These days, the mark of a truly successful model is a design credit. In recent years we’ve seen more and more brands releasing capsule collections of clothes and accessories with famous faces in order to capitalize on their social media clout and signature style. Think: Karlie Kloss for Frame, Joan Smalls for True Religion, Cara Delevingne for DKNY, Kendall (and Kylie) for Nordstrom and Pacsun, Gigi Hadid for Tommy Hilfiger and many, many more.
Following in the footsteps of her besties Kendall and Gigi, Hailey Baldwin, face of Guess and Tommy Hilfiger, big-name runway show walker and keeper of more than 6.5 million Instagram followers, has added the coveted designer notch to her belt. The Instagirl just announced her collaboration with Australian luxury leather goods label The Daily Edited. (more…)