La Perla may recycle the same old concept from campaigns gone by each and every season, but why change what’s clearly shifting product? Though you have to hand it to the luxury Italian lingerie brand for switching up the casting each time around. Natasha Poly, Isabeli Fontana and Liu Wen make up the cast for Fall 2015 with photographic duo Mert Alas and Marcus Piggott returning to lens the simple yet seductive campaign — and we’re completely sold on the idea.
Our forum members couldn’t wait to see how the campaign turned out. “Natasha’s shots are the strongest!! The pic with the black underwear is very hot. Cannot believe how unremarkable Isabeli looks in her first shot. Overall it’s a great campaign with solid casting, much better than last season,” Benn98 admired straight away.
“Beautiful and tastefully executed,” raved justaguy.
Also on board was tigerrouge: “Natasha is absolutely gorgeous in her shots, can’t wait to see that in print.”
JennaaMonroe shared her enthusiasm, too, exclaiming, “This casting is so on point. Mert & Marcus and Natasha are so perfect together, these images are so striking and seducing.”
One particular model was clearly stealing the spotlight. “Natasha shows us the reason why Victoria’s Secret still tries casting her every year only for her to miss the show every time. She’s modeling this underwear like couture. She looks so soft and delicate yet still sensual. No overdoing of any sexy poses or expression. She easily looks the best,” declared khyrk.
“Natasha and Mert and Marcus = SEX,” announced madzedre.
Be sure to check out the remaining campaign images and add your own two cents here.
Image: Getty Images
H&M is about to expand its reach amid rumors that the Swedish retail giant will be launching a new brand, which could drop as soon as 2017. The retailer already has a collection of other brands like COS, which sells pricier minimalist pieces, & Other Stories, which skews a bit trendier but has a sophisticated aesthetic, Cheap Monday, Monki and denim brand Weekday. But H&M’s newest project is shrouded in mystery, though according to CEO Karl-Johan Persson, it’s going to be very different from H&M and all the other labels on the company’s roster.
And when we say shrouded in mystery, we really mean it. So far, H&M’s investor relations head Nils Vinge says that they’re “looking into new things all the time” and that they are mulling over “some concrete things.” So yep – we basically know nothing about H&M’s latest project, other than it exists. But if the newest addition to the roster is supposed to be unlike anything they currently have, we wonder if they will be launching an apparel brand at all. Perhaps what’s next for H&M is a homewares concept shop? Or maybe it’s planning some kind of beauty destination?
Looks like we’ll just have to keep our ear to the ground until H&M makes its big reveal.
The world will never not be fascinated and enchanted by Audrey Hepburn, who is the subject of a new exhibit at the National Portrait Gallery. The exhibit will showcase 75 pictures, posters and old magazine articles of the actress and is expected to open early next month.
Audrey Hepburn: Portrait of an Icon will span Hepburn’s life, from her career in the Dutch ballet to her illustrious turn in Hollywood as well as the charitable works she did while she was alive. The show is five years in the making and members of Hepburn’s family have cooperated with the National Portrait Gallery, loaning photos from their personal collection. Images from Anthony Beauchamp, Richard Avedon, Norman Parkinson, Angus McBean and more photographers are all included in the show. The gallery’s senior special adviser Terence Pepper wanted to create an exhibit to satisfy Hepburn fans, mixing images they recognize of the late actress with pictures that have not been displayed.
“The majority of the prints on show have never before been exhibited in this country, including works by Bert Hardy for Picture Post, childhood photographs of her early dance career, and art images like Erwin Blumenfeld’s mirror portrait,” Pepper said. “The exhibition also includes several early photographs by then-little-known Beauchamp, who was the first established British photographer to shoot Hepburn as a fashion model and subsequently on several other occasions.”
Audrey Hepburn: Portrait of an Icon will run from July 2 to October 18.
So far, the Fall 2015 campaigns have been pretty safe in terms of creativity, many having been shot against a studio backdrop. Stella McCartney‘s is far from dull, delivering a visually-stimulating campaign featuring Natalia Vodianova. Photographed by Harley Weir, Vodianova traveled to Scotland for the shoot, resulting in the Russian beauty practically bending over backwards amongst the untouched wilderness to deliver a striking shot for the new mainline campaign.
“It looks like a painting. I like it. Very interesting. Can’t wait to see the rest,” enthused MON hitting us off on a positive and eager to see more.
Forum member Emmanuelle was also keen to see what else McCartney’s campaign has to offer, writing, “Kind of original, can’t wait to see the next pictures.”
“I love it. It reminds me of her earlier campaigns,” appreciated gazebo immediately.
Also full of praise was khyrk: “I kinda like the dreamy feel of the campaign,” he enthused, just as the campaign started to receive mixed reactions.
“Will they ever book another girl? At least Natalia is finally starting to age in Stella’s campaigns. It’s a great shot, will be interesting to see how it looks in print,” noted Benn98.
In agreement over some much-needed change was burbuja8910: “Nice preview, I hope that Stella chooses another model to star in the campaign for the next season.”
HeatherAnne wasn’t a fan of the casting. “Natalia ruins what could have been an interesting campaign to me, she’s just dull as dirt to me at this point, especially when associated with McCartney,” she complained.
Head over to the thread for more and share your opinion here.
PETA is coming after Hermès, this time over the luxury brand’s alligator suppliers, which the animal rights group says are guilty of animal cruelty.
PETA went undercover to investigate the practices at Lone Star Alligator Farms in Texas and Zimbabwe’s Padenga Holdings (which has a stake in the Lone Star farm) crocodile farm and found unsavory harvesting methods in both locations. The animals are held in shallow waters and overcrowded concrete pits, only to be killed in what looks like an extremely painful process. Their heads are cut open and they are stabbed to dislocate their vertebrae, a method that doesn’t kill the animals at first, leaving them in agony. PETA also found that the animals are shot in the head with bolt guns and will try to escape – even when the damage is done and they are left bleeding in a pile of other alligators. You can see in a video PETA provides that some of the gators are still moving even after being readied for harvesting.
PETA has launched a petition, now over 29,000 signatures strong, urging the luxury industry to stop producing accessories made from alligator and crocodile skin. It takes about two to three crocodiles to make one Hermès handbag and at the Zimbabwe farm, crocodiles are harvested at three years old, drastically cutting their life span which can last up to 80 years.
If you can stomach it, you can watch the videos of PETA’s investigation here.
[via WWD, PETA]
Move over Beyoncé, Ella Eyre has just stolen your crown! The British singer has replaced previous campaign star Queen Bey as the face of Emporio Armani’s latest fragrance Diamonds Violet.
She’s best known for her musical talents and her collaboration with Rudimental on their U.K. number-one hit “Waiting All Night,” but she’s no stranger to the fashion world and is a regular Fashion Week attendee. Known for her lively personality, the star was chosen by Giorgio Armani himself, who believes that she’s the perfect fit for his latest scent as she embodies everything that the fragrance range is about.
The campaign’s video is a sultry black and white affair as the singer’s latest single “Together” ups its theatrical appeal. As the star performs in a crowded club, she tosses a diamond tiara from her head into the crowd, which is naturally caught by a handsome male model who’s caught her eye. It couldn’t be any more of a modern-day Cinderella moment as he finds her to return the tiara and, of course, it all ends with a kiss.
You can watch Ella in action for Emporio Armani below. (more…)