shift to embracing multicultural beauty. “The world is getting smaller and the globalization of commerce is influencing industries like beauty and fashion,” she said. Perhaps this commitment to appealing to the beauty industry’s fastest-growing market might help in putting them even further ahead from their competitors over time.

Nivea ($5.32 billion), Chanel ($4.92 billion), Estée Lauder ($4.79 billion), Garnier ($4.63 billion), Olay ($3.99 billion) and Lancôme ($3.98 billion) rounded out the top of list.

[via WWD]

The Buzz Forum Buzz

Sofia Vergara Goes Glam for Vanity Fair’s ‘Fabulous’ May Cover (Forum Buzz)

We first assumed this particular shoot was meant for Vogue as discussion aroused inside our Cover Rumor Thread, but it turns out Sofia Vergara‘s shoot with Annie Leibovitz was for Vanity Fair — we should’ve known! Earlier today, the magazine dropped its May 2015 cover and to our excitement, the cover is stunning. Sofia is pictured looking as glamorous as ever wearing a sexy silk dress complemented by a white fur stole, while her luscious brunette locks cascade down one side of her bare shoulders. Not to mention how appreciative we are of the fact that Vanity Fair provided someone who’s alive and breathing on the cover.

Vanity Fair May 2015 Sofia Vergara Annie Leibovitz


Our forum members were quick to react. “I’m so Happy for her, She is Beauuuuuutiful,” exclaimed GlamVal, about to set the tone of more comments to come.

“Sofia is PERCHED! I love this! She looks good! Surprised she’s not on the cover of more magazines,” added Khabeer.

In agreement was MON: “What a fantastic cover! It’s sultry, seductive, sexy, and glamorous! This would have made a superb Vogue cover. Finally Annie got it right! I’m really happy that she’s getting the attention and recognition she deserves. Fabulous!”

Also showing much enthusiasm was RanThe, who declared, “I’m loving this cover. Sofia looks amazing and like herself. Because everyone knows Annie loves that Photoshop.”

“I like it, I like the cover, but some details are very bad, with respect to the Photoshop,” commented testinofan, suggesting extra airbrushing was necessary.

MON disagreed and fired back, “I love the fact that they kept those natural details of hers! Finally a magazine acknowledging the idea that it’s okay to have those flaws because either way, it doesn’t define your beauty. Those minor details do not take away the fact that she’s beautiful and it’s a beautiful cover.”

Add your own two cents inside our thread here. Vanity Fair‘s May 2015 issue is available tomorrow. 

The Buzz Latest News

Kendall Jenner Gets Hacked, the Kardashians Have Their Own No Parking Signs

Kardashian Jenners

Image: WENN

Kendall Jenner was in for a huge surprise last night when she found out her Twitter was hacked by a pair of pranksters. @ThyClerk and @fuckcynical took to the reality star cum model’s social media account to post a series of offensive tweets, which accused Kendall of being bulimic, made fun of her father’s rumored sex change and offered a rather nasty comment insinuating that Kendall and Justin Bieber were sleeping with each other. 

The users responsible for the hack have had their accounts suspended, and for good reason. The tweets were quite malicious, sexist and simply not funny — it was as if they were written by teenage boys rather than someone with a more sophisticated sense of humor. 

But Kendall isn’t the only member of the reality TV clan that is being targeted. Out in Hollywood, artist Plastic Jesus has made and put up seven signs around the area reading “No Kardashian Parking Any Time.” The signs aren’t a statement against the Kardashians, Plastic Jesus says — they’re simply a comment on how the family has become so famous that everything they do, no matter how mundane or uninteresting, is a news headline. 

The artist said he got the idea as he was driving on Melrose Avenue and found himself in traffic due to a swarm of paparazzi following one of the Kardashians as they shopped. “We’ve allowed mainstream media to become so profit-driven, we are sacrificing genuine news stories to satiate our vapid celebrity obsessions,” he said. “I guarantee that same number of paparazzi was far greater than any number of photographers chasing real news.”

