Forget American Vogue‘s mega September spectacular, each year, our forums eagerly await the reveal of Vogue Italia’s take on the all-important September issue. However, due to some staff changes and a massive overhaul of the magazine earlier this year, we were unsure what to expect this season. Last month’s Lara Stone cover was declared a total flop and the title is currently doing its best to stimulate interest in its latest issue. So much so, three different photographers were commissioned to capture the multiple September 2017 covers, with Mert Alas & Marcus Piggott, Inez van Lamsweerde & Vinoodh Matadin and Willy Vanderperre each submitting fashion stories for us to deliberate over (all three featuring Italian beauty Mariacarla Boscono). But are three photographers and two same-sex kisses enough to please the masses?
Out Now Bacio! #thenewvogueitalia #itsallaboutitaly by #mertandmarcus @mertalas @macpiggott styled by @alastairmckimm Editor in chief @efarneti Creative director @gb65 Full Cover + Fold-Out Credits Fashion: @prada #prada #MariacarlaBoscono @ Elite Milano @iosonomariacarlaboscono Federico Spinas @ I Love Management Lily Aldridge @ Img Models @lilyaldridge Vittoria Ceretti @ Elite Milano @vittoceretti Pablo Rousson e Edoardo Velickskov Casting Piergiorgio Del Moro @pg_dmcasting and Samuel Ellis Scheinman @samuel_ellis Hair Cyndia Harvey @ Streeters @cyndiaharvey Make-up Isamaya Ffrench @ Streeters @isamayaffrench Manicure Mary Soul using Chanel Le Vernis Set design Andrea Stanley @ Streeters On set Across Media Productions
The covers by Mert & Marcus (above) were the first to feel the wrath of our unimpressed forum members. “Indecisive cover, hesitant. It should have been more bold/statement. Forgettable,” scolded Nymphaea.