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LOFT Fit Clinics Aim to Solve All Your Pants Problems

LOFT Clinic

Finding that oh-so-perfect pair of pants is a challenge and, with fall fast approaching, the pressure is on to cover up those pins. But as with most clothing, manufacturers work to a standard size and, if you happen to be a pear, apple, ruler or hourglass, not every cut will suit your body shape. That’s where LOFT is taking action and embarking on a quest to tackle camel toes and muffin tops.

To help women find their perfect pant, LOFT has partnered with style and shopping expert Theresa Quick to host “Personal Pant Fit Clinics” at the Eaton Centre LOFT store.  Theresa will provide free one-on-one fit assessments and styling sessions in-store, helping ladies shop the 45 options of cuts, fabrics, colours and prints fit for any style or occasion.

After surveying more than 10,000 women over four hours, LOFT is extremely confident they’ve solved our pant fit issue by offering three simplified styles: “Marisa,” “Julie” and “Zoe,” which guarantee to fit every bump, hump and lovely lady lump. You can get your own assessment from Thursday, September 5 to Saturday, September 7 from 3 p.m. until 7 p.m. What’s more, on September 7, for every pair of pants sold in LOFT stores in Canada, LOFT will donate a pair of pants or other clothing item to Dress for Success, the not-for-profit company that provides professional work attire to disadvantaged women.

With news of its Fit Clinic, LOFT sent out a few sketches of common pants problems and their fixes, which you can check out below this post, as well as a video guide that you can view here. I may personally take them up on their Fit Clinic offer next week or else become one of those gals forced to purchase a Smooth Groove in the near future. Amiright?


Images via LOFT

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Hudson’s Bay Company x Converse Jack Purcell Collection

Converse 1

I am, and always will, remain a loyal fan of Converse: the wear-anywhere-with-anything sneaker that’s been a staple accessory on the floor of teenage bedrooms ever since its introduction in 1917. Without question, Converse is a heritage brand and so, it’s rather fitting that the company would partner with Canada’s most famous heritage store, The Hudson’s Bay Company.

Incorporating HBC’s iconic red, green, blue and yellow colouring, Converse has released one-of-a-kind styles for Fall 2013. Yes, your shoes, too, can look like that famed woollen point blanket as the recognizable Jack Purcell badminton sneaker is candy-striped in the print we all know and love.

Just like HBC, the Jack Purcell style is steeped in Canadian history as the eponymous man behind the show was a world champion badminton player from Guelph, Ontario. He designed the first hard-court shoe in 1935, which was later bought by Converse in the 70s.

I mean, I know there are a lot of sneaker collectors out there, making these shoes more suitable as keepsakes than kicks to team with your favourite skinnies. They’re incredibly loud, proud and Canadian, with the Purcell and Hudson’s logos adorning the footbed and each shoe carrying a “Seal of Quality” to officially recognize the authenticity of a Hudson’s product. But by playing the nostalgia card, these limited-editions may just fly out of stores like a speeding shuttlecock.

The range will be available at Hudson’s Bay Stores throughout September for prices in varying between $120 and $140, so get them while you can is all I can say.

Converse 2

Images via

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You’ll Never Guess Who’s Under All That Sparkle on the Cover of CR Fashion Book #3 (Forum Buzz)

If Carine Roitfeld knows how to do one thing (or two), it’s intrigue and surprise us. On the cover of her third issue of CR Fashion Book, she does just that.

Image: facebook/CRFashionBook

Image: facebook/CRFashionBook

“Ohh… I wonder who she is?” LizzyF shared.

“Wow. Simply wow,” ohmycolin wrote. “This is stunning and we can’t even see the model’s face! Trust Carine to bring this hat out of the bag for the [one-year anniversary issue].”

“I see a Margiela mask, Givenchy earrings, but who designed that glittering crown?” asked Luxx. “This is an inspirational image, take it out of the fashion context and it would still be very compelling and unique. It makes you ask a lot of questions – namely who is the person behind the mask, but that is almost inconsequential. Excellent work by Carine and her team as per usual.”