He does have a point. The Kardashians are big moneymakers for the media because people are so fascinated by every aspect of their lives. But hey, this is America! If the Kardashians aren’t there to distract us, we may have to confront actual problems like climate change and rampant police brutality against American citizens. Who wants to do that when we can instead discuss Kylie Jenner’s lip liner game?

[via Grazia, THR]

The Buzz Latest News

Miranda Kerr Returns as a Bonds Girl for 100th Anniversary Campaign

Bonds 100 years Miranda Kerr

Photo: Bonds

Before she was Orlando Bloom’s wife, a Victoria’s Secret angel, and an avid topless Instagrammer, Miranda Kerr was killing it in her homeland as a Bonds girl. Now the Australian underwear brand has lured back its most famed face for its latest campaign, dubbed The Classics, with Miranda at the forefront to celebrate Bonds’ 100th year.

Miranda jumped aboard the Bonds bandwagon way back in 2003, and here she’s joined by fresher famous faces who followed in her footsteps, including Sarah Stephens, Ruby Rose, Elyse Taylor, Rachel Taylor, Samara Weaving, Jack Vanderhart and Kelly Gale. (more…)

The Buzz Latest News

What About This Jacket Screams ‘Cholo’ to Laveer’s Designers?

Image: Shopbop

Image: Shopbop

We don’t know what it is about cholo culture that has so captured the fascination of the fashion set, but it’s clear that designers might be just a little bit obsessed. So much so that they’re willing to slap the name cholo on just about anything to make it sound cool. Case in point: this tailored jacket from Laveer. 

A description on Shopbop for the army green blazer with orange piping and a single button at the neck includes the words “Cholo Jacket,” which at first had us scratching our heads. What about a tailored blazer would make anyone think of a cholo as opposed to, we don’t know, a prep school student? And there it was, the answer, sitting right at the model’s clavicle: the lone button at the top of the jacket.

The quintessential cholo look – a shirt fastened at the collar, leaving the rest of the buttons unfettered and the shirt to billow out freely – must have been what inspired this name. But besides the single button at the top, there is nothing about this blazer that particularly screams cholo to us. The jacket gives us more of an “Auntie’s trying out a new silhouette” vibe than a chola one. 

But hey, if you’re going to reach when it comes to a product description, might as well reach for the stars.

[via Shopbop]

The Buzz Forum Buzz

Sasha Luss Is Vogue China’s Ethereal May Cover Girl (Forum Buzz)

After botching Freja Beha Erichsen‘s makeup on its atrocious April cover, Vogue China has moved swiftly on to the release of its May 2015 issue. We always applaud the Chinese edition of Vogue for using the best models in the business and the mag just tapped the current face of Christian Dior‘s cosmetics line for Summer 2015Sasha Luss. Shot by Boo George in the middle of the desert, the finished shot has a wonderful, natural look.

Vogue China May 2015 Sasha Luss Boo George


Forum member TREVOFASHIONISTO hit us off on a positive note, describing the cover as “beautiful.”

“Stunning cover, she looks flawless,” commented a delighted burbuja8910.

Also showing Vogue China some support was A.D.C.: “Can we kick British Vogue out of the big four club and replace it with the Chinese edition? I think this is the only edition I can genuinely be excited about seeing what’s inside.”

Benn98 agreed, posting, “This is indeed divine, love the colors. Weirdly enough I like the child pageant hair too. Something about this setting reminds me of Arizona’s cover, with the red hair. Very glad for Sasha!”

“I love how soft her face looks here. Sometimes it looks so edgy but she’s proven she can be a chameleon,” littlekiki noted, singing Sasha’s praises loud and clear.

“Stunning cover, Sasha also takes it beyond just looking beautiful, her expression is interesting in a menacing kind of way. I bet this will be even better in print. As always, super excited for the content,” enthused Miss Dalloway.

Does Vogue China’s May cover tick all your boxes? Let us know here.

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