YoninahAliza posted, “It is a very clever cover, I love that it has a hint of mystery about it while making a statement. It's the sort of compelling cover that would make you want to pick it up at the newsstand.”

We’re all clearly hooked on Carine’s lure here. More, please.

UPDATE: Maybe we don't want more after all?


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Jennifer Lawrence Models Miss Dior Fall 2013 (Forum Buzz)

Daniel Jackson photographed Jennifer Lawrence for her second Miss Dior ad campaign, and unlike the highly glamorous, overly Photoshopped first time around (photographed by Willy Vanderperre), the Fall 2013 campaign shows the young actress appearing essentially fresh-faced and naturally beautiful. The ads may not showcase high drama, but they’re an interesting example of where Raf Simons is taking the brand and what his vision for Miss Dior in particular is. 

Jennifer Lawrence photographed by Daniel Jackson for Miss Dior Fall 2013

Jennifer Lawrence photographed by Daniel Jackson for Miss Dior Fall 2013

Jennifer Lawrence photographed by Daniel Jackson for Miss Dior Fall 2013

Jennifer Lawrence photographed by Daniel Jackson for Miss Dior Fall 2013

Forum member opinions on the campaign were predictably all over the place. Kite posted, “I love it. I quite like that she looks a bit tired. It’s wintery without snow and stereotypical references.” I have to agree.

“I love it. I think she looks lovely. Even though I also loved last season’s overuse of Photoshop, this looks much better,” kokobombon shared.

VogueDisciple93 was not so positive. “Looks like a Gap campaign,” he shuddered.

Others had issues with the simplicity of the coat (chanelh called it “not a very smart choice” while Cosmic Voices found it “boring”), but I actually think the coat is one of the campaign’s strengths. Jennifer is not completely tricked out and neither are her clothes. The Dior woman doesn’t need to be showy to be beautiful, and I think that’s something we sometimes forget. This is a worthwhile reminder.

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Discover Which Emerging UK-Based Designers Have Made the EcoChic Design Awards’ Semi-Finals

The semi finals of the EcoChic Design awards are in full swing, and we’re super excited to find out that three emerging UK-based designers have made it into the cut of 20. This includes Catherine HudsonClémentine Sandner and Eleanor Johnson—fingers crossed for the Brit entrants!

In case the challenge is totally new for you, it’s organized by Hong Kong NGO Redress, and challenges emerging designers to create sustainable lines with minimal waste. The eight finalists will be presented with the opportunity to show their eco-friendly designs during Hong Kong Fashion Week in January 2014. The winner will then be selected and take away the prize of creating a sustainable collection for Esprit.


The collections are being judged on sustainability, originality, and marketability, and the UK-based entrants utilized the three sustainable design techniques of zero-waste, upcycling and reconstruction.

Redress is extremely passionate about promoting the creation of sustainable fashion, and working with emerging designers is one of the best ways to do this. From February to March 2014, the finalists’ creations will embark on a travelling exhibition, so get ready to check out the new look of sustainable fashion when it hits London.

Good luck to all of the inspiring entrants, you’re doing a great job! For more information, check out the official website

Images: EcoChic Design Awards

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Link Buzz: Robert Pattinson for Dior Homme Ad; Kim Kardashian is Now Blonde

Image: Twitter/Dior

Image: Twitter/Dior

  • Robert Pattinson's full commercial for Dior Homme is here and now we know why he was paid $12 million for it. [YouTube]
  • Stacy London has a new book out. Find out what it's about from someone who's actually read it. [FabSugar]
  • A look back at the dewy-skinned ghosts of Fashion Week street style past. [BellaSugar]
  • A well-connected lady named Tatiana Santo Domingo was married at a beautiful wedding. In attendance were a cute dog and Karl Lagerfeld. [Fashionologie]
  • This headline frightens me –> "11 Fall Trends You Hate Now–But Will Be Wearing Next Month." Omg sounds brutal. [SheFinds]
  • Kim Kardashian is blonde now, which was not the situation last time she went out in public. [E]

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